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Nintendo investor writes letter to Iwata, urges him to try in-app purchasing on mobile

Nintendo isn't keen on the mobile space, that much is abundantly clear, but one company investor has spoken out regarding a way the firm could reap great rewards in that space using in-app purchasing.

mario_jump

"Just think of paying 99 cents just to get Mario to jump a little higher," hedge fund manager Seth Fischer said in a letter to Nintendo president Satoru Iwata, showing a worrying misunderstanding of the concept of value.

"We believe Nintendo can create very profitable games based on in-game revenue models with the right development team," he went on. "The same people who spent hours playing Super Mario, Donkey Kong, and Legend of Zelda as children are now a demographic whose engagement on the smartphone is valued by the market at well over $100 billion."

What's next, paying real money for bonus Rupees, or different coloured armour for Samus?

While Nintendo is trying free-to-play with Steel Diver: Sub Wars, it's staying clear of the mobile space, a move some people believe is hurting the firm.

But what do you think readers?

Via Wall Street Journal & Nintendo Life.

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Dave Cook avatar

Dave Cook

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Dave worked on VG247 for an extended period manging much of the site's news output. As well as his experience in games media, he writes for comics, and now specializes in books about gaming history.

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