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Skylanders now a “year-round franchise”, toy releases to be staggered

Tuesday, 18th February 2014 06:16 GMT By Brenna Hillier

Skylanders: Swap Force toys will be launched in smaller batches throughout the year moving forward, Activision has said.

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Activision’s Glenn Oliver told Polygon that about 20% of the total Swap Force roster remains to be released.

Rather than pump them out in large groups, the collectibles will be staggered in small waves – like the most recent group of five – every few months.

“This year we’ve expanded to a year-round franchise, meaning we’ve reserved more characters for 2014 than we normally would,” he said.

“We wanted to take advantage of the fact that we know there are still a lot of opportunities, like birthdays and Easter, for gift-giving, and we want you to be able to go a store and buy new Skylanders.”

Skylanders: Swap Force launched in October and November last year, for both current generations of consoles. It was developed by Vicarious Visions rather than Toys for Bob, which created the franchise – presumably to give Toys for Bob extra time to work on the first true next-gen Skylanders, which was revealed in Activision Blizzard’s recent financial briefing.

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2 Comments

  1. TheWulf

    Not surprised to see this going from strength to strength.

    This leaves me feeling even more irritated at Disney that they’re so out of touch these days that they can’t even figure out what kids like as films and toys. Adults? Yeah, sure. Kids? Not so much. Pixar is somewhat better about this, but not by much, honestly.

    I think the only films they’ve gotten right in the longest time are Toy Story 3, Brave, and Wreck-It-Ralph, and even as good as those are, they pale compared to Disney’s older stable of stuff.

    At this point, I kind of want to see someone replace Disney as the source of animated films for children. Maybe Dreamworks, maybe, if they can get their act together.

    #1 6 months ago
  2. felixbrownSLC

    Wulf,

    Your Disney hate is laughable. Out of touch?? Frozen has cleared a BILLION DOLLARS worldwide and has now won the Academy award for Best animated film.
    http://www.cbsnews.com/news/walt-disneys-frozen-joins-exclusive-1-billion-box-office-club/

    Once again it is you who seems to be out of touch

    #2 6 months ago

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