China’s Ministry of Culture is in the process of establishing a rule-set ahead of the nation’s console ban lift. Some areas of concern have been raised by the state, and seek to block anything deemed hostile towards China or its government.
Bloomberg attended a press conference held in Beijing last week, where it was made clear that China’s console guidelines are being drafted now and will be published as soon as possible.
During the event, head of the ministry Cai Wu said, “Things that are hostile to China, or not in conformity with the outlook of China’s government, won’t be allowed. We want to open the window a crack to get some fresh air, but we still need a screen to block the flies and mosquitoes.”
This is largely in reference to the rules of Shanghai’s free-trade zone, which is where companies like Microsoft, Sony and Nintendo could set-up console manufacturing sites for the Chinese market, if they so wish.
China’s console ban was put in place to prevent any negative cultural impact of the gaming medium in 2000.
We’ll have more on the state of play in China in a special report soon.