Xbox One and PS4 sales to remain “relatively balanced” by the end of launch window – analyst

Wednesday, 11th December 2013 14:35 GMT By Stephany Nunneley

Microsoft announced sell-through of more than 2 million Xbox One units worldwide this morning, matching Sony’s 2.1 million PS4 units sold, during the console’s first 18 days on the market. According to Robert W. Baird & Co.’s Colin Sebastian, the trade firm expects “relatively balanced sales” for both consoles by the end of the launch window.

Speaking in a industry note, Sebastian said many industry forecasts expected PS4 to establish an early lead over Xbox One, but his firm feels each platform “is on track to meet our high-end sales forecast” of 3 million units by the end of 2013, and 5-6 million units cumulatively by the end of Q1.

“We believe the news also helps to provide some better visibility for GameStop’s holiday sales, and bodes well for software publishers Activision, EA and Take-Two,” he said. “Our latest check on eBay suggests more than 25,000 Xbox One and 50,000 PS4 sales on the online marketplace to-date, with both platforms selling at healthy premiums over MSRP.

“Interestingly, the PS4 is selling at twice the rate of Xbox One, which could indicate strong demand for Sony’s platform in markets initially not included in the November 15 launch, such as Europe and Australia.”

Tomorrow, NPD will release November video game sell-through data for the US and Sebastian estimates retail sales in the region for PS4 will bit between 1.3-1.4 million versus 800-900,000 for Xbox One as PS4 benefited from a earlier launch date and initial focus on the region.

“Our checks show strong demand for next gen hardware among both game enthusiasts as well as holiday shoppers, and most retailers still have open orders for both platforms,” he stated. “We note that PS4 tends to see more demand at specialty retail (core gamer focus) with the Xbox One getting a higher profile at big box retailers. In addition, our checks suggest solid attach rates of new software in the range of 2.5-3 times the hardware installed base.”

Sebastian said Call of Duty:Ghosts will “hold onto its lead among military shooter games” due to ” well-publicized issues hampering multiplayer” in EA’s Battlefield 4.

Call of Duty titles make up four of the top 10 Xbox Live titles based on the number of unique users playing Xbox One and Xbox 360 versions of Activision’s flagship franchise. No. 2 COD Ghosts, No. 3 COD Black Ops 3, No. 6 COD Modern Warfare 2; and No. 9 COD Black Ops.



  1. DarkSoulz

    Gratz XO!

    #1 1 year ago
  2. GK

    almost everywhere PS4 out sold xbox 3:1 and still is over 2M :D someone lie about this numbers :D

    #2 1 year ago
  3. lookingglass

    Console wars are a marathon, not a sprint.

    Titanfall is going to prop up the Xbox One early next year, leading to either a lead on or at least parity with the PS4 in terms of sales.

    E3 2014 will show both sides whether they’ve personally made the right choice or not and it will set up public opinion going into the 2014 holiday season.

    Sony will continue to push Indie games and first party exclusives. Microsoft will keep using it’s giant bank roll to acquire exclusive deals with third parties to compliment it’s smaller first party output.

    How gamers and mainstream media react to E3 2014 will determine who comes out of holiday 2014 on top, and ultimately that’s the real test in all of this.

    #3 1 year ago
  4. NiceFellow

    @2 the 3:1 is for Europe and is accurate.

    The consoles launched out of alignment and in different territories and both are supply constrained so it’s simply impossible to read too much into anything yet.

    Until both consoles are in steady supply (hopefully by say March 2014) people are reading too much into every peak and trough of initial sales.

    #4 1 year ago
  5. dontbescaredhomie92

    What a surprise, who could of predicted that this generation is just like the last!?

    #5 1 year ago
  6. dexfx69

    This is Microshaft propaganda – the PS4 has sold boatloads more, if you check actual retail numbers, such as amazon.

    #6 1 year ago
  7. siamus2k13

    This is ridiculous.

    . . . . . . . . . . . . . . . . .

    11/12/13, 4:08 pm

    almost everywhere PS4 out sold xbox 3:1

    . . . . . . . . . . . . . . . . .

    That price gap between the two systems is something, ain’t it?

    #7 1 year ago
  8. shazbot

    Lololol… LOLOL…..

    Xbox Ones have ‘sold’ 2 million units to stores.

    Playstation 4 has sold 3 million units to customers.

    Theres a Big big big difference.

    Currently in our eb we are back ordered PS4′s to march…

    We have xbox ones on the shelf.

    The PS4 outsold the Xbox One in our store about 3-1. The ONLY people buying Xbox Ones are parents for their kids for Christmas and 13-16 year old boys we’ve noticed.

    We’ve had parents try to bribe us now to bump them on the PS4 preorder que to get it before Christmas. I’m talking $200-$300 to guarantee they get it. While I offer them an Xbox One and they say NO.

    They are GARBAGE. Big, slow interface, worse graphics, crap games (on both consoles), more expensive, more invasive, more restricted.

    We ran a comp to GIVE AWAY Xbox ones because we make money from games. But of the 5 winners two of them instantly traded the console in for a PS4 preorder and one of them wanted cash because he ALREADY OWNED A PS4 LOLOLOLOL

    Its not even a competition. Xbox One is such a failure of a device they need to scrap it and try again next year.

    ALSO PS4′s are about $150 cheaper to make than Xbox Ones. We’ve been told any price reduction on the Xbox One is to be matched by the PS4 instantly ALWAYS keeping it below the Xbox Ones price…

    Sorry to say. This Console ‘War’ was over before they were even released. The war is always won before the battle.

    #8 1 year ago
  9. mhunterjr

    @8 it’s nice to know that you’re eb’s sales are representative of the entire world market.

    Eb games, is a specialty store.only a certain demographic shops there. To truly gauge demand, you have too look at the big box stores, and the xb1 is selling very healthily there.

    No doubt the ps4 is in higher demand, but the xb1 is obviously in high demand as well…

    You’d be foolish to think that Sony will match any MS price cut. Sony’s gaming division is holding the entire company afloat. They aren’t going to sacrifice their only profit generating product in an effort to compete with a console they are already beating in terms of demand. That would be leaving guarunteed money on the table…Sony isn’t stupid.

    #9 1 year ago

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