Xbox One multimedia services propel Microsoft ahead of Apple & Google, says analyst

Tuesday, 12th November 2013 11:30 GMT By Dave Cook

Xbox One’s suite of multimedia options and apps is keeping it ahead of Apple and Google in the quest to connect and capture the living room. That’s the view of Robert W. Baird analyst Colin Sebastian.

It follows Microsoft’s list of launch window Xbox One apps. See the full UK list of entertainment services through the link.

Speaking with Gamespot, Sebastian said of Microsoft’s goal of placing Xbox One at the forefront of households, “Overall, we were impressed with the platform and believe that Microsoft has largely achieved its goal of creating a compelling living room entertainment hub.

“Games we saw show improvements in graphics and performance over current generation, and multi-media capabilities that keep Microsoft ahead of Google and Apple (for now) in the living room with the integration of console quality gaming, web content, and traditional media.”

It’s to have the option of using Netflix and other media services through your console, but to many it’s a secondary concern. What’s your view?

Via IGN.



  1. Pytox

    Steam Machines is ahead :p

    #1 1 year ago
  2. Dave Cook

    @1 not out yet though are they? Xbox One is out next week.

    Stupid for people to keep bringing Steam Machines up as the better machine when it’s not actually available.

    #2 1 year ago
  3. Erthazus

    Windows 8 Rip Off is ahead of google or Apple?

    I saw Xbox One OS. Cheap windows 8 knock off that barely works with the controller. Congratulations Xbox. you learnt how to do multitasking for the first time and twitch.


    you had this Multimedia blah-blah-blah in Windows 98 or Windows 2000.

    #3 1 year ago
  4. viralshag

    Win8 rip off? Seems to work better on the XB1 than any PC that has a completely pointless metro UI and no touchscreen.

    #4 1 year ago
  5. TheBlackHole

    @3 “Windows 8 Rip Off”

    Err… it IS windows 8. You can’t rip off something if you are that something.

    #5 1 year ago
  6. VibraniumSpork

    Makes sense. Apple and Google have had TV boxes out for a while now and both have consistently failed to market either in any meaningful way, or to adapt and improve their content offerings as per the requests of their customers. The living room has been neither companies real focus…they want you doing stuff on other screens instead.

    Microsoft’s got a lot of flack for focusing on the TV aspects of its console in the past, but it’s an important added value proposition for some customers. Lots of people bought PS3s back in the day because it was a Blu-Ray Player too…the same people are possibly now buying an XB1 because it’s a fully-featured Streaming Device too (with some flashy motion/voice controls included). As a gamer that might seem loathsome, but it’s probably not bad for business.

    #6 1 year ago
  7. Keivz

    Well, it does look slick and snappy as hell. It would definitely be my living room entertainment hub if the online services weren’t behind the XBL paywall.

    And Steam Machine? It’s more of a question than an answer at this point. There’s no way it will get a significant market share, imo, so keep dreaming.

    #7 1 year ago
  8. Erthazus

    @5, It’s not Windows 8. It is based on Windows 8. there is a gigantic difference.

    Same goes to Xbox 360 UI that is based of windows 2000.

    #8 1 year ago
  9. mistermogul

    @2 – I agree. Many people seem to think Steam machines are just going to walk into the market and wipe the floor with everything else from day 1.

    I think they need to prove their worth first.

    #9 1 year ago

    Price doesn’t help it though, does it?

    #10 1 year ago
  11. Major Mayhem 70

    Just days away and the wait will finally be over!

    #11 1 year ago
  12. salarta

    I like how Microsoft’s actual current competition in terms of being in the living room, Sony, is completely disregarded. And if Sebastian’s focus here is only on companies that focused primarily on being multimedia in the living room (rather than being mainly dedicated to gaming but offering other multimedia options), then saying XBox One keeps Microsoft ahead of Google and Apple for now is like going back in time and saying that R.O.B. puts Nintendo ahead of Sega and Atari in the robots-incorporated-into-playing-video-games department. The status has absolutely no value when you’re the only currently available game in town.

    #12 1 year ago
  13. ysleiro


    How can something be called a ripoff if its made by the same company you are alleging is being ripped off?

    Additionally how is Xbox’s UI based off windows 2000?

    I’m a UI developer for a web development firm. Really curious as to how you reached your conclusions.

    #13 1 year ago
  14. The_Red

    I’m pretty sure have a hefty price tag like 500 bucks was not fully considered in this prediction because not only Google won’t go super expensive, the consumers that like this sort of multimedia crap aren’t going to be fans of $500 prices.

    #14 1 year ago
  15. Playmaker

    @14 I’m a consumer that loves this multimedia crap and do not think $500 is pricey. Have you seen the latest prices for laptops and tablets? XBO can do the same as a lot in terms of entertainment and play AAA games. Basically, no it is priced well with room for discounts later down the line. For people buying a PS4 and XBO $500 is not a large amount of money to spend. In Europe and Mexico this gets you a free game as well. PS4 is priced well but you can argue lacks a lot of the voice and command features of the XBO, yes a better graphics card. They will both sell well as the last gen of consoles is on the horizon with these two machines.

    @13 ignore the blind fanboy. MSFT is clearly linking all of their products under the same umbrella of OS. Of course its not as intuitive with a controller as the system was designed for touch screens ala all new win8 laptops. But hence the Kinect for XBO. This erthazus is a child and leave him in the playground to be picked up by some stranger with a lollipop named Shu

    #15 1 year ago

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