Microsoft “seeking correction” for Kinect data release report

Monday, 7th October 2013 23:03 GMT By Brenna Hillier

Microsoft’s Larry Hryb – better known as major nelson – has said the company will not be releasing user data harvested by the Xbox One’s Kinect to third parties, and is seeking a correction to a report stating otherwise.

“We are seeking a correction to the Ad Age story that quotes Yusuf,” Hryb said on Twitter, referring to yesterday’s claim by the Advertising Age that Microsoft’s corporate vice president of marketing and strategy Yusuf Mehdi had said user data release to third parties might be possible in the future.

“We do not collect information to share or sell. You are fully in control of your personal data. Your privacy is important to us,” he added, reiterating Microsoft’s earlier messaging.

Hryb pointed to an AllThingsD report in which a Microsoft statement described the Advertising Age report as a misinterpretation of Mehdi’s presentations.

Microsoft has been very firm on the subject of privacy amd the new Kinect, with Albert Penello noting that “nobody is working on” skeevy data-mining Kinect advertising.



  1. sg1974

    XBox public relations.

    The gift that keeps on giving.

    #1 1 year ago
  2. BD

    This is the “legal”.

    They will of course be selling all the METRICS and the like to everyone they can.

    They just won’t be selling your “personal information”, likely limited to name, surname, credit card number. You are in control of your “PERSONAL DATA”, as well as your “PRIVACY” being important to them.

    Everything else though? Habits, etc.? That’s all sellable. It’s metadata, and that’s going to the highest bidders.

    #2 1 year ago
  3. lookingglass

    They’re stuck playing defense. Every overreaction just validates the crazy, vocal minority. They need to just be simple and actually talk down to the rabid internet crowd.

    They need to make the crazies seem crazy because they really are. Is Kinect going to spy on you and try to secretly use pictures and data you’d be uncomfortable sharing? No, it won’t. If it did and it leaked, which it would, there’d be no more Xbox Ones sold afterwards.

    Even MS isn’t dumb enough to do that. Will Kinect determine there’s a girl sitting in the room and throw in a make-up ad? Yeah, it might. Who cares?

    #3 1 year ago
  4. Joe Musashi

    @1 Indeed.

    Given their masterful control of image and information in the last gen, it’s both entertaining and somewhat tragic to see the mis-steps and blunders Microsoft are making at present.


    #4 1 year ago
  5. pcbros

    I feel like Microsoft is in a position that no matter what they do, it’s labeled wrong.

    @3 – I agree. Some people are like piranhas waiting to attack anything Microsoft does.

    #5 1 year ago
  6. MrWaffles

    This is NOT surprising, it was obvious since launch they’d be using the kinect to support its advertising venture (Bing AND Yahoo).

    Sadly, most Xbox One owners will have no idea about this, since it’ll be buried in the TOS in unreadable legalese.

    Enjoy your Nascar and say hi to the camera while oddly familiar commercials come up.

    #6 1 year ago
  7. ddtd

    You guys do realize that the class action law suit would be astronomical if they flat out lie about selling or giving the Kinect data, and then turn around and do it without the customer’s consent?

    The simplest and most likely scenario is that Ad Age misquoted Yusuf, but go ahead and break out the tin foil hats.

    #7 1 year ago
  8. sebastien rivas

    I have nothing against sharing metrics as long as my name, address and other info of personal life is not shared but game pkayed, time played and perf then why not if it helps game devs to understand something. However, metrics to get ads, then no thank you!
    I hold any ads in disgute and just throws me off so let’s see how much “control” console owners TRULY have :)

    #8 1 year ago
  9. pcbros

    I really miss the good old gaming days.

    Pop in a cartridge, blow on it a couple of times (this got the lungs strong and your body tuned for the challenge up ahead) and enjoy carefree gaming.

    #9 1 year ago
  10. Kreion


    Right, let’s set this straight. You, yes you, do not give a flying fuck about your personal data. You don’t care if you see ‘recommended for you’ stuff pop up on Amazon or any other site, you don’t care what Google do with your into. Hell you don’t even know where your info might be going to.

    What you care about is ripping on Microsoft. If you did care about the former points you wouldn’t even be on this website, and in fact you’d be a paranoid idiot anyway. You may as well rail against supermarkets for arranging their food in the most profitable way on the shelves. But you’re not, your bitching at one company for doing one thing and acting as if you have the moral high-ground.

    In case you were wondering; you don’t.

    #10 1 year ago
  11. yeoung


    More like the train the keeps on wrecking.

    #11 1 year ago
  12. pcbros

    @10 – People just like ragging on Microsoft. Either that or we have some paranoid people here.

    Like I said before, Sony was victim to hacking and we all had our info compromised. I even recall them giving people free credit reports. But all of a sudden, people forget and we have false security again. No one worries about their info getting stolen. Yet we are focusing on an advertiser knowing we like Cheerios.

    And no one is spying on you using night vision, so don’t worry they won’t see you getting your braces stuck on your girlfriend’s hair.

    #12 1 year ago
  13. Major Mayhem 70

    Calm down Kreion!! Let the crazies be crazies. As long as you know it’s not true you have to let them run wild with their ideas. If not, they might REALLY go over the edge. Heck we have a second term president in America and if you let some tell it, he was born in Kenya. They believe this even after he showed his birth certificate.Crazies I tell you straight crazy

    #13 1 year ago
  14. Lv01

    @3 absolutely. they wont sell off anyones personal data. but when they do pop up with an ad based on familiarities to non-personal data they have collated, i, for one, actually think that might be pretty cool.

    i admit, as i am also not keen on my home screen getting clogged up with ads, that the novelty will ware off, but when that first ad pops up advertising the NFL shop where i can buy broncos jerseys, cos it knows that i play madden a lot, and its seen me wearing my #18 manning jersey…
    im gonna be pretty impressed initially..!

    #14 1 year ago
  15. Hcw87

    Easy way to fix this.

    1. Put on tinfoil hat
    2. Disconnect Kinect, because you know, you can actually play without it.

    #15 1 year ago

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