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Sony aims for 5 million PS4 sales in FY2013 – TGS keynote

Thursday, 19 September 2013 02:28 GMT By Brenna Hillier

Sony’s Tokyo Game Show 2013 keynote talked up the consoles connected features and indie-friendliness, with executive Andrew House announcing a bold sales target for FY 2013.

Andrew House: PS4′s positioning in a connected world
The World Created by PlayStation 4 began with a presentation called “A Day With PlayStation”. A video showed a gamer chappie playing Capcom’s Deep Down, and using the PS4′s social features to share the experience – including via a mobile app. He exchanged messages with a couple of friends of his who were also playing games. One of these, a bright young lass, popped her Vita in her bag and went to uni, where she attended a lecture and then picked up a tank battle game right where she had left off at home.

Another Vita fan was shown playing God Eater 2 with three friends around a table, and four more were spotted using the newly-announced, Asia-only Vita TV to play a fighter at home.

The Share button was featured prominently throughout the video, as were comments and what looked like clan features. Basically, Sony was trying to communicate that the new PS4 and Vita ecosystem is a connected, social world. The presentation ended with the word “Connected”, in fact.

SCE Group CEO Andrew House then took the stage, sounding pretty fluent in his very first large audience Japanese language presentation. Nice work, Andy.

Wielding the phrase “evolution of consoles“, House asked what kind of role consoles can play in a connected world. He mentioned three major trends. The first is the growth of hardcore gamers who chase the latest games; he mentioned that Call of Duty: Black Ops 2 and Grand Theft Auto 5 prove console gaming is not a niche market anymore.

Secondly, House said that consoles are evolving as media and entertainment devices and can’t just be game boxes any more; tablets and mobiles are related to this, he added, as gamers want a more social experience.

Finally, free-to-play games are increasingly important.

House said that it’s important that consoles in the centre of the living room have a UI which will deliver games, media and social content to all members of the household, and be closely interfaced with social networks. These ideas informed the creation of the PlayStation 4.

House said game consoles were seen as “just toys” before Sony created a “mainstream” path for games. Now it’s planning to do that again, building on the success of the PlayStation Network.

One way it intends to do this is to provide connectivity – with the broader Internet and with mobile devices. To this end, Sony has built a “consumer-focused”, always-connected development environment. Every time a user switches on a PS4, they’ll see something from the broader connected world, and much of it will be personalised for individuals. He called on developers around the world to help deliver social, connected, personalised experiences together with Sony, mixing hardcore games with karaoke and party titles.

House said games are becoming much more expensive and difficult to make – more “like Hollywood” – but Sony is committed to building a development environment which makes making games as easy as possible. He cited Sony’s indie publishing philosophies.

House said Sony hopes to sell 5 million PS4 units by the end of 2013, but that’s not as unbelievable as it sounds – he means fiscal 2013, which ends in March 2014. The PS4 launches in Europe and North America in November, and arrives in Japan in February.

The executive said Sony hopes to sell 5 million PS4 units by the end of FY 2013.

Having announced a whopping sales target for PS4, House moved onto other products. The Asia-only Vita TV was first, with House noting that it’s targeted at new casual users in addition to existing PlayStation fans.

House also mentioned the PlayStation Cloud service, noting that Sony is still on track to bring it to North America, and noting that it will also support Vita in addition to PS4.

The presentation concluded with a slide titled “the best place to play”.

Masayasu Ito: Indies, the Dual Shock 4, and instant network
SCE engineering and production division boss Masayasu Ito was next up.

The theme of Ito’s speech seemed to be how PS4 has been designed to assist developers with adjusting to a new gaming world order in which mobile devices and social experiences are so important.

Mark Cerny worked with developers to ensure the new console met their needs rather than being designed in a vacuum. As a result, Sony elected to use affordable PC hardware, notably bumping up the system’s RAM to 8GB of DDR5 at the request of developers.

Continuing the theme of developer relations, Ito reiterated Sony’s commitment to, and program specifically design to entice, indies, as well as maintaining a “friendly” environment for providers at all levels, on both PS4 and Vita. He said content providers need the freedom to choose price, launch timing, and platform. “SCEI will always try to heed the opinions of indie developers,” he said. “As a platform holder, SCEI is grateful that we have the interest of indie developers.”

The presentation then cut to a showreel of independent games coming to PS4 and Vita. There were a lot of things I’ve forgotten the name of, but also Fez and Octodad.

Ito then moved onto the DualShock 4, highlighting its similarities to the DualShock 3, but noting its overall refinement. He also made a fuss over the Share button, the new Option key (which replaces Start and select), the capacitative touch pad and the Light Bar. Here’s something cute I’d not realised; when playing multiplayer, every player gets their own colour, so there’s no more fighting over which pad is which, or disastrously un-pausing to check. Ito concluded his DualShock 4 presentation by mentioning the headphone jack and speaker for sound effects.

The next topic Ito addressed was rapid network features. He said Sony wanted to ease user frustrations by making games playable as they download, and by speeding up downloads. In a similar vein, Sony wants the Share button to make uploading video and screenshots really quick and easy.

Interestingly, Ito said Sony has introduced real name identities, as opposed to nicknames or handles like the PlayStation network does now, because casual users aren’t as keen on connecting socially with strangers. It’s a theory; certainly the success of game requests on Facebook suggests casual users do like playing with friends. Ito stressed that real name use is optional, and is designed to expand the casual user base; hardcore fans can keep their handles.

The PS4′s camera is also tied into this quest for social identity. With a simple menu, players can take a photo or video to identify themselves. It’s just one of many initiatives Sony hopes will help make the PlayStation experiences tailored and customised to the individual.

PlayStation App
Ito then introduced the PlayStation App, a mobile app. SCE Worldwide Studios boss Shuhei Yoshida came on stage to perform a live demonstration using a new Xperia smartphone.

The first screen he showed was called What’s New, which shows what friends are doing. Yoshida saw a friend had bought Killzone, and sent a multiplayer match request. Another friend was broadcasting gameplay, so Yoshida showed how you could link straight out to Nico Nico and other social networks to engage with that. The next page, Topics, had panels devoted to various games, events and similar.

Next, Yoshida showed off a future feature – second screen controls, like the Wii U tablet or Xbox SmartGlass. By connecting the phone to the PS4, users will be able to access new kinds of gameplay which can then be integrated into the core PS4 or Vita game. Yoshida said it’s very easy for PS4 developers to use either PlayStation App or their own dedicated app to implement these features.

PlayStation and Vita TV Remote Play
Ito then introduced the world’s first demonstration of Vita TV Remote Play, which was announced last week. Yoshida was seen playing Knack on PS4, with a Dual Shock. He said if he had been playing the game at home, and his wife came in and wanted to use the TV, he could pause and switch to PlayStation Vita TV.

Yoshida briefly showed off how he could manipulate the Vita’s icons arrangement with the Dual Shock before initialising the Vita TV Remote Play app. Once a PS4 and Vita TV app are registered, you can seamlessly switch over to the Vita TV using your Dual Shock 4 – precisely where you left off on your PS4. It’s like Vita Remote Play, only you’re using another screen in your house instead of the handheld.

Ito concluded by reiterating that PlayStation can be connected to Vita, Vita TV, mobiles and tablets, and said that Sony hopes to make all these features available when the PS4 launches, although it can’t guarantee it. Sony wants you to enjoy the PlayStation ecosystem both inside and outside the house, and for players to enjoy it alongside their friends and family.

“That is the kind of fun world that we hope to create,” he said.

The keynote is now complete, but will be followed by the first of three stage events. Get caught up on what to watch from this year’s TGS.

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17 Comments

  1. Dragon246

    @Brenna,
    Any livestreaming options?

    #1 2 years ago
  2. Dark

    ^ http://uk.ign.com/videos/2013/09/18/ign-live-presents-sony-tgs-2013-keynote

    #2 2 years ago
  3. Dragon246

    ^nvm, thanks. Watched it on nico nico.

    #3 2 years ago
  4. Dragon246

    It will probably sell out. 5 million in 4 months isn’t a stretch.

    I am wondering if Sony is releasing these numbers only to rub salt on MS, since they know MS cant beat their numbers. Same as with pre-order numbers :D

    #4 2 years ago
  5. redwood

    @4 fingers crossed.

    #5 2 years ago
  6. yeoung

    5 mil on 4 months is ambitious, though considering their favourable position in the gaming community, not entirely unrealistic. Exciting times.

    #6 2 years ago
  7. Gekidami

    Apparently Sony also laid to rest any ideas that people wont be able to capture video over HDMI:
    http://www.polygon.com/2013/9/19/4747176/ps4-will-allow-video-capture-of-games-over-hdmi

    #7 2 years ago
  8. viralshag

    As great as the price and console is, I think 5mil units by the end of the financial year is bit of a stretch. But saying that they’ll probably move 2-2.5mil off the bat at launch during Nov/Dec then a steady amount over the following few months. I think 3.5-4mil is probably more accurate but I hope for them I’m wrong.

    Still need to decide on a console…

    #8 2 years ago
  9. Templar_Dante

    Them are fighting words.

    #9 2 years ago
  10. noamlol2

    i doubt it

    the launch games are crap, i mean BF4? watch dogs?ASS creed 4?

    non of them are actually next gen, i’ll wait til the witcher 3 comes

    and if the steam box are real,then by all hells i’ll buy that instead of the PS4
    the pricing of the PS store compared to steam or GMG are just crap

    #10 2 years ago
  11. TrickyAudio

    Really interested in the PlayStation App. Im guessing it’ll be on iOS, too (you’d imagine)

    Sony are making all the right noises this time around. Seems the woeful first few years of PS3 has taught them a thing or too, which is good. Bring back the PS2 era Sony and they’ll do well.

    #11 2 years ago
  12. AngryConsumer

    they will have no problem selling 5mill. i think they will sell even more, like 8mill. sony have taken most of the microsafts marked by now.

    #12 2 years ago
  13. Dragon246

    Btw, its not really a big number. PS3 sold 3.55 million units in similar time frame.

    #13 2 years ago
  14. Djoenz

    Fiscal year ends which month next year? I think 5 mil is too ambitious man, way too ambitious. Im a ps3fanboy sticking to current gen for a long time!

    Having to pay for mp still puts me off, launchgames are so so and we have to see if all games will have native 1080p.

    How much will that delicious steambox cost btw? :D

    #14 2 years ago
  15. antraxsuicide

    Sony can talk about mobile integration all they want, but I’ll trust the dedicated app that already exists and works well. They’re just playing catch-up because they know that if you aren’t gaming on a PS4, you’re not using it.

    The X1 has set itself up to be a console that you’ll always feel like you got your money’s worth on because you’ll always be using it.

    #15 2 years ago
  16. pcbros

    5 million could be reacheable… but I still feel that deep down inside most consumers are not decided on which system to get. In all fairness, besides price, neither one really has a solid advantage. It comes down to preference.

    But for all the fanboys out there, cheering for the “villian” console to fail will equal your own failure. No competition = $$$ crappy games.

    In a perfect world, Nintendo, Microsoft, Sony and PC/Valve would each own 25% of the market.

    #16 2 years ago
  17. mistermogul

    Put me down for one Sony!

    #17 2 years ago

Comments are now closed on this article.

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  • Journey, Flower, flOw trilogy to be released this summer on PS4 in 1080p at 60fps

    A remastered version of the Journey Collector’s Edition is coming to PlayStation 4 from ThatGameCompany. According to Gamespot, the trilogy will contain PS3 titles flOw, Flower and Journey on one disc, and it will run in 1080p at 60fps. A standalone version of Journey will arrive close to the trilogy’s release on PS4 through the […]

  • Here’s a few screenshots of PS4-exclusive Alienation from Housemarque

    Screenshots for Alienation, Housemarque’s four-player co-op PlayStation 4 exclusive, have been released and you can have a look at them in the gallery we’ve posted. Announced at gamescom 2014, the game features three main character classes, weapon customization, and various team set-ups. The game has players shooting at things with twin-stick gameplay with a top […]

  • Star Wars: Battlefront website notes November 17 release, teaser video and first image hit

    The first Star Wars: Battlefront image has been posted, and apparently it appeared on the official website at some point this morning. The game will also be released on November 17, according to the official website’s source code. The release date is noted in the code located in the image below. Props to Gematsu for […]

  • Mortal Kombat X is the fastest selling entry in the series to date

    Mortal Kombat X has sold faster than any other game in the series to date, making it the “biggest launch” in Mortal Kombat history, according to creator Ed Boon. Speaking in a series of tweets, Boon said both the mobile and console versions have “literally millions of players getting online” resulting in the servers being […]

  • Shadow of the Beast reboot resurfaces with some new screenshots

    The Shadow of the Beast reboot, which was announced in 2013, has show its face once more with early screenshots. Screenshots of the Amiga classic remake show off the Karamoon’s desert and the main character, Aarbron. According Matt Birch, CEO and founder of Heavy Spectrum, the team is currently hard at work on the “core […]

  • Halo: Spartan Strike arrives on Windows 8, iOS and Steam today

    Halo: Spartan Strike is now available on Windows 8, Steam, iOS devices and Windows 8 phones. The mobile top-down shooter will run you $5.99. Halo: Spartan Strike tells a new story in the Halo universe set during the events of Halo 2 on New Mombasa in 2552. Those playing on Windows 8 devices can compete […]

  • Final Fantasy 15 video shows highlights from the Episdoe Duscae demo

    Square Enix has released a Final Fantasy 15 video which shows highlights from the Episode Duscae demo included with launch editions of Final Fantasy Type-0 HD. FFT0 has shipped over one million copies worldwide, and a player feedback survey is available for the Duscae demo until May 19. Final Fantasy Type-0 HD is available on PlayStation […]

  • Bloodborne has sold over 155,000 digital units since release – SuperData

    PlayStation 4 exclusive Bloodborne has sold over 155,000 digital units since it was released on March 24, according to SuperData’s latest report. The figure produced by SuperData is worldwide and comes on the heels of the one million units sold announcement earlier this week. “After the release of the beautiful but terribly short game The […]

  • Nintendo US eShop update: Mega May returns, Super Smash Bros. update, Mii Fighter costumes

    Nintendo has updated the North American end of the eShop with a Super Smash Bros. update and the StreetPass Mii Plaza games Battleground Z and Ultimate Angler. The update is rather detailed, and a bit larger than normal, and you may wish to pay special attention to the activities listed. Here’s the full update: StreetPass […]

  • Here’s your first look at Sony boss Shuhei Yoshida in Super Time Force Ultra

    Sony Worldwide boss Shuhei Yoshida is a playable character in Super Time Force Ultra, and today, Capy Games has provided a couple images of the man himself in the game. Yoshida was announced as a playable character in the game during Sony’s PlayStation Experience event back in December 2014. The PS4 and Vita version will […]

  • The wait is almost over – The Witcher 3: Wild Hunt has gone gold

    CD Projekt RED has announced the news we’ve all been waiting to hear: The Witcher 3 has gone gold. This means Geralt’s latest, and possibly last, adventure has been sent to the factory to be pressed into lovely gaming discs. “We worked so damn hard over the past three years to bring you this game,” […]

  • Everybody’s Gone to the Rapture is a “couple weeks out from beta,” new trailer

    Everybody’s Gone to the Rapture is just a “couple of weeks out from beta,” according to development studio The Chinese Room, and a release date will be announced “shortly.” To give you an idea of how development has been coming along since it was announced at gamescom 2013, the team has released a new trailer […]

  • GTA 5 on PC looks incredible, but I can’t recommend it to console players

    As much as Matt Martin loves GTA 5, he can’t recommend upgrading from console to PC just for a slick editing suite and even prettier graphics. “This is the third time in as many years that I’ve bought GTA 5.” I have a Grand Theft Auto 5 obsession, as I’m sure you know if you’ve […]

  • The Forest engine updated to Unity 5, major graphical and gameplay improvements made

    The Forest’s latest patch added substantial improvements to the game. The Forest version 0.16 is now live on Steam with plenty of new additions. The game has been ported over to Unity engine version 5. The plant and skin shaders have been replaced or rewritten. Many other visual tweaks have been made, such as model […]

  • Star Wars: Battlefront banner leaks from Star Wars Convention

    EA has been setting up the Battlefront booth at Star Wars Celebration, and one leaked picture shows what could be the game’s main art. Someone on Reddit posted a picture of the game banner at EA’s booth. Here it is: Lots of things happening here. There’s a Star Destroyer in the distance, TIE Fighters and […]

  • Get GTA 5 working with Oculus Rift using this tool

    There’s a way you can play GTA 5 in VR if you own an Oculus Rift Dev Kit and have a bit of cash to spare. VorpX, the go-to program for adding VR support to games has received an update recently to support GTA 5. This is far from perfect, as it only translates the […]

  • FIFA Ultimate Team: week of April 15 team revealed

    This week’s Team of the Week is now available for anyone to challenge in FIFA Ultimate Team. The team members get selected each week based on their performance during the weekend matches. You can fire up FIFA Ultimate Team on any platform and challenge this squad. You’ll also find some Team of the Week items […]

  • Deus Ex: Mankind Divided will let you stealth all encounters, including bosses

    Deus Ex: Mankind Divided will bring back one of the original game’s major features. Deus Ex: Human Revolution is considered by many to be a great game and worthy of bearing the franchise name. One of its grating issues though was its boss fights. You only had one way to fight them: be confrontational. The […]

  • Project Cars PC specs and supported wheels announced

    The release date of Project Cars is inching ever closer and more details have been revealed to answer all your burning questions. Project Cars developer Slightly Mad Studios has revealed the full list of supported steering wheels on all platforms, as well as the minimum and recommended PC specs. Minimum specs CPU – 2.66 GHz […]

  • GTA 5 gets custom FOV mod on PC

    Those not satisfied with GTA 5′s built-in field of view slider can use a new mod to push the number even further. The PC versions of GTA 5 – just like its PS4 and Xbox One counterparts – lets you switch between third and first-person view in shooting and driving. The game has an FOV […]

  • Win! GTA 5 on PC!

    Want to win a Steam key for Grand Theft Auto 5 on PC? Just enter here. GTA 5 released on PC this week and is going down a storm. We like it a lot, which is why we’re giving away a Steam code for Rockstar’s latest. All you need to do is enter your email […]

  • GTA 5 topples Skyrim’s record for highest concurrent players on Steam

    Not factoring in Valve games, GTA 5 is the new king of concurrent player numbers on Steam. GTA 5 is very popular on PC, even more popular than games like Skyrim in its heyday. The number of concurrent players for GTA 5 has peaked today at 301,246. This makes it the only non-Valve game to […]

  • Mortal Kombat X: what does a modern fighting game look like?

    Mortal Kombat continues to evolve as NetherRealm adds RPG systems and daily challenges to a solid fighting game, says Sherif Saed. “Mortal Kombat X takes many cues from games like Destiny, Call of Duty, and GTA Online with hourly, daily and weekly events.” For as many of its familiar facets, Mortal Kombat X has enough […]

  • J-Stars Victory VS+ coming west in June – new trailer

    J-Stars Victory VS+ will make the jump (see what I did there) to the west after all. J-Stars Victory VS+ is the western title for the fighting game which stars characters from a variety of Shonen Jump-published manga. Bandai Namco has announced the fighter will release in Europe on June 26 and in the Americas […]

  • Codemasters F1 license good through 2016

    Codemasters has at least one more F1 game in it. F1 2015 isn’t out yet, so Codemasters is naturally not talking about what it might get up to in the future. We do know what it can get up to, though; Codemasters’ Steven Embling told Videogamer has the option to continue the series. “We have […]

  • Project Cars has pretty deep graphics options on consoles

    Project Cars offers players a wide variety of ways to customise their graphic settings on PS4 and Xbox One. Project Cars is a graphics showcase and all early indications suggest it’s going to be one of the best-looking games out there. Slightly Mad’s commitment to graphics seems to go deeper than making things pretty, though: […]

  • Super Smash Bros. patch nerfs Diddy Kong – report

    Super Smash Bros. 3DS and Wii U is great but Diddy Kong is a beast and must be stopped. The latest Super Smash Bros. 3Ds and Wii U patch seems to have nerfed Diddy Kong, a character so over-powered that serious tournament players generate controversy by choosing to use him. Nintendo doesn’t publish patch notes, […]

  • Borderlands: The Pre-Sequel developer shuttered

    Borderlands: The Pre-Sequel developer 2K Australia has been closed down. Kotaku broke the news, and also had word from an anonymous source, who said that all staff have been let go. 2K responded to our request for comment with the following statement: We can confirm we have taken steps to begin the studio closure process […]

  • Samorost 3 trailer shows Amanita still in fine form

    Samorost 3 looks as delicately beautiful as its siblings. Samarost 3 developer Amanita Design has a reputation for gorgeous, slightly surreal world building. This new trailer for its latest adventure looks just as if not more lovely than the previous Samarost games and Botanicula. Samarost 3 is coming to Mac and PC later this year, […]

  • Amnesia dev’s new project SOMA now in beta

    SOMA is nearly here and I am torn between excitement and horrified dread. SOMA is the latest horror project from Frictional, the team behind Amnesia: The Dark Descent. We’re pretty excited to see what Frictional comes up with next, and we won’t have too long to wait, apparently; the developer has announced that SOMA is […]

  • Steam Guard mobile authenticator now in beta testing

    Steam is now testing its latest security measure. Steam helps you protect your account by offering two-factor authentication, a solution so beautifully elegant and effective that it’s astounding every gaming network doesn’t do the same (looking at you, Sony). Valve’s version is called Steam Guard, and it works via email. This isn’t always super convenient, […]

  • Godzilla battles Mothra in new trailer

    Godzilla lets you stomp around cities and battle classic kaiju. I’m in. Godzilla is coming to PlayStation 3 and PS4 in early July, but we haven’t seen a great deal of it since its December reveal. The new trailer below gives you an idea of just what Natsume has done with one of the biggest […]

  • Tales of Zestiria to launch this year – new trailer

    Tales of Zestiria continues Bandai Namco’s delightful new habit of bringing the popular JRPG series to the west before the shine wears off. Tales of Zestiria is coming west in northern autumn, the publisher has announced. That’s not a bad turnaround, given it first hit Japan in January, and localisation of text-heavy titles is expensive […]

  • Project Cars release date locked down, new trailer released

    Project Cars finally has a release date. Project Cars will release on May 8, Bandai Namco UK has announced. We haven’t yet had an update from Namco Bandai’s other regional offices, but its probably safe to bet the racer will release around the same time in the Americas, Europe and ANZ region. We can now […]

  • Attack on Titan: Humanity in Chains trailer shows combat, online multiplayer

    Attack on Titan: Humanity in Chains has plenty to offer fans of the anime. Previously known as Attack on Titan: The Last Wings of Mankind, the Spike Chunsoft action game is coming west thanks to Atlus. Gematsu reports it’s due in both Europe and North America in May, via the 3DS eShop. The trailer below […]

  • Bloodborne stamina recovery rate affected by equip weight

    Bloodborne players have unearthed an important gameplay detail not mentioned in the game’s menus or manual. In Bloodborne, players need to manage their stamina carefully for best results. A far more aggressively-tuned affair than past Souls games, Bloodborne does away with equip weight limits, and items have no listed weight details. As far as players […]

  • Street Fighter’s Ryu, Fire Emblem’s Roy spotted in Super Smash Bros. patch – rumour

    Street Fighter’s Ryu is rumoured for future Super Smash bros DLC following datamining of the latest patch. Super Smash Bros. 3DS and Wii U were updated recently, and hacker shinyquagsire23 claims to have found some interesting files while poking around in the 3DS patch data. As detailed on Reddit, the audio files included a new […]

  • Suikoden 3 PEGI rating suggests PS2 Classic re-release

    Suikoden. Suikoden 2. And now: Suikoden 3. Suikoden 3 has been rated by PEGI for PlayStation 3, presumably ahead of an upcoming re-release. Gematsu turned up the rating, and although we have no further information at this time, it’s not much a leap to assume the RPG will turn up as a PS2 Classic on […]