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DC Universe Online on PS3 is "fastest growing segment" of SOE's business

Sony Online Entertainment is making serious inroads with free-to-play on consoles, despite the many doubters of this business model.

"The single fastest growing segment of our business is DC Universe Online on the PS3," SOE president John Smedley told GamesIndustry.

"70% of our revenue [on that game] comes from the PS3 and 70 percent of our players come from the PS3."

Smedley said SOE's success is partially rooted in its early experiences with console F2P, which taught it how to quickly push out updates - one of the perceived barriers to freemium console games.

"One of the advantages we have had is we were the first with Free Realms. With that, we've helped the QA group set up the system. What happened is there's a trust level that builds up. They do certain checks every time - but over time, if you don't screw up, they start to trust your [internal] QA," he said.

Contrary to popular opinion, Smedley believes console players are more likely to spend than PC players.

"There's a higher likelihood of having a payment system on file, and since these are dedicated gaming systems, you're more predisposed to try something, whereas when you're on the PC, you might get distracted by, say, Facebook or something."

Smedley's comments were related as part of a broader feature on free-to-play on consoles; Wargaming and Kabam both expressed warm sentiments about the growing potential for non-traditional business on console platforms.

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DC Universe Online

PS4, Xbox One, PS3, PC

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About the Author
Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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