Nintendo more concerned with selling software than what Sony and Microsoft are up to

Saturday, 15 June 2013 20:48 GMT By Stephany Nunneley

Nintendo president and CEO Satoru Iwata has told CNN the firm isn’t concerned about what other companies are doing at the moment, and are instead focused on their own console.

In the interview, Iwata said “software sells hardware,” so Nitendo is focused on getting games in people hands at the moment.

“The number of hardware selling and the number of people who can experience the unique attractions of the Wii U are going to increase, and thereby the knowledge and the understanding about the Wii U system shall naturally expand,” he said.

“We just don’t care too much about what other companies are doing or are trying to do. Our primary focus is to think about and actually carry out something which other company’s hardware can never realize. We are trying to provide consumers gaming experiences that can only be available on Nintendo platforms.

“Those people who have already purchased the Wii U and are enjoying Wii U, they have already realized the value of the Wii U, and I understand that they are highly appreciating the entertainment experiences provided by Wii U. But the fact of the matter is Wii U has yet to prove what is so unique (about it), unlike how … with a first glance, people were able to understand how different Wii was.”

Iwata’s comments reflect points he has made before, and one recently made by Shigeru Miyamoto who said Wii U’s benefits can’t be understood until it has been experienced.

“First and foremost we designed this to be a system that is incredibly convenient to use in the living room, but the challenge with the Wii U system is you don’t really understand the benefits of it until you have experienced it in your living room.”

Thanks, Nintendo Life.

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