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Online Pass is “not coming back, it’s dead,” says EA labels president

Thursday, 13th June 2013 14:57 GMT By Stephany Nunneley

EA labels president Frank Gibeau has said the firm nixing Online Pass had nothing to do with Xbox One’s digital rights management system.

Speaking with Joystiq at E3, Gibeau said the Online Pass program has been “deep-sixed” and is “at the bottom of the Mariana Trench.”

“We’re not crafting a strategy to bring [Online Pass] back, you will not input codes to unlock your game, it’s not going to happen,” he said, even referring to the Online Pass program at one point as “flat out dumb.”

“The amount of money that we made, it didn’t replace the amount of frustration we put on our customers and it didn’t offset the reputation damage it caused the company,” he continued. “So we said ‘it’s not worth it,’ and so the idea was, look, ‘don’t do stuff like that anymore.’”

Gibeau said the opportunity to “to wipe the slate clean” came about under current interim CEO Larry Probst.

He went on to use FIFA Ultimate Team as an example of continuing to make money off “legitimate” customers who purchase DLC.

“Look, they own it, they bought the disc and it’s theirs. They have a legitimate right for not doing anything illegal,” he said. “If we want to be progressive about it, we will make online services available to them that if they want to buy they can, but they don’t have to. At least that way we participate in some monetization. The reputational damage [Online Pass] was causing us was in excess of the dollars we were making.

“At the end of the day, we’re not going to replace [Online Pass]. It’s not coming back. It’s dead.”

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16 Comments

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  1. grizzlycake

    Oh but whining on the internet doesn’t work!

    #1 10 months ago
  2. Malmer

    If only MS realized this and simply allowed anyone to deactivate their license themselves whenever they want as many times they want. Then this whole debacle would be over.

    I assume the license will come as a QR-code you show to the kinect to activate your license to start with. So second time the card is show to kinect it asks if you want to deactivate the license. Simple and easy. And gives power to the player.

    (And some retailers such as gamestop could be given access to deactivate licenses too just to be sure people don’t give them active games).

    Problem solved.

    #2 10 months ago
  3. ps3fanboy

    @2 this will not end that easy, this is just the beginning. micro$haft will not admit their way of running a business is bad. so they are gonna go at least 3 years with their bollocks.

    #3 10 months ago
  4. Bomba Luigi

    I wonder what Idea they will have next. I just wish EA would be so creativ in making Games like they are in Screwing Paying Customer. Every Game of the Year would be made by EA.

    #4 10 months ago
  5. karma

    Its not just their image that is damaged, its also all the wasted manpower and resources spent on designing and implementing these anti-piracy / sharing / used game countermeasures that adds to production costs. The more they try to control the flow of gamers money, the more damage they do to themselves in the long run. More publishers need to start asking themselves, is it all really worth it?

    #5 10 months ago
  6. DSB

    So basically EA are done raping and killing and they’ve found Jesus?

    That sort of thing always scares me.

    Let’s see how it goes.

    #6 10 months ago
  7. KAP

    EA is one of the most dishonest companies today. You really think anyone will take note of your quotes about this now.
    It was no accident that a week after they claimed to drop Online passes Xbox One comes out with there bollox.

    You ask MS, they put the blaim on publishers.
    You ask the publishers they put the blaim on MS.

    Such pussys. Just own it.

    #7 10 months ago
  8. The_Red

    @6
    True :)
    It’s like a scary serial killer suddenly starting to act nice. Something’s up.

    #8 10 months ago
  9. orakaa

    @1 : This. +1000
    Consumers voice their concerns, and vote with their wallet. And they can be heard.

    #9 10 months ago
  10. Gnosis

    @6 This. For some reason I expect something waaay worse. No idea why.

    #10 10 months ago
  11. noamlol2

    lies and deceit

    if they’re truely ruling out the online passes then why sony saided it’s up to the publisher to block the acess of a used game from it’s online features>??

    #11 10 months ago
  12. heroes159

    Come on Guys DOnt Do that. EA used to be a Wonderful company. They went through some really bad times coz of their “SHOOT 1st, THINK Later Policy”. Now atleast they are Trying to do something good for the consumers. They already removed from their released games Season Passes. When someone bad, try to do something good, try to CLAP & appreciate them. Coz when they are trying to come to the good side, u need to give them a hand.

    #12 10 months ago
  13. DSB

    @12 The scorpion and the frog.

    #13 10 months ago
  14. misieque

    It will be like “The King is dead, long live the King!” You’ll see that soon enough.

    #14 10 months ago
  15. oddeye

    Removing the Online Pass was a good thing, but it’s going to be replaced with something else. Let’s call it a license to play the game at all. At least on Microsoft’s console it will be like that and you will need to de-activate or whatever they are calling to sell the game and someone will have to buy a license to play the disc and just to make sure everything is legit, you need to connect every 24 hours.

    I’m sure Sony has a similar process and both companies have said, it’s up to the publisher to use it.

    #15 10 months ago
  16. DSB

    @15 No offence, but between two days and a year? Sounds like someone doesn’t know what they’re talking about out there.

    Either it is or it isn’t. The proof should really be in the pudding.

    #16 10 months ago