E3 organisers called police to shut down OUYA’s booth

Wednesday, 12th June 2013 10:02 GMT By Dave Cook

E3 2013 owner and organiser The Entertainment Software Association called local LA police to shut down OUYA’s booth at the show following a disagreement.

Speaking with IGN, founder of the Android-powered console Julie Uhrman said that OUYA had rented space across the street from the LA Convention Centre, but yesterday morning the ESA rented that space out to trucks that pulled in front of the OUYA stall, blocking it from view.

Uhrman believed it to be a conscious effort to stop people from noticing the console’s stand. In response, OUYA then rented the space in front of said trucks and set up its stand and posters again, expect this time, the move prompted the ESA to call the local police.

See a photo of the cops questioning the OUYA stand-tender here.

Realising that OUYA has rented the space fair and square the police officials went on their way. Uhrman believes that the ESA is unhappy with OUYA’s decision to attend E3 2013 without actually being inside the hall and added the company is upping the size of its street team throughout the week. The ESA has been contacted by Uhrman but she is yet to hear back from them.

What do you make of this then? Let us know below.



  1. monkeygourmet

    oh dear… :)

    #1 2 years ago
  2. foofly

    What are the police riding? It looks like something from a 70′s scifi

    #2 2 years ago
  3. DiodeX

    Cops on 3 wheeled segways! LOL. And lol at the OUYA stand and people, power to the little man!

    #3 2 years ago
  4. Samoan Spider

    Way to target the little guy. Ouya means nothing to me, but I hate to see someone like the ESA pulling this kind of stunt. Fair play to the Ouya people for screwing them by renting more space.

    #4 2 years ago
  5. KineticCalvaria

    @3, looks like a hot dog stand :S

    #5 2 years ago
  6. backup

    “”"Uhrman believed it to be a conscious effort to stop people from noticing the console’s stand”"”

    hahahahaha good joke

    #6 2 years ago
  7. MidlifeAxe

    “OUYA had rented space across the street from the LA Convention Centre, but yesterday morning the ESA rented that space out to trucks that pulled in front of the OUYA stall, blocking it from view.”

    Surely that’s a breach of contract or something (I’m no lawyer)? If the space is already taken, how can they rent it out again?

    #7 2 years ago
  8. Dave Cook

    @7 not sure, but the year I was there Volition had rented that space for a Saints Row 3 bikini girl car wash. Where were the big trucks that year?

    #8 2 years ago
  9. MidlifeAxe

    @8 Blocking off OUYA’s office?

    #9 2 years ago
  10. Logion

    Seems like a lot of fuss over such a little booth.

    #10 2 years ago
  11. Puggy

    Though it gives them screentime and lots of press coverage, I think the bikingirls that post 8 mentions would attract more….
    Especially those, feeling strongly about sexism in the gaming industry.

    #11 2 years ago
  12. xino

    AHAHAHAHHAHA these is retarded.

    a stand that looks like a hotdog stand
    police riding on 70s futuristic cars

    #12 2 years ago
  13. CyberMarco

    I’m not really interested in OUYA, but I do want a bike-vehicle-thing like that for sure!

    #13 2 years ago
  14. salarta

    The mix of desperation and ignorance of some (not all, only some) of the comments in this article is both shocking and depressing.

    Obviously we likely don’t have the whole story and need that to fully judge (OUYA has spoken, we haven’t heard from ESA yet). But according to what the OUYA side said, what ESA did amounts to trying to punish and damage OUYA for buying a lot outside the conference center instead of paying the ESA for one inside.

    If OUYA had to pay ESA for the space, then this obviously wouldn’t be a “call the local police to try to push them out” kind of situation, it would be a “renter and rentee dispute” situation. So what reason does the ESA have to punish OUYA for operating outside the convention center? Simple: OUYA is simultaneously not giving money to the ESA, AND by operating outside the convention center, they don’t have to cater to whatever rules the ESA sets down for being able to present. Further, it pushes the E3 event itself out of the convention center and further out into the city.

    Ultimately, if what OUYA said is accurate, then the ESA’s actions were either a greed tactic, a control tactic, or both. Not unlike running a hot dog place in a baseball stadium; hot dog stands outside the stadium itself threaten the ability of the stadium owners to demand higher payments from the venues inside, and threaten to erode the control the ballpark owners can enforce over those venues, since those venues could just threaten to take their business outside.

    Regarding the Volition bikini car wash, it’s definitely good to bear in mind whatever may have been done in the past with that and similar spaces around the convention center, because it helps us put the situation in context. But in the case of a bikini car wash, that’s something you obviously need to do outside. It’s not like Volition could have cars driving their way through the convention center, past booths and convention goers, to splash soap and water all over the inside of the building to wash cars then send them back out the way they came, right? :P

    #14 2 years ago
  15. xxJPRACERxx

    Wow, ESA are a bunch of greedy assholes!

    #15 2 years ago
  16. Cort

    Local people, look how your tax dollars are spent.

    Cops in the modern age. What a joke. 20 years ago the force control room would have told ESA to fuck off because they had real problems to deal with.

    #16 2 years ago
  17. Ireland Michael

    @16 The cops are doing as they’re requested. They checked the guys’ papers and they were legit. The only people that should be getting criticised for this is the ESA, for trying to enforce pressure and strife on the Ouya people for no reason.

    When I was in LA for E3 back in 2010, they were some of the nicest people I met in the area, far nicer than the average citizen I bumped into, frankly. They’d talk and converse with you, and they were polite and respectful. I imagine its a pretty damn hard and dangerous job in that area of Cali.

    #17 2 years ago
  18. OlderGamer

    Mike +1

    Could be more to it, but it seems pretty open and shut.

    #18 2 years ago
  19. Cort

    @17 I’d like to see on what grounds the police agreed to respond. What part of the criminal code applied here? And my experience of LA’s finest is very different from yours. My wife was the victim of an aggravated robbery while there, and they could barely give a fuck. But if she had stepped into a street outside a crosswalk…

    #19 2 years ago
  20. Ireland Michael

    @19 They were informed by the ESA that Ouya’s permit to be at that location was invalid.

    They are obligated by law to investigate. They didn’t do anything more than check their permits, and left when they were proven to be valid. They weren’t there more than a few minutes, based on the recollections I’ve heard from friends who are the convention this year.

    Meanwhile, the ESA were forcibly going out of their way to block people’s view and access to Ouya’s booth.

    I’m sorry if your experience with the LA police were negative. Sounds like a sour grape in the bunch. But I can only work on my experience. One of them looked out for me and helped when I got lost in LA, and even recognised and chatted with outside the convention the day after.

    #20 2 years ago
  21. Cort

    I’m afraid a failure to investigate an aggravated robbery rather outweighs helpful directions and chats – and kind of highlights my point. You don’t pay police to help tourists and have a nice chat, you pay them to enforce the criminal code (and not just the easy parts).

    The city council can deal with trade permits.

    #21 2 years ago

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