Wii U needs a “super IP,” Microsoft needs to “reinvent” itself in Japan, says Cuthbert

Saturday, 11th May 2013 17:54 GMT By Stephany Nunneley

Q-Games’ president, Dylan Cuthbert, believes Nintendo is need of “super IP, a special IP” in order to get more consumers interested in Wii U, and in order for Microsoft to carve out a slot in the Japanese market, it needs to reinvent itself.

Speaking in an interview with Siliconera, Cuthbert said if Nintendo are to “win,” it needs to figure things out more.

“They are going to have to figure out the games,” he said. “They probably need like new super IP, a special IP that makes people really interested. But they always come up with something. They are always very innovative. Even with the DS when it first came out people said that’s not very good and it’s not going to do very well, but it sold hundreds of millions and had lots of innovative titles.

“I think they will find something that will sell a lot. Who would have known Wii Fit would have sold like 15 million units?”

As far as Microsoft was concerned, Cuthbert said in order for the firm’s new console to succeed in Japan, where it’s Xbox 360 failed, it needs to reinvent itself in the eyes of the consumer.

I think they need to reinvent themselves a bit,” he said. “Their image is too corporate and big. They aren’t geared towards aesthetics and art and I think that’s a big problem.

“I think Sony is more in that direction. Nintendo is cute and has their own style, which is fine as well. It’s great for the younger market in Japan. I think that kind of outlook makes a big difference to the games you select and games that you sell.”

Thanks, Nintendo Life.



  1. Erthazus

    Sony also need super iP although right now with PS4 they are in the right direction.
    But I want to see their lineup of games. If it will be multiplatfoprm games only with few Sony ones like Killzone… Good luck with that Shmony.

    Nintendo’s WiiU is a kitchen sink.

    MS’s new console has a chance although it is also depends on the line-up of games but I think these guys know what games their system need.

    #1 2 years ago
  2. Lengendaryboss

    Speaking about strong IP, maybe it would best if Sony expanded their japanese studios cause right now they have two (avoiding subdivisions), one who delivers games at a long rate and another who delivers games at a quick rate. This also applies to MS but i am not aware of what studios they have present there. Nintendo on the other hand as successful as 3DS is in Japan not sure what IP they need to boost Wii U sales Monster Hunter 3 Ultimate sold better on 3DS and Monster Hunter in Japan is like COD or GTA in the west.

    #2 2 years ago
  3. Erthazus

    @2, Exactly. EXACTLY.

    Sony really need better 1st party Japanese devs. That’s the reason DS and 3DS is so successfull and Vita is not.

    US 1st party is strong, EU 1st party is doing fine but Japanese while super successfull with Gran Turismo and some stuff… they are not on par with others.


    #3 2 years ago
  4. ps3fanboy

    micro$oft left japan lastgen… and ain’t going back, its the truth.

    #4 2 years ago
  5. Lengendaryboss

    it isn’t over until the fat lady sings :D

    #5 2 years ago
  6. monkeygourmet

    I’m most interested at what Nintendo has got cooking for E3 and next year.

    The Wii U is in the worse place now, we all know the PS4 / 720 are going to be more powerful, Nintendo really have to make people take notice, I’m hope to see some great stuff from them.

    #6 2 years ago
  7. Richenbaum

    They already backed out of E3…

    #7 2 years ago
  8. zinc

    Well yes, very astute. MS failed to impress, so a change of image, specifically suited to a market they don’t need, sure sounds like a good idea.

    Or they could just go all out to dominate NA, with their currant well received image & use this crucial bedrock to reach into Europe.

    And any game company needs a killer ip.

    #8 2 years ago
  9. monkeygourmet


    I don’t mean the stage show, they still have presence along with Nintendo Direct shows.

    #9 2 years ago
  10. monkeygourmet


    They should call their new game ‘Killer IP’ :)

    #10 2 years ago
  11. zinc

    @10, I reckon a mod that turns all the Zombies in ZombiU(?) into existing Mario world character zombies, would go down quite well.

    Turn down the difficulty, make the blood green & inject a healthy dose of tongue in cheek :-)

    #11 2 years ago
  12. Da Man

    quote“Their image is too corporate and big. They aren’t geared towards aesthetics and art and I think that’s a big problem”

    The problem is how most of the mystical japanese videogame customers can’t get used to first person camera, non schizophrenic/mentally disturbed art styles and proper controls..

    #12 2 years ago
  13. Digital Bamboo

    Yes, if only Nintendo had a “Super” IP, a “New Super” IP…nothing comes to mind.

    #13 2 years ago
  14. malethief

    Not sure if Nintendo will come out with a new ip. Last one they did was Pikmin back on the gamecube and that is a pretty niche series. It is a great one at that. I don’t think Microsoft can do much to change their position in Japan for the xbox. I think being the only American console company perhaps the Japanese feel a better sense of pride for mainly buying their own native products.

    I don’t mean to offend anyone it’s just an observation of the culture. Keiji Inafune even said the same thing I was thinking in an interview

    #14 2 years ago

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