Wii U needs a “super IP,” Microsoft needs to “reinvent” itself in Japan, says Cuthbert

Saturday, 11 May 2013 17:54 GMT By Stephany Nunneley

Q-Games’ president, Dylan Cuthbert, believes Nintendo is need of “super IP, a special IP” in order to get more consumers interested in Wii U, and in order for Microsoft to carve out a slot in the Japanese market, it needs to reinvent itself.

Speaking in an interview with Siliconera, Cuthbert said if Nintendo are to “win,” it needs to figure things out more.

“They are going to have to figure out the games,” he said. “They probably need like new super IP, a special IP that makes people really interested. But they always come up with something. They are always very innovative. Even with the DS when it first came out people said that’s not very good and it’s not going to do very well, but it sold hundreds of millions and had lots of innovative titles.

“I think they will find something that will sell a lot. Who would have known Wii Fit would have sold like 15 million units?”

As far as Microsoft was concerned, Cuthbert said in order for the firm’s new console to succeed in Japan, where it’s Xbox 360 failed, it needs to reinvent itself in the eyes of the consumer.

I think they need to reinvent themselves a bit,” he said. “Their image is too corporate and big. They aren’t geared towards aesthetics and art and I think that’s a big problem.

“I think Sony is more in that direction. Nintendo is cute and has their own style, which is fine as well. It’s great for the younger market in Japan. I think that kind of outlook makes a big difference to the games you select and games that you sell.”

Thanks, Nintendo Life.

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