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EA’s Peter Moore promises the firm “can do better, and will do better”

Friday, 5th April 2013 20:18 GMT By Stephany Nunneley

Last year, results from a poll in The Consumerist saw EA deemed the Worst Company in America. Today, the firm’s COO Peter Moore has responded, promising the company is “committed to fixing our mistakes.”

It was a bit interesting to see the firm win the award in 2012 considering in 2001 BP was the clear winner – what with the oil spill in the Gulf of Mexico and all. In 2012, EA even beat out Bank of America, a firm which was one of the largest contributors to the financial crisis.

Moore attributed the firm’s ‘win’ to people mistakenly believing the firm was supporting SOPA and because they didn’t like the Mass Effect 3 ending.

“This year’s contest started in March with EA outpolling a company which organizers contend is conspiring to corner the world market on mid-priced beer, and allegedly waters down its product,” said Moore regarding running against Anheuser-Busch over the Budweiser fiasco. “That debate takes place in bars – our audience lives on the Internet. So no surprise that we drew more votes there.

“Let me cut to the chase: it appears EA is going to “win.” EA is one of those organizations that is defined by both a legacy of success, and a legion of critics. Are we really the “Worst Company in America?” I’ll be the first to admit that we’ve made plenty of mistakes. These include server shut downs too early, games that didn’t meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity.

“We owe gamers better performance than this.”

While Moore believes some of the complaints by “consumers are 100% legitimate,” EA is not perfect and neither are other companies.

“Many continue to claim the Always-On function in SimCity is a DRM scheme. It’s not. People still want to argue about it. We can’t be any clearer – it’s not. Period,” he said. “Some claim there’s no room for Origin as a competitor to Steam. 45 million registered users are proving that wrong.

“Some people think that free-to-play games and micro-transactions are a pox on gaming. Tens of millions more are playing and loving those games.”

Moore said EA has even seen mailing lists telling people to vote for EA just because they are unhappy with the cover athlete chosen for Madden NFL.

“Yes, really… [and] in the past year, we have received thousands of emails and postcards protesting against EA for allowing players to create LGBT characters in our games,” he continued. “This week, we’re seeing posts on conservative web sites urging people to protest our LGBT policy by voting EA the Worst Company in America.

“That last one is particularly telling. If that’s what makes us the worst company, bring it on. Because were not caving on that.”

Moore continued, stating that EA was “committed to fixing our mistakes,” citing the free game offer to Origin players over the SimCity flubs which he said the 900,000 who took the firm up on said offer “were owed.”

“Every day, millions of people across globe play and love our games – literally, hundreds of millions more than will vote in this contest,” he said. “So here’s my response to this poll: We can do better. We will do better. But I am damn proud of this company, the people around the globe who work at EA, the games we create and the people that play them.”

EA is currently moving on to the Consumerist’s “semi-finals”, besting AT&T’s 16.08 % with 83.92% of the vote.

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15 Comments

  1. Hunam

    Seems like he’s putting is stamp on the ground for CEO.

    #1 2 years ago
  2. DSB

    He’s an evil warlock. He thirsts for power.

    It’s very primitive to base your entire opinion of someone on the fact that they look like an evil warlock, but dude looks like an evil warlock.

    #2 2 years ago
  3. GrimRita

    EA will never improve. They are cold cut, and focus nothing more on money. The way they go about things, ensures that they deserve the crown of being the worst company in the US.

    Moore wont change it, I doubt anyone has the balls big enough to dig deep into EA’s foundations and make the changes needed

    #3 2 years ago
  4. IL DUCE

    Unrelated comment to the actual story, but I love how people bash B of A as such a factor in the financial crisis while companies like AIG and Citibank were much larger contributors, and B of A was forced to buy Countrywide to save it since they held the majority of US mortgages which was where most of their involvement even came from. And don’t forget companies like Lehman & Bear Stearns, who don’t even exist anymore because of what they did during it. I think people need to figure out what they’re talking about before speaking on matters such as that, there was a lot more going on then most of these morons would care to elaborate on the subject. B of A simply has a target on their back because of their name. Oh, hipsters…how misinformed you are.

    #4 2 years ago
  5. Gheritt White

    I like Peter Moore. He’s a good guy.

    #5 2 years ago
  6. DSB

    It is a pretty amazing statement. The implications of EA waking up to the fact that their image is shit, let alone caring about it, is mindblowing.

    But then he kinda ruins it by steering onto the “vocal minority” highway.

    I swear, publisher PR is almost as obsessed with flogging dead horses as we (the gamers) are. Yesterday you had to fit “entitlement” into every gamer-hostile speech, today it’s all about “vocal minority”.

    Are they running for office? Do you really need a 30 second soundbite to reach your customers?

    #6 2 years ago
  7. Stephany Nunneley

    @4 Bank of America was only mentioned in the article because it was in the running. No one (esp me) ever said the other financial institutions weren’t accountable as well.

    And @2 – I can totally picture him wearing a purple wizard’s hat with gold stars on it after you said that. :D

    #7 2 years ago
  8. Hirmetrium

    ““Many continue to claim the Always-On function in SimCity is a DRM scheme. It’s not. People still want to argue about it. We can’t be any clearer – it’s not. Period,” he said. “Some claim there’s no room for Origin as a competitor to Steam. 45 million registered users are proving that wrong.”

    It’s not, but you cannot defend that it currently comes across as one. It has been an anchor around SimCity’s neck. One it could of avoided.

    I think that free-to-play games and micro-transactions are great – just not the way that EA implement them. Especially not into full priced games, and especially not when your free-to-play experience might as well not exist its so poor.

    However, EA definitely don’t deserve to win worse company in america. Especially not compared to Budweiser.

    #8 2 years ago
  9. DSB

    @7 I’m leaning more towards one of those vampire robes with the big tall rigid collars around the back. Like a really sinister one.

    Like a warlock that you’d need Spiderman to take down or something.

    #9 2 years ago
  10. OlderGamer

    Also when he claims that Origins has 45 million registered users. I hate shit like that. I am an origins registered “user”. When you register an EA game, you become a stat on his list of 45million “users”.

    I will NEVER use Origin. Ever. Period.

    I did however buy a few EA games over the last gen. From BF to Football. And ended up being said stat on his sheet. I generaly like Mr. Moore. But that little PR spin just pisses me off.

    I couldn’t tell you why it does. But it does.

    #10 2 years ago
  11. DSB

    @10 Me too, and ditto.

    Origin could become a player though. Somehow EA has convinced other publishers to cooperate with them. I never thought I’d see that happen.

    They’re improving the design, and they’re actually lowering their prices, even after making themselves look like the worlds biggest douchebags for coming out against that practice.

    Credit where credit is due I guess. As long as EA are fine with being douchebags though, I’m fine with not being a customer, but they’re not nearly as crippled as they were at launch.

    #11 2 years ago
  12. BrahManDude

    but still fuk ea can’t they just quit with all the bullshit and just publish games

    #12 2 years ago
  13. viralshag

    I honestly believe the majority of votes by disgruntled gamers who have a hard on for disliking EA. Are you seriously telling me that a VIDEO GAME company is worse than the banks, the oil companies, GAMESTOP and gun companies?

    Haha. Crazy. There are actual companies that literally destroy lives through awful economical decisions, and a video game company is worse…

    #13 2 years ago
  14. pbvider

    Maybe they should publish half a response and then dlc all of the remaning.

    #14 2 years ago
  15. brotherhoodofthewolf

    Pretty shallow posturing on display here.

    #15 2 years ago

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