Mon, Mar 04, 2013 | 15:55 GMT

Sony liquidates more assets, drops DeNA shares

GI’s reporting that Sony will sell its share in Japanese online gaming firm DeNA for around $440 million.

Sony will sell its shares in DeNA, a Japanese online gaming firm, for around $440 million.

The company has released a statement confirming the deal, saying it will sell 17.72 million shares of DeNA stock to Nomura securities.

The move will bring much-needed cash into the struggling corporation, adding around ¥40.9 billion ($438 million/£291 million) to Q4 earnings.

Selling the DeNA shares is the third money-boosting bid by Sony recently, with sales of offices in New York and Osaka raising $1.1 billion and $1.2 billion respectively.

19 comments

#1

Razor
04/03/13, 3:51 pm

Next stop: sell their stake in Square Enix :P

#2

Beta
04/03/13, 4:00 pm

Trimming the fat perhaps?

Hope they get back on their feet soon, less competition in the marketplace would be bad regardless of what fanboys think.

#3

Samoan Spider
04/03/13, 4:08 pm

This is good news. A healthy business should come out of all of this in the not too distant future. Never too big to fail, but its not nice to consider that when all it takes is someone level headed at the helm.

Edit: Oddly, its probably Sony Pictures and Sony BMG keeping the dream alive. So long as they don’t pull another Betamax on us, it’ll be alright for them in the long run.

#4

OlderGamer
04/03/13, 4:10 pm

I think it is something Sony had to do, had to go through. I don’t think it fixes things, but at the very least it should help.

#5

DeVitowned
04/03/13, 4:16 pm

One would assume streamlining the business, and building some capital by liquidating assets would make turning around the company a bit more manageable. Hope so. Hate to think of a world without Sony products.

#6

redwood
04/03/13, 4:16 pm

Sony what are you doin’? sony stahp!

#7

Mike W
04/03/13, 4:20 pm

@4

Yea I didn’t realize they had they hands in so many things. It’s going to be interesting how next gen works out for them. The PS4 is either going to save them or break them.

#8

Dragon246
04/03/13, 4:26 pm

I thought GI would tell the full story, but I guess they aren’t very reliable.
Now before anyone draws any conclusion, here is the FULL story-
Around 2 months ago, some bought the remaining stakes in So-net (they already owned 58%)for 765.70m$. Now, So-net owned 11.75% of Dena stock since like 1998. Once they owned it completely, they are now selling the stocks So-net had of Dena for 450m$.

So its rather an investment and then cutting out the non-essential stuff.

Sources-
http://www.reuters.com/article/2012/08/09/us-sony-sonet-unit-idUSBRE87807A20120809
http://sgcafe.com/2013/01/sony-2nd-biggest-shareholder-dena-company-mobage/

They are investing and divesting in stuff continuously, its not all sale,sale,sale. Stuff that wise company do.
@Saed,
You may want to add this stuff. It gives the complete picture.

#9

DSB
04/03/13, 4:26 pm

@7 I think you’re really overestimating how vital the Playstation brand is to them.

It’s part of their public face, but Sony is an incredibly huge corporation, and that’s the biggest problem they have right now.

They are more massive than massive, and there’s no one knob they can turn to steer things right. When it goes wrong, it goes really wrong.

#10

Erthazus
04/03/13, 4:33 pm

Sony fanboys are in full damage control right now.

http://www.sonydefenseforce.com/wp-content/uploads/2007/07/sdf.jpg

#11

theevilaires
04/03/13, 4:45 pm

and thats exactly what they’re doing trimming as much fat off as possible to get ready to launch the PS4. The world economy is bad and gaming industry is on a decline. They’re entering in tough markets with the PS4. They need to consolidate as much as possible and prepare for a harsh holiday competitive sales.

Only a child would take this news as the doom of SONY. Get real and grow up.

#12

tezzer1985
04/03/13, 4:49 pm

Who cares…*picks up controller* I’m a gamer, you guys argue over the most dumbest shit known to man. Go play a dam game

#13

Mike W
04/03/13, 5:09 pm

@8

I don’t think anyone on here is saying that this a bad thing, it’s actually good from a business perspective, but Sony needs a hit product plain and simple, I think PS4 might do the trick.

#14

Dragon246
04/03/13, 5:16 pm

@13
I never said that someone is saying something bad now did I? Its just that the story is very incomplete. Its actually an investment overall, not a sellout .
Then you have trolls (1 of them is here). That wasn’t meant for them.

#15

Mike W
04/03/13, 5:29 pm

@14

I hear you bro and I know who you’re talking about. Just ignore them, that’s what I do. :D

#16

dreamcastnews
04/03/13, 6:14 pm

Funny, if this was Nintendo selling off most would be grabbing their pitchforks…..Puts into perspective that not everything is doom and gloom, eh?

Sony + Nintendo = fine. Move along.

#17

ps3fanboy
04/03/13, 6:27 pm

sony stahp!sony stahp!sony stahp!sony stahp!sony stahp!sony stahp!sony stahp!

#18

redwood
04/03/13, 6:34 pm

guyz IMO it’s good for business , this is the only way Kaz can have more riiiiiiiiiiiidge racers :D … just kidding.. this is a good move to consolidate sony from lumbering leaking ship to a relatively smaller more agile ship..

#19

NeoSquall
05/03/13, 12:32 pm

“with sales of offices in New York and Osaka”

Nope, it’s OsakI, not OsakA.

Osaki is a district in the Shinagawa Ward of Tokyo, where the now former Sony building was located.

Leave a Reply