GAME stores selling Steam wallets in bid to capture PC market

Friday, 30 November 2012 10:25 GMT By Dave Cook

Game stores are to begin selling Steam wallets in-store as part of a charge for the PC market. Does mixing digital currency and physical retail stores make sense? Find out below.

The chain will sell Steam wallet vouchers in £5, £10, £15 and £20 denominations, which are then added to your account using a one-time code. 200 Game stores will feature tablets that display the full Steam catalogue for browsing in store. It follows a similar scheme set up in Gamestop, which has supposedly proven popular.

Game CEO Martyn Gibss said of the move, “This is the latest initiative offering unrivalled value, range and ease of obtaining digital content for our UK gaming community.

“We are delighted to be partnering with Steam as we look to grow our PC gaming communities together. The partnership forms a significant part of our increased offering for any PC gamer which will also include a full digital catalogue available on tablets in store to browse and new ways to pay for digital downloads, making the process easier and more secure than ever.”

What do you make of the move? Are Steam’s payment options convenient enough without the need for physical wallet codes? Let us know below.

Thanks GI.Biz.