Dead or Alive 5 boss dodges sexism query with “the cutest chicks in video games”

Friday, 17th August 2012 03:41 GMT By Brenna Hillier

Dead or Alive 5′s controversial female character designs meet Team Ninja’s goals, according to producer Yosuke Hayashi.

In an interview, PlayStation Universe asked Hayashi what his response would be to criticism of Dead or Alive 5′s female designs as sexist.

The developer replied that Team Ninja’s aim was to make “the cutest chicks in videogames” and that Dead or Alive 5 has nailed it. It’s an answer that totally fails to address the issues raised by the question, of course, but okay.

Hayashi also said that the development team had paid close attention to Dead or Alive’s famous bouncing breasts, even going so far as to say the team was very “hands-on” with that “feature”, which I’m hoping is a mistranslation and not a deliberate blokey blokey bloke joke.

Dead or Alive 5 releases on PlayStation 3 and Xbox 360 in September and if you buy the special edition you’ll score a set of alternate swimsuit costumes for female characters. Hooray.



  1. Ireland Michael

    Wasn’t Dead or Alive 5 supposed to be a move away from the blatant sexism of the previous games and towards a more realistic and respectful design?

    That didn’t last long, apparently.

    Ah, here it is:

    #1 2 years ago
  2. Dark

    100+ comments incoming…

    #2 2 years ago
  3. DarkElfa

    Good. I don’t play games for realism, I play for escapism and fantasy.

    When I play a game, I want the tits to get bigger every minute. They aren’t real women and there isn’t any disrespect to anyone going on.

    So we paint women as items of sexual lust in video games. Big whoop, they’ve been painting men as rapist, women beating killers on Lifetime for just as long.

    #3 2 years ago
  4. Omelette

    hahaha. If that’s a selling “feature”…

    #4 2 years ago
  5. TD_Monstrous69

    Wow, just….wow. Just not even trying at legitimacy anymore, are ya Team Ninja? Oh Japanese devs, why u so sexist?

    #5 2 years ago
  6. OrbitMonkey

    Big deal, Dead or Alive is about as offensive as a issue of Playboy… Less so as I’m pretty sure the internet would melt if anyone actually saw a *gasp* nipple!!

    Though seeing the outrage *girlmode* caused, cutest chicks in gaming will probably get a few knickers in a bunch.

    #6 2 years ago
  7. Telepathic.Geometry

    It really is incredibly sexist, but in fairness to the dev, I think that they are more interested in making money out of their sexist fanbase than being sexist for realsies.

    It’d be cool though if they concentrated on cock physics as well, so the gay dudes and girls could get the fanservice they deserve with the various characters’ over-sized throbbing appendages straining at the seams of their pants.

    #7 2 years ago
  8. pleasant_cabbage

    Hot! ;)

    Until they sort out their, usuallly incredibly dooly, costumes I refuse to have a boner at DOA chicks. 100% REFUSE!*

    *may not be true

    #8 2 years ago
  9. Dragon246

    Funny how these “anti sexism ” flag bearers have nothing to say against porn which is rampant in all forms of media but are against swimsuit girls in games.
    So much for a mature audience.

    #9 2 years ago
  10. Kabby

    The Japanese are perverts. This is new information.

    #10 2 years ago
  11. silkvg247

    I think the DOA females are hilarious myself. I hope it never changes.

    Has anyone seen the film? You should watch it.. it’s awesome because it’s ridiculous. :D

    #11 2 years ago
  12. Deacon

    ^ Holly Valance… euughhh. That movie needs more bewbs.

    Props to Hayashi for not being a complete bitch about this. I hope it was a blokey blokey bloke joke too.
    Too many people are bending over backwards to avoid being at all sexist, and it really is just a part of life. I hate playing uber-muscley fucktard males, but they’re not going anywhere, just as ridiculously busty ‘chicks’ aren’t.

    #12 2 years ago
  13. viralshag

    I really don’t think every game that decides to make characters with big boobs and sexy females needs to be branded as sexist.

    #13 2 years ago
  14. Ireland Michael

    @13 Until the costumes become nonexistent and their breasts practically hit them in the face every time they move.

    I honestly don’t care about the blatant sexism of the series. It’s an unfortunate part of an otherwise great game. But the devs themselves were the ones who said that they were moving past that sort of thing, and the early footage seemed to suggest that this was the case.

    Apparently not.

    #14 2 years ago
  15. viralshag

    @14, What is blatantly sexist about a non-sim fighting game having overly exaggerated fighters?

    If this was a UFC game or FIFA where they simply added big boobs to “normal” fighters/players, I would consider that sexist.

    But this is completely made up fantasy and DOA characters have always been overtly sexy.

    #15 2 years ago
  16. absolutezero

    I for one can’t wait for every single male character in games to look like Scott Shelby from Heavy Rain. Thats when we will have true male equality.

    #16 2 years ago
  17. Da Man

    If it wasn’t for the internet, I would’ve never known a word ‘attracticist’ exists.

    #17 2 years ago
  18. Ireland Michael

    @17 Nobody cares.

    Watching you is like watching a spoilt child screaming for attention. Kicking and screaming about everything until someone is stupid enough notice.

    #18 2 years ago
  19. absolutezero

    Stop seriously replying to him then. Either ignore him and his infantile tantrums or just take the piss back.

    Remember he has the power of 50,000 books behind him. He has the high ground. You cannot win.

    #19 2 years ago
  20. viralshag

    @18, Might not be the best comment as you could be considered the “someone” that is “stupid enough to notice”. :P

    #20 2 years ago
  21. Da Man

    Lol, really? O’Conner, suggest refrain from assuming anything anyone says is aimed at you instead. You’ll live longer, independent person.

    The day people like you decide anything off the internet is the day we’ll have lots of ugly idiotic persons all having fun with each other.

    Yep, totally infantine. I’m not mature enough to be offended by a videogame. Takes lots of books that.

    #21 2 years ago
  22. Ireland Michael

    @20 Sometimes the child just needs a slap across the knees or a flick of the ear. I couldn’t help but laugh at his desperation.

    Not very Zen of me, you’re entirely right. My apologies.

    #22 2 years ago
  23. Da Man

    Needs more ‘ahahaha’s, Ireland EvilArse.

    At stealth edit – Sure it was.. In my opinion you are no George Clooney. And no Einstein either.

    #23 2 years ago
  24. absolutezero

    For someone that took such umbrage at being called infantile you sure are proving my point pretty damn well.

    #24 2 years ago
  25. Da Man

    I was trying to point out the lack of any erm, ‘infantine’ actions on my part…

    Sorry if that went over your mature head. I think a better question would be why people take such offense at the mockery?

    #25 2 years ago
  26. absolutezero

    So you tried to point out the lack of something by going and doing exactly that? Which would have made perfect sense if it did’nt exactly like something you would post anyway.

    I have nothing against light mockery and ribbing, it gets tiring if you have to read the same statements delivered in the same way against the same people everyday.

    We get it now, you can stop. Its alright the nerds will not take over the internet with the blogs or whatever. Its ok put the gun down the crusade need not continue, you have done your part. Rest easy soldier.

    #26 2 years ago
  27. Da Man

    No, I tried to point out how little of a connection between that and my posts actually exist. Unless you read them backwards.

    Allright allright, I’m stopping. Just watch out for O’Conner for me, he gets too high up his rear end without this.

    #27 2 years ago
  28. silkvg247

    What the fook :p

    #28 2 years ago
  29. Ireland Michael

    @27 I’ve been so far up my rear end for the past decade (at least) that my head is pretty much permenantly lodged there at this point. I couldn’t get it out even if I tried.

    I don’t think anyone believes for a second that you’ll stop anything. Please don’t. It’s far too entertaining.

    #29 2 years ago
  30. ManuOtaku

    #27 Da man, a sincere advise, is that sometimes i dont understand what you are trying to say, or what are your true intentions with a comment, i think you play to much with words, willingly or not, and much to a point that one really needs to look your comments twice or even more in order to understand your point, it doesnt matter how much brilliant you are, if you dont get your message and point easily understood, that is a lost talent, remember for much of us English is not our first language, and that word play, much of the time pass over our heads, i really want to understand your points too, so my advice be straight (in your comments of course), and easily understood.

    #30 2 years ago
  31. viralshag

    Back on topic, you didn’t answer my question in #15 ;)

    #31 2 years ago
  32. Da Man

    Not at all, Sir Lolconnerslot gets on his high horse, sticks his independent head up his drunken arse and starts all the srs criticsm from countless attacks at kids in jrpg threads to copy pasting the same article about Hideo Kojima and blaming the industry of being full of testosterone fuelled kids with power fantasies who prevent him from playing CoD properly (like a ‘social experience’ that is).

    It’s esp convincing how they say they aren’t into one type of a toy hence them being t-bagged with their 0.5 k/d and then it turns out it’s the same for all the other types of toys.

    Thank you for proving each and every of my points though. Please do keep telling me how you don’t care, then how you’re entertained and finally asking for me to be banned. You sure do come across as a healthy individual who will live a long and peaceful life.

    #32 2 years ago
  33. ManuOtaku

    On the topic at hand, i think this is a sexist series, because they had a targeted audience for this game, of course is a fighter, but when you put certain characteristics like nice natural attributes for both man an women, to cater to that specific target, why is bad saying that is sexiest?, if that is the main intention from the creators, for me is not bad and i dont mind it, but is amusing that this is a topic or a matter of discussion, when you use something for delivering into an specific audencie, it should be call that way because that is the main intention.

    #33 2 years ago
  34. Ireland Michael

    @31 You really need me me to explain what’s more sexist about Dead or Alive 5, comparatively speaking, than the other mainstream fighters in the genres?

    …really? Come on, you’re a smart guy.

    Like I said, I’m a fan of the games. My problem isn’t with the sexism, its the fact the fact that the developers were talking about stepping back from the raging plastic doll fan service, but seem to have gone back on that intent. Why did they bother stating it in the first place?

    @34 “You sure do come across as a healthy individual who will live a long and peaceful life.”

    Thank you. <3

    #34 2 years ago
  35. Da Man

    You’re welcome, man. Tell someone to turn the light upstairs too.


    #35 2 years ago
  36. viralshag

    @36, I get what you’re saying about them doing a U-turn if that is what they originally decided.

    I just don’t really see what’s sexist about the game. It’s always been know as a fighting game with overly voluptuous women. I don’t really see what’s sexist about showing big boobed women fighting.

    It’s not exactly degrading to women, they’re not being portrayed as weak or anything like that. They’re simply fighters with big boobs. Like Orbit said, this is no more offensive than an issue of Playboy.

    #36 2 years ago
  37. DarkElfa

    Why do people keep on trying to find things to be offended about?

    Have we become so embittered and numb that we’ve taken to over-analyzing the inherent sexism in something that’s is built to be inherently sexist?!

    #37 2 years ago
  38. Ireland Michael

    @39 Not liking =//= offended.

    #38 2 years ago
  39. DSB

    @39 They’re bored.

    #39 2 years ago
  40. OrbitMonkey

    ^ if their bored they need to stare at some boobies… Notice how inoffensive the term boobies is? It cheers me right up…

    Boobies, boobies, boobies :-)

    #40 2 years ago
  41. viralshag


    #41 2 years ago
  42. sh4dow

    I think it’s funny that people complain a lot when something contains attractive women. Yet… who is the only character in the series who is even topless? I’ll give you a hint: he’s even in the screenshot for this article…

    If you’re gonna go down that road, then please argue for both female AND male characters to be chubby and covered up. Nothing questionable at all about that of course…
    And besides breasts being sexist, we also know that showing athletic people in media provides an unhealthy body image. Roseanne Barr 30 years ago in a burqa – I assume THAT would be healthy and the epitome of equality?

    But… despite all that, I still find the female characters in DoA too extreme and I think that Hayashi didn’t dodge the question but answer it in a very unfortunate way…

    #42 2 years ago
  43. LionCub

    It’s sad that the comments on here betray the privilege of some heterosexual males in their thinking. This game isn’t sexist because women are portrayed as athletic or muscular, nor even that it goes by the Western (narrow-minded) preference that bigger breasts are better. What’s sexist is the portrayal of the female characters, if they aren’t overtly sexual in personality, they have poses which are not so subtlety sexual in nature; the definite focus on heaving, bouncing, undulating breasts is sexist, and showcases that these characters were developed not as equal persons as the male characters but objects. The DLC that have the female characters in “bunny” bikinis further suggests that this game is for stunted man-children, rather than a game welcoming a diverse audience. This sexism only fuels the stereotype that gamers are basement-dwellers who need an artificial stimulus for their socially undeveloped lives. The game is a fun fighter, but if it were truly an equal campy, sexy fighting game, then have the men have costume choices of fetish gear as well, chest harnesses, for example, and zippered thongs. Design them with full, pouty lips, and when they lose, their heads are thrown back, heavy sighs, maybe a moan, with sweat glistening as it pours down their face, their heaving chest. Have the male characters have erect nipples, have them in ripped jeans that have holes in their back pocket for some @$$ to be shown. Have at least one male character who struts into the bar, flex his muscles, showcase his @$$ or even a bulge as he talks, and then you’d maybe start having equality. To put it more simply, having a character depicted in an idealized way is not equal to an objectified way. In addition, If you are comfortable with your sexuality but you still aren’t keen on a male character depicted in such a sexualized way to tell a good story or be a cool character, then try to imagine women who are constantly fighting to be treated as equal human beings as men – it’s the 21st Century yet women are still being paid less in some jobs than the men employed; where they are still told that they are less deserving of respect than men, are even “honour” killed when they stand up for themselves in some places – then try to imagine being a gamer who is female, and they want to play a good fighter with good characters but they have to see this unnecessary treatment of female characters in this game! Of comments such as some that appear from fellow gamers who belittle their concern, their opinion, their feelings. It doesn’t matter if a female gamer playing this game was gay – it’s not about a character being sexy, it’s about being depicted as a sexual object first and foremost, designed specifically in a way to try to promote arousal for some heterosexual males, instead of simply designing a great character who can kick @$$ and have some depth. Again, some female gamers, not to mention some male players, could probably be more forgiving of the “other” nature of DOA if all characters had sex “tattooed” on their forehead, but especially after the Dev’s acknowledged the content and mentioned that aspect would be played down, vocal disappointment and being upset is only natural. If you can’t understand that, then at least try to acknowledge that this game causes frustration, hurt, and indignation to some, when it doesn’t have to, and try to acknowledge that fellow gamers feel disrespected, and in a community that should be inclusive and diverse, which still suffers disrespect by stereotyping and small-mindedness from “outsiders,” then all members should be more considerate of their fellow gamer, no matter the gender.

    #43 2 years ago
  44. Ireland Michael

    @43 Male sexuality and female sexuality are entirely different things. The men are just as oversexualised in this series as they women are.

    #44 2 years ago
  45. TheDarkWeapon

    I got the game I wanted…. I have 0 complains.

    #45 2 years ago

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