Sony: PS3 aiming at the family this Christmas

Tuesday, 24th July 2012 10:27 GMT By Patrick Garratt

Sony Worldwide Studios boss Shuhei Yoshida has said PS3′s aim this Christmas is to keep it in the family.

Yoshida said, speaking in the latest Game Informer (via Gaming Everything and CVG): “We’d love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that’s a natural time to aim at.

“Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it’s really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties’ big core games.”

Both The Last of Us and Beyond are slated to release in 2013.



  1. kingofscotland

    Has always been the way with Sony as they start to enter new hardware cycle to change the focus from core to family and bring out a new cheaper form factor.

    This is shapin up nicely for the ‘family’ market.

    New cheaper form factor – check (almost)
    F1 Karting – Check
    LBP Karting – Check
    All Stars – Check
    Wonderbook – Check

    The tide has begun the change………

    #1 2 years ago
  2. Da Man

    Second page..

    #2 2 years ago
  3. Cobra951

    Good luck with that, Sony. See you next year.

    #3 2 years ago
  4. TD_Monstrous69

    For the lineup of “family friendly” titles they’ve got coming this fall, not half bad (even if it’s lacking in the 1st party mature core experience). A new Ratchet & Clank (Full Frontal Assault), LBP Karting, and a new Sly Cooper to name some. Now if they announce the rumored new 16 GB flash memory PS3 to release sometime around the holidays, and it’s priced at $99 bucks, as rumored, then they just potentially made a great sale to cash-strapped families looking to try and find a deal on a game console.

    #4 2 years ago

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