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Limbo PS3 exclusivity deal unraveled over Sony wanting rights

Monday, 16th July 2012 16:14 GMT By Patrick Garratt

A potential PS3 exclusivity deal for Limbo, which would have kept the creepy platformer from Xbox 360 and PC, fell apart because Sony wanted Playdead to give up its IP rights, Edge is reporting.

Sony Computer Entertainment executive producer Pete Smith dropped the news at UK conference Develop last week.

He said Sony was in talks with Danish studio Playdead about releasing the game exclusively on PSN, but that talks broke down as Sony insisted on retaining IP rights. Playdead refused.

“I maybe shouldn’t say this, but we had issues when we were trying to sign Limbo because of the IP,” Smith said.

He added: “There are obvious benefits to keeping [your IP], but also to giving it up: you’re way more likely to get the deal. Remember: 100 percent of nothing is nothing. A publisher is much more likely to commit to marketing and merchandising if they own the IP.

“Sometimes all we want is protection so [devs] don’t make a game, finish it then go to one of our rivals. We look at IP on a case by case basis. With a bit of common sense, you can find common ground.”

Limbo released exclusively on XBLA in 2010, and was followed later by PSN and PC releases. It had sold more than 1 million units by the end of 2011.

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9 Comments

  1. Strawb

    “There are obvious benefits to keeping [your IP], but also to giving it up: you’re way more likely to get the deal. Remember: 100 percent of nothing is nothing. A publisher is much more likely to commit to marketing and merchandising if they own the IP.”
    Dear lord, that’s a moronic statement. It’s already been released on XBLA, PC AND PSN! Why would they give up the IP when it’s clear they have no issues getting it published without doing that?

    If a game is good/interesting, the marketing will usually sort itself out. They don’t need Sony to screw them over to get proper marketing.

    I’m glad Playdead refused.

    #1 2 years ago
  2. Dragon246

    Sony always (or mostly) does this with exclusives. Thats why they are sitting on a ton of dormant franchises. But what good does it do if you dont make games using those ips?

    #2 2 years ago
  3. DrDamn

    @1
    Erm. This was talk before it was released – they don’t want the IP now.

    #3 2 years ago
  4. Razor

    Good on PlayDead… it deserved as many people playing it as possible.

    #4 2 years ago
  5. Strawb

    @3: Ah, it makes more sense, then.

    Still glad Playdead said no, though.

    #5 2 years ago
  6. Da Man

    Not surprised they tried, this one would fit perfectly into their pseudo interactive tech demos library of shovelware.

    #6 2 years ago
  7. Henry

    This explains why XBLA exclusives are usually just timed, while PSN’s are usually permanent.

    >>”Sometimes all we want is protection so [devs] don’t make a game, finish it then go to one of our rivals.”
    Wow, this sounds more like a threat to me……..

    #7 2 years ago
  8. Meta_Dragon

    Wow Sony. I thought you had more respect then that. You are sounding like Microsoft; giving money to Rockstar to get DLC to Xbox first. Come on, use common sense.

    #8 2 years ago
  9. Clupula

    @8 – only a fool chooses not to use the methods of his enemy. He who plays the dirtiest usually wins.

    #9 2 years ago

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