Pachter: No “readily apparent buyers” for Activision Blizzard

Tuesday, 3rd July 2012 04:43 GMT By Brenna Hillier

Industry analyst Michael Pachter said it’s unlikely Vivendi will sell off Activision Blizzard, because nobody can afford it.

“While a sale of Activision Blizzard is likely the preferred route for Vivendi, we assign a low probability to this outcome, as, in our view, there are not any readily apparent buyers,” the Wedbush Morgan analyst said in a note to investors, as reported by GamesIndustry.

Pachter said Activision Blizzard is too big for another US publisher to purchase, international publishers are unlikely to be interested, and US media groups are wary of gaming’s “spotty track record”.

“We believe a spin-off of Activision Blizzard is a far more likely outcome,” Pachter added.

The analyst firm still backs Activision Blizzard stock strongly.



  1. JimFear-666

    a spin off of acti-blizz? What he mean?

    #1 3 years ago
  2. TMRNetShark

    *Meanwhile at EA*

    Quick! We need to make 6 billion dollars to buy ActiBlizz! Then we will rule the world and make Blizzard make console games! XD

    I believe Microsoft has much to gain from shelling out the 6 billion dollars… for starters… they can make Call of Duty an Xbox exclusive.

    #2 3 years ago
  3. Ireland Michael

    @2 I as just going to say that.

    Microsoft could easily afford this. And with a 60% share in the company, that would essentially have full reign to do whatever the fuck they wanted.

    On a different note… good lord, Vivendi is such a goddamn relic. Their draconian business practices and complete inability to move with the times is going to kill them sooner rather than later, if something doesn’t change sooner rather than later. This mess is entirely their own fault.

    #3 3 years ago
  4. silkvg247

    I’m confused.. why are they selling Blizzard? Aren’t blizz their main money makers with wow and sc2 and d3?

    #4 3 years ago
  5. Ireland Michael

    @4 Yes, but their debt is so staggering they have no way to pay it off.

    Short term gain vs. long term profit. It’s a pedesteianly American business approach,

    #5 3 years ago
  6. silkvg247

    I’m still confused, clearly I’m not a business person but if at one point they had 10 *million* active subs, then err.. that’s a lot of money. More than I can count. More than the running costs of wow and staffing costs of blizz, times a million if not more.

    Unless they’re throwing 500 dollar bills out of their windows or into bonfires I don’t see how they can be in such debt.

    #6 3 years ago
  7. Meta_Dragon


    I can see why. It’s about time it happened to Blizzard. They haven’t been the same since that merger with Activsion. I don’t blame any company for not jumping at the change to purchase this mess.

    #7 3 years ago
  8. rrw

    Vivendi is the most confusing conglomerate. can some one explaine brieflly who they are?

    #8 3 years ago
  9. Meta_Dragon


    Basically Vivendi is a multinational mass media and telecommunication company. The company has activities in music, television and film, publishing, telecommunications, the Internet, and video games.

    #9 3 years ago
  10. roadkill

    Wait! so all their departments are losing money except their video games department. So they want to sell it!? I’m confused!

    And if you’re going to tell me that not all of their departments are losing money then explain to me how can they have such staggering losses when their video games department can generate such incredible profit.

    #10 3 years ago
  11. KrazyKraut

    Microsoft is not able to afford this: they have to write of 6,2 Billion USD!–finance.html

    #11 3 years ago
  12. TheBlackHole


    Microsoft’s operating profit in 2011 was $23 billion on revenue of almost $70 billion.

    They can afford it.

    #12 3 years ago
  13. DrDamn

    Would be an interesting purchase for MS, but think they’d need all of it wouldn’t they? Activision is a huge multi-platform publisher. Buying 60% and then devaluing the company by going single platform for the benefit of your own company would surely be a bit of a no-no?

    #13 3 years ago
  14. TheBlackHole


    Indeed. Would be funny though, seeing as Bungie wanted out of MS, went to Acti, only for MS to buy them again :)

    #14 3 years ago

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