EA considering adding Battlefield Premium-style service to more properties

By Stephany Nunneley, Friday, 29 June 2012 16:58 GMT

EA Labels boss Frank Gibeau has said Battlefield Premium is just the start when it comes to bringing premium services to other IPs.

Speaking with GI International, Gibeau said the launch of Premium wasn’t in response to Activision’s Call of Duty: Elite, as the firm has launched subscription services through other titles as well – most notably it’s EA Sports subscription.

“We had EA Sports subscription before Elite came out, so adding that component to the design is not a reaction,” he said. “It’s something we’d always been considering and we had been looking at. We didn’t have it ready for launch and it took us some time to get it prepped. Having said that, they [Activision] did something really innovative and if your competitor does something innovative and you think it applies to what you can do, then there’s no harm in doing that.

“This is an industry where people have a lot of oneupsmanship and if somebody innovates, you match it or you exceed it.”

Gibeau said EA’s Premium service is superior to Elite, and the firm is researching other properties where the service may be a good fit.

“We actually think our Premium service exceeds what Elite does – from a value standpoint, from a content standpoint, and longer term we think that we can bring more properties into that offering and that’ll be great for the business,” he said.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments

Headlines

Battlefield Premium

  • Westie doesn't seem too impressed with latest Battlefield Premium drop

    The latest exclusive feature to be handed out by DICE to Battlefield Premium users was parachute camo for Battlefield 4. What did Westie think about the gift? Well, find out below.

  • Battlefield Premium February update adds gold dogtags

    Battlefield Premium members should be in receipt of some very snazzy new dogtags, the latest content update from DICE to its most faithful fans. The dogtags are visible in all their glory on the Battlefield blog. During its recent financial report, EA said Battlefield Premium subscriptions have reached a total of 2.9 million and that […]

Frank Gibeau