Hog-tied: Sega closes offices in France, Germany, Spain

Thursday, 28th June 2012 14:30 GMT By Patrick Garratt

Sega said today it will shut its offices in France, Germany, Spain, Australia and Benelux as it continues along a road of painful restructuring.

Sega Europe today confirmed that as a result of the recent restructure it will be “shifting business to focus on developing new and existing digital content as well as driving key IP for packaged goods. SEGA has therefore realigned its business strategy and will be closing their offices in France, Germany, Spain, Australia and Benelux.”

Koch Media will now distribute Sega products in Germany, Switzerland, Austria, France and Spain.

Level03 Distribution and 5 Star Games take on Sega distribution in Benelux and Australia respectively, as of July 1.

All other territories will continue to be run through the same channels as before, and along with Koch, Level03 and 5 Star, will be managed through the SEGA Europe Headquarters based in London.

“SEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise”, said Jurgen Post, COO of SEGA Europe. “The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.”

SEGA will continue the sales, marketing and distribution of London 2012 – The Official Video Game of the Olympic Games which will be launched on the June 28 in Australia and the June 29 across Europe for PC, 360 and PS3.



  1. DeyDoDoughDontDeyDough

    But wait, Sega makes that excellent… erm… Sega are the ones bringing us… erm… Sega are…

    What is it they do again that’s relevant?

    #1 3 years ago
  2. Gurdil

    Don’t you mean Austria? o_O

    #2 3 years ago
  3. Ireland Michael

    @1 Nothing right now. They can’t bloody afford to.

    #3 3 years ago
  4. Superfrog

    “Hey Mr Employee, we’re entering a new and exciting phase! Oh, and you’re fired.”

    #4 3 years ago
  5. dreamcastnews

    To be honest – this is what happens when a company think they have greater assets than they actually have, Sonic has been terrible since the Sega hardware days and all their film licence shit can burn in landfill.

    Sega should offer themselves to Apple, Microsoft or Nintendo purely to keep their franchises a little more focussed and exclusive (Sony wouldn’t really need them to be honest)

    #5 3 years ago

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