“Ultimately, microtransactions will be in every game,” in 5-10 years says Peter Moore

Wednesday, 20th June 2012 18:51 GMT By Stephany Nunneley

EA COO Peter Moore expects within the next 5-10, microtransactions will be “in every game,” with access to the game free andpublishers monetizing the add-ons.

Speaking with Kotaku, Moore said: “I think, ultimately, those microtransactions will be in every game, but the game itself or the access to the game will be free.

“I think there’s an inevitability that happens five years from now, 10 years from now, that, let’s call it the client, to use the term, [is free]. It is no different than…it’s free to me to walk into The Gap in my local shopping mall. They don’t charge me to walk in there. I can walk into The Gap, enjoy the music, look at the jeans and what have you, but if I want to buy something I have to pay for it.”

Moore said larger games won’t skip out on the $60 price point though, but the free with monetization option will bring “billions of people” into the fray.

“It may well be that there will be games that survive and they are the $60 games, but I believe that the real growth is bringing billions of people into the industry and calling them gamers,” he said. “Hardcore gamers won’t like to hear this. They like to circle the wagons around what they believe is something they feel they have helped build–and rightly so.

“But we have seen, whether it was with the Wii getting mom off the couch to do Wii Sports or whether it was, more recently EA Sports Active, where we get females who love to work out, all the things that social gaming did–Rock Band did it, Guitar Hero did it–all of the things that elevated it from being a dark art of teenage boys usually sequestered in the bedroom–that it was testosterone-filled content that everybody railed against–to where everybody is a gamer…if you can move your index finger and swipe it this way, you’re a gamer.

“And that has got to be the way it goes.”



  1. DSB

    Sounds like what the suits were saying when ingame advertising was all the rage.

    The gamers might have something to say about that.

    But just to be a jaded old man, I’m not so sure they will. Publishers already got away with DLC (selling less for more) and Online Passes (selling nothing for something). And gamers rage on their behalf whenever a game gets less than an 8/10 on Metacritic.

    It’s the publishers market, not the gamers at the moment. Why wouldn’t they get away with turning games into virtual storefronts full of [FRIENDLY AMAZING DEALS]?

    #1 3 years ago
  2. Ireland Michael

    Translation: “Ultimately, microtransactions will be in every EA game.”

    They’ve already started testing the water in Mass Effect 3′s multiplayer.

    #2 3 years ago
  3. AHA-Lambda

    I’d say they already are in every game =/

    #3 3 years ago
  4. stealth

    hes insane

    it only works for multiplayer or casual games

    like he was called out on

    a game like mass effect it wont work

    any game with a story and it wont work

    #4 3 years ago
  5. Anders

    @4: Mass Effect 3 had multiplayer, and it had microtransactions.

    Also, in 5-10 years, most games probably will have multiplayer as well.

    #5 3 years ago
  6. JB

    “Gamers” get what they deserve, bless em.

    #6 3 years ago
  7. TMRNetShark

    There might be some truth in what he says about consoles dying and mobile phones becoming the main gaming market. Quiet honestly, it isn’t that bad to play a bunch of 99 cent games on a phone…

    As for the microtransactions… that’s what keeps games like Team Fortress 2 afloat. :P

    #7 3 years ago
  8. Lord Gremlin

    He’s wrong simply because in this situation some smaller devs/publisher will advertise and sell their games as ones without microtransactions.

    #8 3 years ago
  9. absolutezero

    Come that time and there will be a publisher/developer not putting microtransactions into their games and then making a big fuss about it and lo, the people will support them.

    #9 3 years ago

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