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EA executives keen on Xbox SmartGlass

Wednesday, 20th June 2012 01:30 GMT By Brenna Hillier

Mega-publisher EA is pretty excited about the “very important” Xbox SmartGlass, a “killer initiative.

EA Labels boss Frank Gibeau told GamesIndustry that the publisher loves SmartGlass.

“I think it’s a killer initiative. I really like it a lot. It ties into what we’re trying to do as a company,” he said.

” What we’re trying to do as a developer of games is – we’re looking at multi-screen environments as being really key in what’s happening in gaming. You play games on your mobile. You play games on your PC. You play games on your console. So giving people more access points through multiple screens is a great thing.”

EA Sports head Andrew Wilson was also pretty chuffed by Microsoft’s new tech.

“I think it’s very important for a couple of reasons. SmartGlass will bring in a whole new audience to gaming, but with respect to SmartGlass integration with a console experience it is changing the way people interact with consoles,” he said.

“If you look at Madden or FIFA this year, they have a series of multi-screen applications that allow you to manage your connected career or manage your FIFA Ultimate team while you’re in front of the screen or while you’re away from the screen. What that’s enabling is people to engage in a world that’s very, very important to them that they’re very passionate about even while they’re away from their 60-inch television.”

SmartGlass was shown to the public at E3 2012, allowing players to control various Xbox 360 functions through their smartphones and tablets, as well as push certain content from the console to the mobile device as a second screen.

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6 Comments

  1. Elia

    You know… SEGA introduced its motion control for Genesis, the Activator (although was a crap model) in 1991 or 1992… SEGA introduced the SEGA VR, its own “Virtual Reality” glasses for Genesis in a CES, also in 1991 or 1992… SEGA had the first online console game with the Saturn in 1995, SEGA had the first multi-screen games with the Dreamcast and the VMU in 1999.. just saying 1) where’s the innovation on Nintendo, Sony and Microsoft? SEGA already did all this stuff a long time ago with a very rustic tech and 2) how come SEGA ended up leaving the hardware business… what a shame…

    #1 3 years ago
  2. NightCrawler1970

    @1, with all due respect that SEGA invent VR’s helmets but the time was wrong, nobody want’s play a game with a huge helmet on, heavy, start sweating, and the Graphics was bad too..

    now this might come out
    http://news.virtual-worlds-online.com/

    Microsoft see this link
    http://bnbgaming.com/2012/06/04/xbox-smartglass-a-smart-move/

    Sony see this link
    http://www.slashgear.com/regal-picks-sony-entertainment-access-glasses-to-let-the-impaired-hear-and-see-19223704/

    Now it’s the time that gamers will wear smart glasses it’s light, can do more than the old VR helmets in the 90′s

    #2 3 years ago
  3. G1GAHURTZ

    SEGA also came out with stuff liike the 32X, the MegaCD and the Saturn, which were all flops.

    It’s probably where a whole lot of their money went.

    EDIT:

    What a monster!: http://upload.wikimedia.org/wikipedia/commons/a/a7/Sega-Genesis-Model-2-Monster-Bare.jpg

    #3 3 years ago
  4. Elia

    @2 and @3, just saying that SEGA was the REAL inovators in this business… made a lot of mistakes, of course, but they always tried to be ahead of everyone.

    and @3, it looks even worst when the 32x is attached with the model 1 Genesis and the model 1 Sega CD…

    #4 3 years ago
  5. NightCrawler1970

    @Im sorry the real first inovators was ATARI 2600
    http://gamersaddiction.weebly.com/atari-2600.html
    released in 1978, way before SEGA came here another one, way before the gameboy came..

    Atari lynx was in color when gameboy was in yellow and black(first edition) http://www.scottdecker.com/video_games/atari_lynx.html,
    afterall Nitendo crushed Atari, because the gameboy was allot smaller than lynx…

    and yes Atari was way before PSP…

    And the last Atari game console was the Atari Jaguar
    http://metalmisfit.wordpress.com/2008/12/03/history-of-the-video-game-console-atari-jaguar/
    Than it went downhills with Atari only Atari XL & ST was on the market, and drop the jaguar console, because Sony PS1 and Nitendo runs the market…

    #5 3 years ago
  6. NightCrawler1970

    @Im sorry the real first inovators was ATARI 2600
    http://gamersaddiction.weebly.com/atari-2600.html
    released in 1978, way before SEGA came here another one, way before the gameboy came..

    Atari lynx was in color when gameboy was in yellow and black(first edition) http://www.scottdecker.com/video_games/atari_lynx.html,
    afterall Nitendo crushed Atari, because the gameboy was allot smaller than lynx…

    and yes Atari was way before PSP…

    And the last Atari game console was the Atari Jaguar
    http://metalmisfit.wordpress.com/2008/12/03/history-of-the-video-game-console-atari-jaguar/
    Than it went downhills with Atari only Atari XL & ST was on the market, and drop the jaguar console, because Sony PS1 and Nitendo runs the market…

    btw Atari 2600 was my first game console when i was young and wild LMAO!!!, i know the graphics sucks like combat games, but enjoyed to play mr Pac-man & Ms Pac Man, Centipede, tennis, Asteroids, Air-Sea Battle,Combat, E.T., Dig Dug, Joust, Moon Patrol, Star Raiders, Enduro, Frogger, Ghostbusters, Pitfal

    #6 3 years ago

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