Miyamoto – Nintendo’s focus is on “bringing fun to the world”

Tuesday, 19 June 2012 20:42 GMT By Stephany Nunneley

Nintendo’s Shigeru Miyamoto has said Nintendo is more concerned with “bringing fun to the world,” rather than “focusing on competition,” whether in development or when presenting his firm’s offerings at a venue like E3.

Speaking with IGN, Miyamoto said Nintendo’s focus on fun has proved to be a success in the past, especially when the competition moves in the “same direction,” Nintendo moves.

“In the past when we’ve introduced stuff like motion control or touch screen control with the Nintendo DS, it typically would take a few years for other companies bring them into their own offerings,” he said. “The fact that one year out when we first introduced the concept of Wii U, we’re already seeing other companies trying to move in that same direction, suggests there’s a tremendous amount of possibility in what we’ve shown so far.

“We have a long history of creating these kinds of experiences. Even going back as far as our early experiments long ago between the portable gaming machines and the home console. The challenges we experienced at that time – not everyone had that complete ecosystem and hardware environment, so we couldn’t have those experiences be made available to our entire user base.

“[Where as Wii U] has the definitive advantage (because) it’s coupled with our experience with creating unique gameplay for this very specific type of ecosystem.”

When it comes to ‘who did better at E3′ between The Big Three, Miyamoto stressed that he doesn’t see it as a competition like many of Nintendo’s competitors do.

“It’s something that’s tough for me to objectively look at, and I think to me, what’s most important, is that I don’t betray the trust that people have in me. At a show like this, it’s my job to show we’re all having fun, ” he said. “People come to E3 and they want to talk about competition and who won the show, and all these companies combating one another.

“But what we’re meant to be doing is bringing fun to the world. So rather than focusing on competition, I feel it’s my job to go up on stage and show how I can bring fun to the world by having fun myself.”