Syndicate’s retail failure hasn’t soured EA on reboots, says Gibeau

Wednesday, 13th June 2012 18:49 GMT By Stephany Nunneley

EA Labels boss Frank Gibeau doesn’t feel the Syndicate re-boot paid off for EA despite a decent critical reception.

Speaking with CVG, Gibeau said just because the game failed to sell as well as the firm had hoped, doesn’t mean EA’s soured on remaking other franchises.

“Syndicate was something that we took a risk on. It didn’t pay off – it didn’t work,” he said. “But in general it doesn’t change my appetite for wanting to go look in the library and see what we have and maybe bring back some IPs for the next-generation. That’s the nature of the business; some stuff works, some stuff doesn’t.

“I think SSX was a very successful launch for us and there was some online innovation there that really showed why it made sense to bring that back. It’s done well and you’ll probably see more in the future.”



  1. ToxicCrusader

    Perhaps the one lesson they should take from Syndicate is that you should never reboot a game into a genre that is different than that of the thing you are rebooting.

    #1 3 years ago
  2. YoungZer0

    @1: That was not the reason the game failed. It just wasn’t a very good game.

    #2 3 years ago
  3. Edo

    Jeez…these EA assholes never give up,do they….

    #3 3 years ago
  4. unacomn

    They took a risk on Syndicate? It was a game designed by a committee of executives and marketing people to be a mish-mash of stuff they thought would sell. That wasn’t a risk, that was stupidity. The only people that took a risk were the ones crazy enough to put the damned thing together.

    #4 3 years ago
  5. DSB

    @4 I think you’re right.

    The real irony is that people can make perfectly good new IPs without having to violate old ones.

    I think the effect of slapping an old name on a new game is vastly overrated within the industry, and I think they’d be much better off letting people recieve a new IP, as a new IP.

    At the moment they’re making entirely different games and just slapping a sticker on it with the name of an old one. Who are they fooling?

    #5 3 years ago
  6. fearmonkey

    @1 – This!!

    EA should remake Crusader, Wing Commander, Ultima, System Shock, etc….

    A modern reboot of Crusader:No remorse/regret that kept it’s gameplay style (isometric) would be great. Crusader would have made a better choice for a reboot than Syndicate, it would have fit the FPS format better. Starbreeze should have made a new system shock, that would have been the best choice, as its already an FPS.

    Activision needs to reboot the Heretic series, a next gen fast action fantasy shooter would do well.

    #6 3 years ago
  7. AHA-Lambda

    Yeah, Syndicate was a bad idea all around. EA should hang their heads in shame for making it a FPS. I think XCOM has proven that their is a demand for games like the original syndicate.

    The same goes to Starbreeze though. The game could have still been good on it’s own merits but it wasn’t. It was a hopelessly mediocre piece of drivel.

    #7 3 years ago
  8. Fin

    It didn’t fail because it OMG ITS NOT SYNDICATE, it failed because it wasn’t a very good game.

    #8 3 years ago
  9. splashofartstudios

    @6- EA’s the reason why the Ultima series went to shit. Their last 2 games totally betrayed the whole series…. Pretty much like what they are doing to gamers now-a-days.

    Personally I want EA as far away from games as possible… and Activision and Ubisoft for that matter as well.

    #9 3 years ago
  10. DSB

    @8 You might as well make the opposite argument.

    If success depends on whether the game is actually good or not, what the hell do you need the old name for?

    #10 3 years ago

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