Mehdi: New IPs prove Xbox 360′s vitality

Thursday, 7th June 2012 23:36 GMT By Brenna Hillier

Microsoft’s chief marketing officer Yusuf Mehdi believes Microsoft’s focus on new IP proves the Xbox 360 has plenty of life in it yet.

Speaking to VentureBeat, Mehdi said Microsoft wasn’t impressed by Sony’s new IPs.

“I think they showed two new IPs. I think we showed at least three or four. We showed LocoCycle, Wrecketeer, Ascend, Matter. All world premiere first-time exclusives,” Mehdi insisted.

“I do feel like with the four IPs that we showed, the ones we talked about, LocoCycle, Ascend, I think those are all things that people are probably surprised about. Wow, seven years into the cycle and you’re shipping four new IPs, what’s that say? Well, it says that the 360 continues to be a good platform.”

Mehdi said he expects the Xbox 360 to be on the market “for many more years to come” with “continued improvements and updates and enhancements” because “it continues to be a very robust platform to do gaming and entertainment”.

“We’re able to continually drop lower prices through things like what we’re doing now with our lower price testing. And we’re seeing volumes grow,” he said, reiterating that Xbox 360 has increased in sales in its fifth, sixth and seventh years of life, a break from the tradition of fourth year drop offs.

“We showed, on stage, four first-party exclusive premieres of IP. I think that’s a good statement that, yeah, there’s a lot of activity there,” he said.

The marketing boss was quick to point out the Xbox 360′s advantages over rival platforms, too.

“We’ll be the only platform that has the best first-party shooters this holiday. The only platform. Because we’ll have Halo 4 and Battlefield and we’ll have Call of Duty with exclusive 30-day download. Those are the three hottest, number one shooter games, they’ll do more volume than any other effort,” he said.

“That’s only Xbox 360. And then Gears of War as well. I could kinda go down a few like that. I think anyone who’s a core gamer knows that this is a great place to play games. And then we also have the Xbox Live Gold multiplayer. If you like multiplayer, which a lot of people do, it’s still the place where people go to play multiplayer.”



  1. JimFear-666

    baaaaaaaaaaaaaaaaaaaaaaaaaaaaaaahahahahahahahaha what they showed was xbl games. Sony showed true retail games. The truth is ms really failed with the E3 conference, they had nothing to show and now they are in damage control.
    Sad and pathetic to see.

    I still wonder… Is there anyone here who believe this kind of p.r bullshit?

    #1 3 years ago
  2. Cozzy

    But these new IPs aren’t big AAA exclusives. There’s a big difference between a game like Beyond or the Last of Us and a game like Wrecketeer. I wouldn’t say that any of those 4 games mentioned really show that the 360 has vitality.

    However the sheer beauty of Halo 4′s graphics show that the Xbox still has some “vitality” and I agree that Microsoft have a stronger line up for 2012. Halo 4 Vs Playstation All Stars? Not really much of a contest.

    #2 3 years ago
  3. JimFear-666

    lol lol lol lol lol lol lol lol lol lol lol lol halo 4 lol lol lol lol lol lol lol lol lol lol lol lol lol lol lol lol lol lol

    Just look at how many exclusive we had this year and how many you had… im really sure Sony beat your fanboy ass up.

    #3 3 years ago
  4. freedoms_stain


    Not convinced.

    #4 3 years ago
  5. Khold

    Advantages over our rivals? Well, we got a shooter… a shooter, and another shooter, hmmmmm… one more shooter and there’s Gears of War that happens to be shooter as well.

    #5 3 years ago
  6. fearmonkey

    Yusuf, please please please stop, your embarrassing yourself.

    Beyond and The Last of us makes me want to own a PS3, nothing shown at MS’s conference got me excited. Thank God for Star Wars 1313 and Watch Dogs.

    #6 3 years ago
  7. Night Hunter

    Sony definitely has the better games, but MS has the Cash Cows. I think Halo 4 alone might outsell all the PS3 exclusives they showed at their press conference together …

    I like Halo but still. It’s a sad world we live in.

    #7 3 years ago
  8. ejams

    “We’re able to continue to lower our prices like our new low price testing” Um what? All you’re really doing is attaching people to a 2-year plan and saying that it really only costs $100. Just grabbing at peoples’ pennies, just like how microsoft points are priced here in Canada. 1400 points = $20, yet 800 points are worth $10.

    Oh, and saying you are unimpressed by numbers means nothing, you fuckwit. That’s like the Wii saying they have the most games, when really a vast majority of them are simple cheaply made cash-ins. Quality over quantity, Microsoft…

    #8 3 years ago
  9. KodyxDestroyer

    Lococycle – showed absolutely nothing and its an indie.
    Matter – looked interesting until Kinect and its also an indie
    Wrecketeer – Angry Birds rip off with Kinect and another indie
    Ascend – God of War rip off as far as I can tell (not sure if indie)

    Yeah Microsoft you sure showed Sony.

    Nothing against indie but acting like its a big deal that you’re launching four new titles when three of them are indie is a joke.

    #9 3 years ago
  10. Moonwalker1982

    What a fucking moron, he’s actually comparing XBLA games that are new IP’s, to some very promising new IP retail games from Sony? And he says they have Battlefield…oh i didn’t know Sony didn’t have Battlefield? Sigh.

    #10 3 years ago
  11. absolutezero

    Ascend was hilarious.

    I laughed all the way through that trailer. Best new IP ever, the guys in it even walk like they’ve shat themselves. Its amazing.

    #11 3 years ago
  12. shogoz

    What a surprise an american company trying to talk badly of the competition. thats not news, it always happens. i bet sony and nintendo dont act like cockheads as much as microsoft seem to. microsoft was one of the worst e3 conferences. wow more american war games. war games in space! (halo 4) wow remakes of war games! AMAZINGGGGGGGGGGGGGGGGGGGGGGGGGGG

    #12 3 years ago
  13. Froseidon

    @12 – Didn’t Sony just say a similar thing yesterday? They’re all doing it, not just one of them.

    Also, none of them exclusives (Sony’s) are coming out this year, they’re all 2013 releases. That could really affect the sales of them if they’re not in time for Christmas.

    #13 3 years ago
  14. manamana

    What a prick! He’s comparing juicy apples with dry oat. Microsoft is really getting out of touch with its consumers. At least the core ones and those who expect some surprises.

    #14 3 years ago
  15. The_Red

    Note to MS: A new downloadable game is NOT the kind of new IP many people expect from a major console maker. If that’s the case, pretty much every downloadble game is a new ip. The important new Xbox IP is the type that you sell as a huge exclusive on disk.

    When you have the next big new IP from Turn 10 or 343, then we will talk (Rare could have been there but knowing the crap they’ve been making, I’m not sure anymore).

    #15 3 years ago
  16. drewbles82

    They arent going to show much as most of their stuff is probably working on the nextgen stuff. Gotta give something though to keep people playing for the next year or so.

    #16 3 years ago

Comments are now closed on this article.