Wed, May 30, 2012 | 05:21 BST
Xbox 360 hits 67 million sales worldwide, claims 47% market share
Microsoft’s latest sales update shows the Xbox 360 gaining traction every year since launch.
Microsoft’s Interactive Entertainment Division marketing chief Yusuf Mehdi revealed the figures in a post on Microsoft’s Technet blog.
“Since 2005 – when we launched Xbox 360 – we have sold 67 million consoles and have generated more than $56 billion at retail, and we’re still going strong in our seventh year,” Mehdi said.
“With 47% share of the current-generation console market, we are hitting our stride largely as a result of the success of Kinect for Xbox 360 (19 million sold ) and the flood of new entertainment options through Xbox LIVE (40 million members).”
The executive said increasing engagement with entertainment has driven the Xbox 360′s longevity.
“Sales for Xbox 360 in year five were greater than in year four, sales in year six were greater than in year five, and sales in year seven were greater than in year six,” he noted.
Mehdi also made a few promises about Microsoft’s E3 2012 presentation.
“We’ll unveil new games, show new ways to enjoy the entertainment you love and, as always, we’ll have a few surprises to share,” he said.
Delightful. Microsoft’s press conference is scheduled for June 4, at 9:30AM PT.