Report: Sony funding $50 million US marketing campaign for Vita

Monday, 13th February 2012 13:56 GMT By Johnny Cullen

The overall US marketing for the launch of PlayStation Vita will be around $50 million, the New York Times is reporting.

The publication is quoting an interview with SCEA senior director John Koller, who said the campaign would be “the largest platform launch in terms of marketing investment we’ve ever had.”

The theme of the campaign will be called Never Stop Playing, aimed at those in their 20s who play games eight hours a week and already own a PS3.

The new ad-run will feature TV spots, billboards, online ads, Twitter and Facebook interaction and more.

PlayStation Vita launches on February 22 in the US and Europe.



  1. loveaya

    Useless, Americans play only x360. Maybe Microsoft could think of the possibility for launching a xbox-boy for them.

    #1 3 years ago
  2. Nostanogod

    Don’t be naive, US is a huge market and ignoring it would obviously be an unwise move for Sony. I’m rather unimpressed by how much are they investing in marketing Vita. If I remember correctly $50M is just 10% of what MS put out to promote Kinect. On the other hand, Vita is directed at more “enlightened” gamer type, hence no need to market it so heavily.

    #2 3 years ago
  3. Da Man

    #1 You ‘re way off there, hentai addict. If you want to see some nationalistic nerd logic, look no further than the japs’ charts.

    #3 3 years ago
  4. Len

    They need to hurry up and start spending it then as I’ve seen bugger all advertising so far!

    #4 3 years ago

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