Report – US tablet owners doubled over 2011 holidays

Monday, 23rd January 2012 05:44 GMT By Brenna Hillier

A new report shows 19% of US adults now own tablet computers.

The figure has almost doubled since mid-December 2011′s 10%, according to the Pew Internet and American Life Project‘s report.

That percentage doesn’t included dedicated eBook readers, which also enjoyed an identical surge in popularity, from 10% to 19%.

When the two kinds of devices are combined, the figure jumps to 29% – over a quarter of US adults now own some sort of digital reader. Before the holidays, that figure stood at 18%.

The report credits reduced prices for the startling increase, which followed several months of flat sales.

Over 4,000 respondents were polled to achieve the results, which Pew claims grants it a 2% plus-minus margin of error.

Tablets were all the rage at CES 2012; Razer unveiled a new model with dedicated gaming controls, capable of native PC gaming support.

Thanks, VentureBeat. [image]



  1. roni1175

    It would be interesting to understand if Android tablets are gaining momentum

    #1 3 years ago
  2. Christopher Jack

    I believe Asus’ Transformer has seem some kind of success. The upcoming MeMo looks bloody awesome for its price, 7″ IPS HD screen, Nvidia Tegra 3 quad core processor, Android 4.0(ICS), even an 8MP camera which in total, will be available for the same price as the PSV.

    #2 3 years ago
  3. freedoms_stain

    Apple stole a march on Android with tablets. Google weren’t ready for tablets, but the hardware manufacturers were keen to jump on the tablet bandwagon and were doing stupid shit like putting older versions of Android designed for handsets on tablets, Google hastily put out Honeycomb for tablet form devices to minimise the damage early tablets running inappropriate versions of Android would do to Android as a tablet OS.

    It’s really not until this year with the release of Ice Cream Sandwich that Android will realistically compete in the tablet market.

    Still haven’t seen an Android tablet that I’m sold on, although I think Asus are probably in the lead with the Transformer Prime, supposedly a great bit of kit (but tusk Asus have a reputation for quality).

    I think perhaps the next generation of Transformer again will probably hit the sweet spot.

    #3 3 years ago

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