Take Two CEO Strauss Zelnick isn’t interested in pursuing a number of tactics adopted by rival publishers.
Speaking at the UBS Media and Communications Conference yesterday, as reported by Gamespot, Zenick said he didn’t really see the point of social services like Call of Duty Elite.
“I can’t tell whether it’s relevant yet. I’m kind of skeptical, frankly,” he said.
“I suspect that we want a different experience on our big screen than we do on our middle-sized screen than we do on our mobile screen, because I think we use them at different times and they mean different things.”
In a jab which could be interpreted as targeting any of the big pubishers, Zelnick also ruled out annualisation.
“If you start trying to stamp these products out annually, we don’t think that’s consistent with a high-quality result. If you give consumers something every year like clockwork, even if it’s fantastic, there’s a high chance they’re going to get tired of it,” he argued.
Finally, the executive doesn’t seem keen to board the platform exclusive train, despite the shared marketing cost benefits it can bring.
“We want to make sure we have everything available all the time wherever the consumer is. We don’t have any currency around what platform something is, nor should we,” he said.
Take Two is the parent company of 2K and Rockstar. Its upcoming release schedule includes XCOM, Bioshock: Infinite and Grand Theft Auto V.
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