Tue, Nov 22, 2011 | 13:56 GMT
Elite: 1 million premium memberships sold within six days
Activision has announced that one million premium memberships of Call of Duty: Elite were sold with in six days of launch, and over 4 million have registered overall.
By comparison, Netflix, Hulu Plus, Sirius XM and Xbox Live each “reached 1 million paid subscribers after approximately one year.”
Despite the rocky start to the service, Activision also said more than 80,000 clans have been created on the service, 100,000 user-generated videos have been uploaded, and Elite has had more than 3 million daily logins.
“The audience response to Call of Duty Elite’s premium service has been beyond our expectations, and we want to thank Call of Duty players around the world for their unprecedented enthusiasm,” said Bobby Kotick, CEO, Activision Blizzard. “The number of gamers who have registered for Call of Duty Elite further illustrates how this service is poised to redefine social gaming and set a new bar for interactive entertainment.”
“The demand for Call of Duty Elite at launch was so overwhelming, that for the first several days, the service did not perform up to our or our fans standards. I want to personally thank our fans for their patience. Our teams have been working around the clock to get the service scaled up to meet demand,” said Eric Hirshberg, CEO, Activision Publishing. “I’m very pleased to announce today that the service is now performing stably and anyone who wants to try Call of Duty Elite is now able to do so. Due to the scaling challenges we encountered at launch, we are giving all Call of Duty Elite premium Founder members an additional 30 days of the service free of charge.”
Elite launched alongside Modern Warfare 3 on November 8.
A relaunch of the service is expected by December 1.