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Microsoft: Xbox Live gains a new user every two seconds

Saturday, 12th November 2011 14:16 GMT By Stephany Nunneley

Xbox Live’s head of marketing, Robin Burrowes, has said Xbox Live’s popularity has grown considerably since its launch in November 2002, and continues to grow exponentially by gaining a new user every two seconds.

Speaking at the 2011 London Games Conference, Burrowes cited Xbox Live’s original 2002 figures which saw 50,000 users flock to the service at launch. By the end of 2010, it had garnered 35 million users, up 15 million from the prior year’s 20 million thanks in part to the launch of Kinect.

Burrowes said “users are resonating with the fact that the games console goes beyond its usual remit,” and the company’s European figures affirm this: 75% of console owner watch dvds and 72% download content.

He also said 42% use the social networks accessible through the console, and they chat and message one another while watching a video or TV show.

Thanks, Develop.

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9 Comments

  1. xino

    lol..bunch of lies.
    if xbox live gains new user every 2 seconds, that means they sell xbox 360 every 1 second or mill second:/

    #1 3 years ago
  2. Quiiick

    @#1

    A new xbox-live user every 2 seconds means:

    30 new xbox-live users every minute.
    1’800 new xbox-live users per hour.
    43’200 new xbox-live users per day.
    15’768’000 xbox-live new users per year.

    Not too far away from YOY hardware sales.
    (which also include 360′s not hooked up the interwebs)
    Non the less, a bit exaggerated though.

    #2 3 years ago
  3. RayEMTFF

    Smell That……………..That is What you Call Bull$hit

    #3 3 years ago
  4. sg1974

    @2 remember the actual figure might be something like a 2.25 seconds that MS reasonably rounded down to the nearest whole number. That .25 is seven figures when annualised, so would account for the mismatch with the actual sales figures.

    #4 3 years ago
  5. Ireland Michael

    @4 The maths do actually add up.

    #5 3 years ago
  6. NoPostOnSundays

    Xbox Live accounts aren’t necessarily going to be around the same as hardware sales, as multiple accounts can be made on one console. This doesn’t even take into consideration the second-hand console sales.

    #6 3 years ago
  7. Chufty

    Also, a new user every 2 seconds is linear growth, not exponential growth.

    This story is really not telling us much.

    #7 3 years ago
  8. freedoms_stain

    @7, that’s averaged over a period of time though, they’ve taken the amount of time the service has been up and divided my the number of accounts. If you were to plot the graph of new accounts per day or month it may resemble a rough exponential curve (it’s never going to be smooth since sales will always rise and fall with holidays and price drops etc). I don’t know because I’m not going to put the time into working it out.

    #8 3 years ago
  9. sg1974

    @5 Er, where did I say it didn’t? What I was saying was how very tiny changes in the quoted figure would mean big differences in the annualised figure, which would explain why the annualised figure doesn’t exactly match number of consoles sold (almost certainly the figure isn’t exactly 2 seconds).

    #9 3 years ago

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