Price: Games evolving faster than other media

Wednesday, 2nd November 2011 00:09 GMT By Brenna Hillier

It’s an exciting time to be in games, according to Insomniac boss Ted Price.

“Games in general are probably evolving faster than any other entertainment medium in the past 50 years,” the founder and CEO told Gamespot.

“What’s really exciting is that for the past couple decades, the evolution was moving at a pretty steady pace, but in the past two years it has accelerated. And that’s brought tremendous opportunities for developers of all types.”

Clarifying, Price said the casual market has existed for years, but its sudden popularity has turned it into “viable business opportunities”, but that the market is yet to be locked down.

“Most of us are trying to figure out exactly where we want to focus in terms of making our mark in social games, because there is so much experimentation happening every day, and there is no right way to do it,” he continued.

“That’s what is exciting about it.”

Insomniac, developer of Ratchet and Clank and Resistance, recently launched a third team – Insomniac Click – to focus on the social and casual space.




  1. OrbitMonkey

    Obviously he’s just seen the latest trailer for MW3 :D

    #1 3 years ago
  2. DSB


    But then most other media has at least 200 years headstart. For whatever reason the games industry is still unable to hire writers that are worth half a fuck, so I’d say it’s still very much baby stepping its way along.

    Not that games aren’t interesting, but it’s going to be a while before anyone can pick up a game and instantly recognize it as truly great media, in the same way people can with books and movies.

    #2 3 years ago
  3. Ireland Michael

    @2 Writers in gaming worth a fuck.

    - Amy Henning
    - Chris Avellone
    - Ken Levine
    - Dave Grossman

    That’s pretty much it.

    Most everyone else in the industry is a pretentious hack job or a wannabe.

    #3 3 years ago

Comments are now closed on this article.