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GOG.com views piracy, not Steam, as its competitor

Sunday, 23rd October 2011 23:03 GMT By Brenna Hillier

Digital distribution service Good Old Games doesn’t look on other businesses as competitors in the war for PC gamers’ dollars.

“Our main competition has always been piracy not other digital platforms,” managing director Guillaume Rambourg told MCV.

“Despite being aimed at a niche audience, GOG.com has become the second most popular digital distribution platform for gamers. Steam is obviously competing in another league here, both in terms of scale and target market. Still, our niche is comfortable and shields us from the competition, which allows us to keep on cultivating our singularity and propose a pleasant alternative to gamers.”

Not competing with Valve;s juggernaut doesn’t mean GOG.com has it easy, but the strategies it has adopted to combat piracy seem to work.

“To beat piracy, our offer to gamers had to be both hassle-free and rewarding. If you make the overall experience more troublesome than downloading and playing an illegal copy, then all you can achieve is encouraging users to give piracy a try,” the executive commented.

“Adding technical constraints on such products would only encourage piracy and that’s why we decided to do exactly the opposite. We reward users by providing them with a fair pricing policy worldwide, tons of free goodies, and by solving their technical problems, rather than sending them back to the rights holders.

“Let’s be honest: it is very easy for any gamer to pirate a PC game these days, so the last thing we want to do is to impact loyal gamers. These people should be rewarded for buying PC products in 2011 and beyond, and spread the good message out there.”

Rambourg said that GOG has been successful wooing publishers to its cause because it turns “invisible losses into visible profits”. Rather than squandering time and resources in legal pursuit of “pirates”, publishers can trust GOG to establish trusting relationships with “abandonware” sites turned genuine business affiliates.

“When we sign a title and make it legally available, those websites remove it from their catalogue and instead direct traffic to GOG.com to help us make the back-catalogue segment a viable and clean digital market.”

Good Old Games resurrects classic PC games which are no longer available at retail, making them compatible with current Windows operating systems and offering them at low cost without DRM.

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3 Comments

  1. Mineral4r7s

    Its true. I can only agree with him. If I search a old game I always first check GOG. It ifs not there I check other sources.

    Ubisofts Uplay is my latest bad memory on games. I buy a game from ubisoft and I Get punished hard for it with distrust, being forced to install third software (uplay) I don’t want and always on-DRM.

    I am not going to BUY any ubisoft games until this changes.

    greetings
    my name

    #1 3 years ago
  2. bpcgos

    Love them very much! Nice community (lurk to their forum and you will find many contest held by the user with free game as a prize), cheap game, No DRM, fast download! I wish they would include indie and latest retail games to sell in he future!
    And I agree that they’re not competing because its much better than Steam (IMO)!

    #2 3 years ago
  3. DSB

    It’s sad that the truth is so obvious to guys like these, while the major corporations simply act like big babies and do everything they can to make those problems worse, while losing touch with the consumer, as well as making less money for it.

    #3 3 years ago

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