Sat, Sep 10, 2011 | 20:23 BST
Ubisoft: Downloadable Child of Eden not “in the plan at the moment”
Ubisoft’s senior VP of sales and marketing, Tony Key, has said the firm doesn’t plan on releasing Child of Eden as a downloadable title at the moment, despite it being offered via a download code in a new Kinect bundle.
Speaking with Joystiq, Key said that while Child of Eden “got great reviews,” the title has yet to catch on with the mainstream public.
“It’s a great product, but we didn’t sell as many copies as we hoped, obviously,” he said. “And that’s a shame, because the game is great and deserves recognition. I just think your more mainstream consumer – a lot of the Kinect people are – haven’t quite figured out what that experience is, so we continue to get great reviews and not a lot of sales at retail, but Microsoft saw that as an opportunity, took it and put it in with Kinect.”
Key said while Ubisoft’s business model doesn’t include releasing downloadable games, potentially, Child of Eden could be offered as one “if that model is coming.”
For the present, though, Ubisoft is “still holding out hope this game will find its audience,” and are crossing its fingers that renewed interest from the bundle version will prove to be a “tipping point” for the game to “become a bigger brand,” for the firm.