Activision Publishing CEO Eric Hirshberg has claimed that players involved with Call of Duty are keenly more involved than those who play Facebook games.
At the Annual Pacific Crest Global Technology Leadership Forum, Hirshberg said that CoD players were “more engaged” than its Facebook brethren.
“Call of Duty has more players who pay-to-play online than any Facebook game, and our players pay more per player on average than any Facebook game,” said Hirshberg.
“They’re also more engaged – the percentage of Call of Duty’s monthly unique players that play the game every day is higher than that of the top three Facebook games.”
The exec had said way back in May that Activision would not come to the social or mobile market unless it was able to do it “with excellence.”
No CoDVille for you yet, then.
Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.