Bleszinski: More Gears of War is “Business 101″

Tuesday, 19th July 2011 08:36 GMT By Brenna Hillier

Epic’s Cliff Bleszinsky has said it would be “completely dumb” to not make another game if Gears of War 3 sells really well.

“I mean, we’re business people,” the outspoken designer told RipTen.

“Gears 1 and 2 sold about 6 million copies, so if this game comes out and, God willing, sells 8 or 10 million it would be completely dumb to not do another one, right? It’s just business 101.

“So, I mean, the key is figuring out what’s appropriate. What makes sense for this connected world that we’re moving into? So, that remains to be seen. That’s the million dollar question.”

As for what form another entry might take, Bleszinski said there’s “always the Peter Jackson route” and that Epic could “do The Hobbit or something like that”.

In the same interview, Bleszinski said Gears of War 3 will feature more varied and busy environments – what he describes as “crunchy combat bowls” – than Gears of War 2 did.

“There was an image that went around on the internet a while back that showed a FPS map design from 1993 of DOOM E1M1. It showed this really cool kind of porous environment that you could kind of explore around a bit, and then it showed 2010 and it was like ‘line, cut scene, line cut scene, line, cutscene, line, cutscene.’

“And I feel like, you know, not to slag our old work, because we’re still proud of it, but there were sections of Gears 2 were a little more of the latter image and less of the prior image.”

Gears of War 3 releases exclusively for Xbox 360 in October.

Thanks, CVG.



  1. AHA-Lambda

    why on earth would gears 3 do 8-10 million if the others only managed 5-6m?

    #1 3 years ago
  2. Ge0force

    #1 Lack of other core exclusives on x360 could do the trick.

    #2 3 years ago
  3. Maximum Payne

    @2 But what else is coming to September ?

    #3 3 years ago
  4. Shonak

    @1: Look at CoD, it constantly increases its sales. 8 is probably manageable for GeoW3, 10 mio. unlikely though.

    #4 3 years ago
  5. Teabag

    “Gears of War 3 releases exclusively for Xbox 360 in October.”

    Isn’t it in September?

    #5 3 years ago
  6. Zana

    I don’t think Bleszinski needs that to be completely dumb.

    #6 3 years ago
  7. Maximum Payne

    But does Epic have any other IP ?
    Bulletstorm was as good as like Singularity which is not enough and Unreal Tournament is just old school now.

    #7 3 years ago
  8. klewd

    just shows that money > creativity. let’s see another five gow games from epic.

    this is the difference between real artists and industry slaves. i feel bad for him having to spend his entire life creating the same thing over and over. at least he’s (probably) paid extremely well.

    #8 3 years ago
  9. Kuwabara

    keep milking the cow’s titties Bleszinski.

    #9 3 years ago
  10. LOLshock94

    @8 the goal is to make money you idiot theres no developer out there that would make a game just so it would be the best game ever and not make money its called business not industry slaves

    #10 3 years ago

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