Hirai becomes SCEI chairman, House takes over as president

Wednesday, 29th June 2011 08:31 GMT By Johnny Cullen

Sony’s just announced the appointment of Sony Computer Entertainment Europe boss Andrew House as the president and CEO of Sony Computer Entertainment International.

Andrew House’s career

Born in Wales, UK in 1965.

October 1990 – Joined Corporate Communications, Sony Corporation.

April 1995 – Transferred to Marketing & Communications Division, Sony Computer Entertainment Inc.

March 1996 – Vice President, Sony Computer Entertainment America. In charge of Marketing.

September 2000 – Senior Vice President, Sony Computer Entertainment America. In charge of Marketing and Third-Party.

July 2002 – Corporate Executive, Sony Computer Entertainment Inc. Executive Vice President, Sony Computer Entertainment America.

August 2003 – In charge of Marketing, Third-Party and Developer Support, Sony Computer Entertainment America.

September 2005 – CMO, Group Executive, Sony Corporation.

May 2009 to June 2011 – President, CEO and Co-COO, Sony Computer Entertainment Europe.

June 2011 – President and Group CEO at SCEI.

Previous CEO and president Kaz Hirai has stepped aside from House’s new roles to become chairman. Current chairman Akira Sato will retire from the role effective as of August 31.

PlayStation creator Ken Kutaragi has stood down as honorary chairman from SCEI as of yesterday, but will maintain a senior technology advisory role within Sony.

SCEE executive vice-president and co-COO Jim Ryan will take over House’s role.

These roles are affective as of September 1.

“In fiscal 2010, we achieved profitability for the first time in five years as a result of group-wide united efforts, including continuous cost reduction for PS3 in which I first took the initiative after assuming President of SCEI in December 2006,” said Hirai.

“We are facing new challenges this year, such as the successful launch of PlayStation Vita and further growth of PS3 platform as well as expansion of non-gaming business. I’m confident that the skills and expertise Andy has gained over two decades working for Sony and SCE Group will contribute enormously in leading the PlayStation business and to bring new initiatives in managing the business in the networked era.”

“Since returning to SCE two years ago, I have focused on further expanding our business in the European/PAL territories and regaining our market leadership there,” said House on his new appointment.

“It is both an honour and a privilege to be named as President and Group CEO at SCEI. I believe there is huge potential for further growth of our business globally, and I’m looking forward to working with everyone in the SCE Group and with other groups in Sony to help achieve this potential by pursuing the creation of brand new user experiences.”

“I would like to express my heartfelt gratitude to the great support from third party game developers and publishers and particularly to the wonderful creators all over the world,” said Sato on his retirement.

“Without the great content from a wide spectrum of genres made by third party game developers and publishers, as well as SCE Worldwide Studios, PlayStation would not be where it is now.”



  1. Blerk


    Stringer to go next? The investors were calling for it again yesterday.

    #1 4 years ago
  2. NightCrawler1970

    @1, HOPE SO, he’s old and need infuse, we need Jack & Butler as the runner up… hopefully we as PS-gamers we can elect the people :D, would be nice that Jack will be the new CEO of USA :D and Butler as vice-CEO and PR man for the advertisement on TV, Butler always crack me up :D

    #2 4 years ago
  3. mojo

    i hope scee will benefit from this and finaly get what it deserves as strongest PS territory

    #3 4 years ago
  4. DrDamn

    +1 I was thinking the same thing.

    #4 4 years ago
  5. Christopher Jack

    The problem with Europe is, it’s not just a single territory, you have to localize several games to multiple languages & blah, blah, blah.

    #5 4 years ago
  6. Suikoden Fan

    @3 and 4 that there is wishful thinking

    #6 4 years ago
  7. mojo

    i know. therefore “hope”

    #7 4 years ago
  8. Patrick Garratt

    Added in a boxout detailing Andrews career, there.

    #8 4 years ago
  9. SplatteredHouse

    Good move. :D I was wondering how you go from at one step being David Reeve’s replacement, to then running the company around the world – no disrespect intended.

    #9 4 years ago
  10. AHA-Lambda

    good! House might actually show some more love to SCEE now :D

    #10 4 years ago
  11. Razor

    Did not see this coming at all.

    Bloody hell.

    #11 4 years ago
  12. NeoSquall

    Kevin Butler, VP of SCEI.


    #12 4 years ago
  13. NightCrawler1970

    @12, i was talking about the US CEO, not the european, i think House is the right person for CEO Europe…

    #13 4 years ago
  14. earlyrock

    Always liked Kaz, think he’ll do well. He always had a much more software and developer focused attitude towards things compared to Uncle Ken and some of the older crew at Sony who believed it was all about grunt. Good luck to him!

    #14 4 years ago

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