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Study: US Parents want more consistent media ratings

Tuesday, 21st June 2011 05:50 GMT By Brenna Hillier

Research suggests US parents want a universal media rating system, across games, TV, film, websites and music.

According to WebMD, the research, published in the July issue of Pediatrics, found that parents prefer a ratings system that provides detailed content advisories, like the ESRB does for games, in addition to age brackets.

The research concluded that universal age brackets would be “impossible” to apply cross-media, but universal content descriptions could be put into place.

“Our studies revealed that parents not only want changes to the ratings, but that they would support the creation of a universal system.

“Given that we are well on the way to digital ‘convergence,’ where one can watch movies, television shows, or video games all on the same device, it seems that the time may be right to begin seriously considering taking this next step to improve media ratings,” the researchers wrote.

The study also took exception to variation between ratings systems as applied to different forms of media – in which content may be deemed inacceptable in one form but not another. The gradual evolution of ratings over time was found to lead to inconsistencies, and content advisories were found to be misapplied, with 79 percent of TV shows failing to achieve a V warning despite containing violence.

Thanks, GamePolitics.

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3 Comments

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  1. Blerk

    It’s always somewhat amusing how people say the ratings “aren’t clear enough” – a chimp could understand game ratings. People just don’t want to understand them, it gives them someone else to blame when there’s trouble over kids having stuff they shouldn’t have.

    #1 3 years ago
  2. NightCrawler1970

    I guess you have dumb parents than…

    #2 3 years ago
  3. IL DUCE

    @1 and @2…did you even read the article idiots? Or just the title and decide to comment? They said more things should have detailed description like games already do!…I guess you need to look in the mirror before you call the parents the dumb ones

    Here’s the quote if you can’t remember how to scroll up again: “According to WebMD, the research, published in the July issue of Pediatrics, found that parents prefer a ratings system that provides detailed content advisories, like the ESRB does for games, in addition to age brackets”

    #3 3 years ago