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Games industry best at enforcing age ratings, says FTC

Thursday, 21st April 2011 02:46 GMT By Brenna Hillier

The US Federal Trade Commission has released the results of its latest investigation into enforcement of age ratings at retail, and we won.

The FTC used a secret shopper scheme to test ratings enforcement, sending underage consumers into stores to buy inappropriate games, DVDs, movie tickets and CDs.

Only 13 percent of those sent to games retailers were successful in making their purchase; a significant improvement on 2009′s 20 percent.

64 percent managed to score a restricted CD, with 47 percent nabbing R (18 plus) DVDs and 33 percent gaining entry to R movies. Tch, tch, tch.

Target and Gamestop were the most vigilant enforcers of the stores investigated, with Walmart the least attentive.

Thanks, Go Nintendo.

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2 Comments

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  1. Phoenixblight

    “Walmart the least attentive.”

    Thats what happens when you get very underpaid workers and then they usually take someone from a different department to be a cashier for that area so they are ill informed.

    I still get carded from Gamestop and its funny because the cashiers are pimple infested doe eyed younguns but I don’t get carded for alcohol.

    #1 3 years ago
  2. freedoms_stain

    Parents buying their kids inappropriate games is the bigger problem IMO.

    #2 3 years ago