Apple poaches top UK games PR from Nintendo, Activision

Friday, 8th April 2011 11:28 GMT By Patrick Garratt

Apple is apparently making a serious play on the UK games PR space by hiring top men from both Nintendo and Activision.

MCV reckons Nintendo UK PR head Rob Saunders, who announced his departure after seven years earlier this week, is heading to Apple to look after “apps across the iPad, iPod and iPhone ranges.” It was rumoured in the last few days that he was moving to Activision, but that’s be refuted by someone familiar with the matter.

In addition, MCV’s reporting that UK PR stalwart Nick Grange is leaving Activision’s top UK comms job for Apple.

Apple has made obvious designs on the more traditional games industry this year.

The tech giant announced iPad2 immediately after Nintendo’s GDC keynote – in which president Satoru Iwata openly criticised app store pricing policies – and has confirmed it’s to hold a major press conference detailing the future of Mac OS during E3 week.



  1. Blerk

    lol, I joked that Saunders was going to Apple in the announcement story! :-D

    iBox confirmed!

    #1 4 years ago
  2. Razor

    Lotto numbers please Blerk :)

    #2 4 years ago
  3. OlderGamer

    Wait for it:

    Sega/Apple and a new console colaberation!

    #3 4 years ago
  4. Patrick Garratt

    I don’t know why anyone’s sticking their head in the sand about this. It was exactly the same when Microsoft turned up. No one took it seriously at first.

    They’re coming. And they’re bringing their touchscreens and black polo necks with them.

    #4 4 years ago
  5. Goffee

    Coo, or should that be “coup” – something big comes this way!

    #5 4 years ago
  6. Blerk

    So, has Ray Maguire said where he’s going yet? Hmm?

    #6 4 years ago
  7. Patrick Garratt

    Worth noting that Nick was on both the Xbox and Xbox 360 launch teams for Microsoft.

    #7 4 years ago
  8. Razor

    I’m all for Apple joining the race and coming to E3.

    The more game conferences the better :)

    Not that Apple would come to E3 mind. They’re obviously above that.

    #8 4 years ago
  9. Johnny Cullen


    #9 4 years ago
  10. Razor

    Get your coat, Johnny :P

    #10 4 years ago
  11. Gekidami

    So them hiring PR guys means that their about to announce a console? Wouldnt it be safer to assume that if they, say, oh i dont know; Hired console hardware designers instead?

    #11 4 years ago
  12. RockTwist

    iPlay (with myself).

    Be a great marketing angle that.

    #12 4 years ago
  13. Zurtech

    They gonna release a console for like £900 and have a new version every eight months?

    #13 4 years ago
  14. Blerk

    They’re not going to announce a new console, they’re just going to beef up their support for games on their existing iThings.

    #14 4 years ago
  15. Goffee

    Given Apple’s usual PR folks were (from experience a few years back) cold, distant and uncaring – perhaps they’ve gone to games PR to get some warm fuzziness and booze back into the equation.

    #15 4 years ago
  16. onlineatron

    No way we’ll get an Apple console, they’re more than content with dominating the portable space with their iDevices.

    Perhaps a more curated App games store?

    #16 4 years ago
  17. Gama_888

    i wonder how an Apple console would do in this market.
    could it be the first the next gen system we see?

    #17 4 years ago
  18. The_Red

    Actually, Apple has set its new conference right around E3 if I’m not mistaken.

    #18 4 years ago
  19. ManuOtaku

    I think guys this is a very strong indication that Apple will be joining the fray in the home console front, maybe i wrong, i hope because if thers is in fact another company joining the home console wars, i prefer it will be SEGA and not apple.

    Remember the time that apple wanted to buy Nintendo, maybe the have a kind of an agreement with SEGA, that will be the bomb.

    #19 4 years ago
  20. OlderGamer

    Nagh I was just mussing, there is no way I believe Sega will be doing new hardware. And honestly, the only way Apple can work with anyone colaberitivly is if Apple buys em out and takes em over.

    Just more dreaming, but imagine if Apple did buy Sega.

    #20 4 years ago
  21. Deacon

    .. we’d be a lot more likely to see a GOOD new Sonic game!

    #21 4 years ago
  22. StolenGlory

    …and if we didn’t, at least it would isolate the Sonic crappery to a single format!


    #22 4 years ago
  23. Erthazus

    If this is going to happen, thats going to be great. Apple bring out the console and fuck SONY and Microsoft together.

    AT LEAST new systems with good specs, not some oversaturated shit for 5 years.

    #23 4 years ago
  24. Blerk

    Yeah, with Apple we’d all get to pay through the nose for a new console every nine months or so. Can’t wait!

    #24 4 years ago
  25. Erthazus

    @24, awesome. Decent spec machine, not some shit milking for 5 years.

    I hope Apple will destroy Sony and Microsoft alltogether like

    Apple destroyed Microsoft ZUNE and Sony’s WALKMAN
    Like they destroyed Sony’s VAIO brand
    First in the smartphone market and of course first in the tablet market.

    Oh yeah, fanboys will cry all over the place.

    #25 4 years ago
  26. Blerk

    I don’t think you’ve really got the hang of consoles, have you, Erth?

    #26 4 years ago
  27. StolenGlory

    Until they adopt a more traditional (read: usable) control input for their systems, Apple won’t get any of my funds which are destined for the bank accounts of MS, Sony and Nintendo respectively.

    #27 4 years ago
  28. Rudderless

    Yep, a monopolised market with no competition would be a *really good* thing.

    I’d miss buttons and analogue sticks too much, anyway.

    #28 4 years ago
  29. ManuOtaku

    #25 and why do we want that, if only one company dominates the market and destroy the other manufactures, well we are gonna see a home console with a price tag of 1.500 $, and besides that they will do whatever they want with the consumers, i mean they wouldnt listen to us, they will stablish their set of rules.

    #29 4 years ago
  30. Patrick Garratt

    I’d be amazed if Apple launched games-specific hardware. I wouldn’t be at all surprised, however, if a “proper” iOS exclusive or two was announced during E3 week from a big-name dev.

    #30 4 years ago
  31. Erthazus

    @29, no one is going to buy a console with a 1500$ price tag until it is worth that money.

    We already see whats happening. Apple products are not cheap, but people buy them because people think they are WORTH the money.
    when Sony launched PS3 no one bought it until price cut because it was NOT worth any penny.

    It’s all down to the system. Currently i don’t own any Apple Product (maybe will buy ipad 3), but if they will release decent spec machine|console (every year) i’m going to be satisfied and i really don’t care about the other consumers who like this or don’t like this idea.

    It’s all down to the question: Is it worth it or not?
    and Apple know how to do it right, so people could want it.

    #31 4 years ago
  32. ManuOtaku

    #31 “We already see whats happening. Apple products are not cheap, but people buy them because people think they are WORTH the money.
    when Sony launched PS3 no one bought it until price cut because it was NOT worth any penny”.

    Sony didnt sold well not because the ps3 didnt worth the money, looking back in retrospect i think it was worth it, the problem it did face was that had the highest price that any console did had on launch day,and that make an strong statement to videogame consumers, because they didnt care about blue ray, that was like a PC device (direct competition), the abbility of other s, and multimedia asspects. only they did care was about gaming and free online play, and for that the price was a little bit high, for that alone, but for me it was worth it (free online, blue ray and gaming).

    “no one is going to buy a console with a 1500$ price tag until it is worth that money”.

    They said the same about the tablet, and the people pay that higher price for a tablet.

    #32 4 years ago

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