Fri, Apr 01, 2011 | 06:11 BST
The Third Place: PS3′s “AIB” passes Xbox 360 worldwide
A new report from data firm Strategy Analytics has PS3′s install base exceeding Xbox 360′s on a global basis by 500,000, pushing the Microsoft console down into third place behind PS3 and Wii.
While Wii still maintains the largest under-the-TV seller this generation with an “active install base” of 75.5 million units worldwide, by the end of 2010, PS3 reached an install base of 43.4 million compared to Xbox 360′s 42.9 million.
The last confirmed sales for the three consoles, as released by their respective manufacturers, have 360 slightly ahead of PS3, with 50.8 million units moved compared to Sony’s 47.9 million.
Wii has lifetime sales of 84.6 million.
Strategy Analytics claims that Xbox 360′s lack of support in Europe and Asia “acts as a drag on its global performance,” despite the sales boost gained from the release of Kinect late last year.
“While the Kinect peripheral has given a boost to Microsoft’s Xbox 360 strategy, the console’s performance outside of the US continues to disappoint,” said the report’s author, analyst Jia Wu.
“Global demand for Sony’s PS3 has exceeded that of the Xbox 360 in each of the past two years, and we expect that to continue over the coming years.”
The analyst believes that should Microsoft focus more on Kinect and “continue to innovate around its motion sensor technology,” as it will become “increasingly relevant in the smart home era.”
It was also predicted in the report that global sales of Xbox 360 will grow 13.7 million by the end of 2011, while PS3 will expand by 15.7 million units. Wii is expected to continue to decline.
Wu said Nintendo could counter shrinkage by launching “a Wii successor within the next 12 months.”
Earlier today, GameStop issued a report stating that PS3 had a 1 million-strong lead over Xbox 360 in Europe, with PS3′s 14.7 million units ahead of 360′s 13.7 million.
Thanks, Gamasutra, and thanks to Gama_888 for the headline.
82 comments
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#51
Ireland Michael
31/03/11, 10:55 pm
@45, In that case, these figures are a bunch of bogus numbers that an analyst pulled put of their ass.
I call foul on this. I couldn’t care less whose “winning” personally, but yeah, there’s no possible way to assertain those figures.
@49 You tell me. Am I?
#52
Gama_888
31/03/11, 10:56 pm
April fools joke then, pat when the real article is done are u going to use my title again?
#53
LOLshock94
31/03/11, 10:58 pm
kudos to sony. dont use my ps3 that much but the stuff ive heard about what sony is doing sounds awesome XD
#54
Bluscope
31/03/11, 10:58 pm
@51 Really, but… why would an analyst lie???? :-7
I feel betrayed XD.
#55
lexph3re
31/03/11, 10:58 pm
I don’t know michael it kinda makes since. If at tokyo game show sony announced 49mil shipped but then at that last expo they announced 43 actually sold it would entail around 6 mil on store shelves world wide. What do you think?
#56
Bluscope
31/03/11, 11:00 pm
#55 that actually makes sense to me, Sony do have the awful habit of confusing sold/shipped numbers xD
#57
N2O1990
31/03/11, 11:01 pm
shipment(~2010 Dec)
PS3:47.9m
360:50.8m
Wii:84.6m
#58
lexph3re
31/03/11, 11:11 pm
If we go by this^ then that would roughly put 4mil ps3s on. Shelves. Roughly 7mil 360s on store shelves and 10mil wiis on store shelves world wide. With the rest actually being bought and owned
#59
Bluscope
31/03/11, 11:17 pm
This is indeed “active install base” (what a stupid term) and not worldwide sales.
http://www.thesixthaxis.com/2011/03/31/ps3s-worldwide-active-install-base-passes-360s/
http://neogaf.net/forum/showthread.php?t=426043&page=2
#60
daytripper
31/03/11, 11:18 pm
i highly doubt there are 75m active wii users, i smell a bit of bullshit here, although i do think playstation 3 will surpass 360 in sales eventually
#61
Bluscope
31/03/11, 11:26 pm
Finally a link that makes some damn sense! XD
http://www.gamedaily.com/articles/news/ps3-vs-xbox-360-is-there-any-hope-for-sony-in-the-us-market/
Apart from the Pachter quote at least, Even I could probably do a better job than that tool…
#62
Galactic_Barret
31/03/11, 11:39 pm
Lets be real, how many pre-slim 360s are out there, especially in relation to pre-slim PS3? Based solely off perceptions, it makes sense.
#63
onlineatron
31/03/11, 11:48 pm
Yeah…
Shame it has no games.
#64
Lounds
31/03/11, 11:53 pm
I love my FAT 60gb PS3, I bought it in a shop window in CEX booyah, best xmas present to myself ever, well my ipod touch 2nd gen was a good present once a pon a time
#65
Blerk
31/03/11, 11:55 pm
How on Earth do you measure ‘active user base’? Especially considering that at least half the machines sold aren’t even connected to the internet?
#66
lexph3re
01/04/11, 12:02 am
God I love how people. Are trying to play dumb. Active would. Signify moved products. Shipped would be move from sony/ms to merchants. In active would mean systems not sold to people. Atleast this is pretty much what this article and the other 3 I just read are all saying.
Let’s not act like the word Active has this deep philosophical meaning to it that must be translated.
#67
lexph3re
01/04/11, 12:03 am
Jeez I have to start looking into writing my post on a actual computed. This phone ish is for the birds
#68
M. K.
01/04/11, 12:07 am
Let me get this straight, there are more 360s “in the wild” but more ps3 were already sold?
Srsly, this guys have to make it clear :_
#69
lexph3re
01/04/11, 12:15 am
I can agree that that part confuses me a little as well. But, the 47mil ship was also as of december of 2010. And, restocking could see shipments increasing. I just don’t think its that hard to understand the article. I just think there’s a lot of angry fans/trackers.Anyone care to call for official statements?
#70
Naaame
01/04/11, 1:50 am
“You want figures? How about 75.5 million for the Wii, 43.4 million for the PS3 and 42.9 million for the Xbox 360. Take those to the yard.”
lool
#71
daytripper
01/04/11, 1:59 am
@69 i dont see what there is to be angry about, it doesnt affect my gaming experience at all.
#72
Christopher Jack
01/04/11, 2:02 am
@M.K. Consider the more 360s in the wild, RRoDs that have been replaced.
#73
aprotosis
01/04/11, 3:00 am
A global count at this stage in the game is a misleading number just by definition. A console sold in different regions will mean entirely different things to their bottom line depending on the region.
For example, Japan is pretty much the whole reason that the PS3 global sales are anywhere near the X360′s. And yet, if you combined every sold game in Japan’s top 10, that would only rank at #3 in the American sales charts. (looked at the recent March 20th sales as guessed by vgchartz). It you discount handheld games, it is even more stark. EMEAA is a bit more healthy but in a similar situation.
#74
Christopher Jack
01/04/11, 3:17 am
Japan accounts for less than 10% of PS3 sales.
#75
IL DUCE
01/04/11, 3:30 am
If you compare US and Europe alone, 360 probably beats out PS3, especially in the US alone without a doubt…obviously in Japan all those people are going to buy PS3s because it is a local product, and much more popular over there, while the US based console will obviously be much more popular in the US…
#76
Patrick Garratt
01/04/11, 6:12 am
I’ve edited it slightly to reflect the fact it’s “active install base” as opposed to official sales. I’ve added in the manufacturer figures as well.
#77
DeathJynx
01/04/11, 6:54 am
Thank you patrick. I don’t mind when you change things and explain why. Unlike steph…
#78
KAP
01/04/11, 9:12 am
All the butt-hurt xbots come out to play!
Its even got so bad patrick had to come and edit the post slightly. Damn.
#79
Lounds
01/04/11, 9:13 am
This is what I think to 360
http://www.youtube.com/watch?v=RWtxs5rl7jk
#80
Rain
01/04/11, 10:42 am
It is Great!!!!Finally we are seeing results of Sony’s hard work
#81
ManuOtaku
01/04/11, 12:25 pm
i stopped reading at “by the end of 2010″
And then “have 360 slightly ahead of PS3, with 50.8 million units moved compared to Sony’s 47.9 million”.
this is misleading big time
#82
Henry
02/04/11, 4:06 pm
Seriously, can someone tell me: how can a 3rd party data firm, or anyone, obtain the number of “Active Install Base” of a product? much less worldwide?
The report is essentially saying “8 million xbox and 4 million ps3 were thrown into the rubbish bin by consumers.” So, they searched the landfill site and counted that?
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