Thu, Mar 10, 2011 | 19:25 GMT
Success of Dead Rising 2: Case Zero has Capcom “evaluating” similar efforts for other titles
Capcom US boss Christian Svensson has said the success of Case Zero, the prelude DLC for Dead Rising 2, has made the firm “evaluating” something similar for all Capcom’s titles.
Speaking in an interview with GI.biz, Svensson said the prequel “worked out to be a massively successful effort,” for the firm.
“It’s something that we’re evaluating for all of our titles,” he said. “It’s kinda funny – it could just of easily gone the other way. For a while we were a little worried, because as with any sort of play experience a negative experience instantly becomes – ‘oh, hell I’m not buying the full game.’ A bad trial experience or a bad brand experience can do more harm than a really good brand experience. So you’ve really got to get everything lined up well.
“It’s not something I know whether…actually I do know. It’s not something we’re going to be doing on every title, but it’s something we’re looking at on a title by title basis. Can we provide a compelling, self-contained pre-amble with persistence that links to a full product that helps people to upsell? That’s really being thought out on a case-by-case basis.”
Svensson goes on to say that content such as Case Zero is something which needs to be planned at the beginning of development, and not “something you can do mid-development.” The firm, apparently, has a hard enough time of it from schedule perspective, as it gave the Vancouver studio three pieces of content at once to work on.
While successful, Capcom doesn’t have any current plans to release digital only introductions, but there have been “conversations about trying certain brands out on a digital only approach to see, to test the market out a little bit for risk and grow from there.”
“But there’s nothing that we’re pursuing right now in the current pipeline,” said Svensson.
It has been estimated by independent researchers that the XBL-exclusive Case Zero sold 689,000 last year.