Survey: Over 30% of UK and US adults play mobile games

Tuesday, 1 March 2011 10:15 GMT By Patrick Garratt

An Information Solutions Group survey, highlighted by PopCap, has claimed that around a third of all British adults now play mobile games.

The survey found that 33.6 percent of all adults in America and the United Kingdom have played a game on their mobile phone handset in the past month.

Overall, 52 percent of the 2,425 survey respondents said they had played a game on a mobile phone at some time in the past; 73 percent of UK respondents said they had played a mobile phone game at least once, compared to 44 percent of US residents surveyed.

Some numbers:

  • 84 percent of all mobile phone gamers, and 97 percent of avid mobile phone gamers say they play games on their phone at least once a week; 92 percent of smartphone owners who play mobile games say they play at least once a week, and 45 percent say they play daily (compared to 35 percent of all mobile phone gamers). In the 2009 survey, only 13 percent of mobile phone gamers said they played daily, and 40 percent said they played weekly or more often.
  • Among all mobile phone gamers, 50 percent said that the amount of time they spend playing games on their handset has increased over the past year, and among smartphone owners the figure climbs to 63 percent; in the 2009 survey, only 20 percent of mobile gamers indicated their consumption of mobile games had increased.
  • Among all mobile phone gamers, 78 percent indicated that playing mobile phone games had become a regular part of their weekly activities, and more than half (59 percent) indicated that they saw such games as a regular part of their daily activities; for smartphone owners the figures were 84 percent and 68 percent, respectively.
  • When asked which gaming-capable device they play games on most often, 44 percent of mobile phone gamers chose their phones, beating consoles (21 percent) and computers (30 percent) to the top of the list.

We welcome our new, mobile-based overlords. Keep an eye out for lots more ecstatic mobile games news from GDC this week.

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