Activision expects more growth through expansion of its existing games portfolio, but doesn’t see as much of an opportunity in the mobile and social games market.
Speaking during the Reuters Global Media Summit yesterday, CEO Bobby Kotick said as the consumer base continues to grow, Activision’s franchises like WoW and COD will still have the ability to reach new players, while there is less revenue potential in mobile, or Facebook games.
“The place where you have the opportunities for growth is within the communities of franchises we control,” said Kotick. “We don’t view the App Store as a really big opportunity for dedicated games.
“It’s a different question assessing [social games] as a business opportunity. Right now we don’t see an opportunity for us to participate in that market.”
In contrast, Electronic Arts CEO John Riccitiello told the Reuters Global Media Summit on Monday that his company is investing heavily in mobile and Internet-based games.
Guess this means there’s won’t be a Call of Duty or WoW-based farming game on Facebook anytime soon, which is good.