Report: Hirai in hot-seat for Sony Corp president role

Thursday, 25th November 2010 07:49 GMT By Patrick Garratt


We have literally touched this man. That photo didn’t take itself, you know.

Bloomberg, citing “people familiar with the matter”, has said that SCE head Kaz Harai “may be considered” to replace Howard String as the president of Sony Corp.

Hiroshi Yoshioka, one of the company’s other leading lights and currently “Executive Deputy President, Officer in charge of Consumer Products, Professional Solutions, and Devices businesses”, is also in line for the job, the article says.

Stringer, who’s been in the top job since April 2009, is now 69 years old and is apparently seeking a right-hand man to lighten the load as Sony settles into long-term plans. He’s stay on as chairman.

“Stringer should be credited for carrying out structural reforms to stop the company from bleeding,” said Kohi Toda, Tokyo-based chief fund manager at Resona Bank.

“Nevertheless, Stringer hasn’t managed to steer the company to growth. His accomplishment was rather earning time and energy for Sony to get ready for the next growth.”

Hirai started his career at a joint venture between Sony and CBS, now called Sony Music Entertainment Inc., in 1984. He was named president of Sony’s US game unit in 1999. The executive, fluent in Japanese and English, was brought up in the US and Japan.

Yoshioka, the oldest of the “musketeers” at 58, oversees a $50 billion consumer products group that includes TVs, stereos, DVD and Blu-ray players and camcorders. Batteries and semiconductors are also handled at his group.

Hit the link for the full thing. The question you should be thinking about, obviously, is who replaces Kaz if he goes ballistic with Big Howard?



  1. Enkeixpress

    … Touched him in what way, exactly? :D

    #1 4 years ago
  2. Patrick Garratt

    His hand :)

    #2 4 years ago
  3. Erthazus

    Hirai as a president? Good thing actually. He is very good in what he is doing.

    #3 4 years ago
  4. Blerk

    What did you touch his hand with, though?

    #4 4 years ago
  5. KrazyKraut

    @1 *insert omg cat pic here*

    #5 4 years ago
  6. cookiejar

    It makes sense it should be him. Stringer, being western was what Sony needed. A different view on things, and more of a modern outlook that helped the company get in the right direction. Kaz having both a US and Japanese link may be even better.

    #6 4 years ago
  7. Psychotext

    Hasn’t Hirai been the one presiding over the games department whilst it lost around $4.5bn? I’m not sure having him run the entire company is the best idea.

    #7 4 years ago
  8. cookiejar

    ^ Yeah but to be fair, the building of that all started when crazy Ken was still in charge whilst designing the PS3 – with its 29 USB ports and 12 HDMI ports! Since Kaz has been the boss, they’ve turned the PS3 around really. Dont mention PSP Go, though. :D

    Actually, this guy should get the job

    #8 4 years ago
  9. DuckOfDestiny

    Put Kevin Butler in charge.

    #9 4 years ago
  10. Kuwabara

    With so many exclusives coming to ps3, i’m happy with who ever is in charge :)

    #10 4 years ago
  11. Johnny Cullen


    *remains inpartial*

    #11 4 years ago
  12. Razor


    That was the legacy left by Ken though. Since the slim, it’s hard to argue that Hirai hasn’t turned it around. HW and SW sales are all up, and now they’re making a profit.

    #12 4 years ago
  13. Psychotext

    I guess so, mostly by virtue of the decisions which made the hardware so expensive… but Hirai was in place not long after launch, so everything from that point onward was his responsibility.

    #13 4 years ago
  14. theevilaires

    1 year from now…..THIS JUST IN SONY GOES UNDER :( bye PlayStation 4

    #14 4 years ago
  15. undeadwolfy

    @9, dammit, beat me to it… or, lets put Marcus in charge…he is win lol.

    #15 4 years ago
  16. Kuwabara


    #16 4 years ago

Comments are now closed on this article.