“Blu-ray is going to be passed by as a format,” says Xbox UK boss

Wednesday, 22nd September 2010 15:13 GMT By Johnny Cullen


Blu-ray is going down like all the others before it, according to Xbox UK boss Stephen McGill.

McGill told X360A that the format will be “passed by,” like other formats before it.

“I think people may have spoken about that originally, but that’s long gone,” he said.

“I think people now recognise what a smart decision it was to keep the pricing low, and actually Blu-ray is going to be passed by as a format.

“People have moved through from DVDs to digital downloads and digital streaming, so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay.

“Who needs Blu-ray?”

There’s a full interview at the link above.



  1. reask

    This should be fun. :)
    /Grabs Popcorn.

    #1 4 years ago
  2. Erthazus

    “Who needs Blu-ray?”

    People that like to hold something in their hand obviously.

    and next generation this format will be used for games like hell thats for sure.

    #2 4 years ago
  3. Blerk

    Er…. all those people who are already buying Blu-Rays?

    #3 4 years ago
  4. Dralen

    Blu-ray is already a success. If he actually believed this, why did Microsoft back HD-DVD?

    #4 4 years ago
  5. Freek

    Just because it’s 1080p doesn’t make it blu ray quality. Streaming is still limited by bandwith wich means the bitt rate of the video and audio is lower then a disc based format. Wich results in a loss of quality.

    #5 4 years ago
  6. Ge0force

    Ask John Carmack why he needed to split the world of Rage in two different areas.

    This seems to be a week full of retarted quotes from Microsoft :)

    #6 4 years ago
  7. Axelander

    “Look at us! We have HD-DVDs and Final Fantasy XIII on 3 discs, while those losers with their nasty, unsuccessful Blu-Rays have it on 1 disc”. Is this guy the new Greenberg?

    #7 4 years ago
  8. Happy Hardon Harry

    Sony/Microsoft/Nintendo haven’t got the ball’s to go “only digital” with their next gen systems.

    Who’s this MS PR bullshiter trying to kid?.

    #8 4 years ago
  9. Michael O’Connor

    Jesus, Microsoft really has set a new standard for “talking complete shit” as of late. It’s just one ridiculous statement after another with these guys lately.

    #9 4 years ago
  10. LordCancer

    I should have bought a ps3.

    #10 4 years ago
  11. Freek

    Lets not get into number of discs, it’s as dumb as saying streaming is as good as a disc.

    Games routinly came on multipell discs in the past, it diden’t matter then and it doesn’t matter now.

    #11 4 years ago
  12. spiderLAW

    Bluray FTW – until they release a format that can utilize the full original quality of 6k film

    #12 4 years ago
  13. spiderLAW

    @11 i would agree with that sort of except you are saying that we shouldn’t expect games to advance as the world of technology advances. While it was accepted back in the day, there was no way around it and so it was okay to have multiple discs. Now there are many options instead of using multiple discs and for a company to disregard those options is just unacceptable.

    #13 4 years ago
  14. orakaa

    says the guy from a firm that launched HD-DVD…

    Truth is, people are not ready to go full digital movies and/or games.
    The storage is not that reliable in itself, you don’t “feel like you HAVE the product you’ve bought”, etc.

    Having a disc still is more reliable and people tend to follow this trend. Sure, Steam works well, just as PSN games or XBL arcade games… but it’s a whole another story for movies and heavy games (look at the complaints raised by people when they heard you could install up to 10 Go of game data with GT5 ?).
    Installing a 200 Mo game via PSN or XBL is NOT the same as having a 4 Go 1080p divX or a 10 Go game (at that rate, even with a 320 Go hard drive, you are VERY limited… and if your disk gets broken… all that much data to re-pay for or “only” to re-download ?)

    #14 4 years ago
  15. theevilaires

    I’m not even gonna start a flame storm here. I don’t have it in me today but this guy must know something we don’t.

    #15 4 years ago
  16. DrDamn

    Yep, they appear to have gone all a bit Sony in the PR department. BR will obviously pass on eventually but the “we offer full HD 1080p Blu-ray quality streaming instantly” comment is pure bullshit. Can we have the MS which talked sense back please.

    #16 4 years ago
  17. LordCancer

    @11 I’d agree except before there wasn’t much of an alternative and now there is. avoiding the cost of an unproven format and considering blu-ray wasn’t even ready for the 360 launch it was okay for them to skip it. shit talking blu-ray as if a realistic alternative exists for a next gen system is ludicrous. of course bloated hdds may be microsofts idea of screwing us for the foreseeable future. all those on bargain broadband can spend a week downloading halo 7 on there $300 hard drive!

    #17 4 years ago
  18. Freek

    Something as minor as changing a disc once or twice during a game is still totally acceptable, it doesn’t impact gameplay in a meaningfull way.

    #18 4 years ago
  19. SplatteredHouse

    HD-DVD, and still, you think you have ANY business commenting on success of media formats?
    This is the UK boss for Microsoft, now? I want that other guy, that actually spoke some modicum of sense, back.

    wait, lol are you sure he’s the UK boss?
    “so we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay.”
    I’ve yet to notice anything like that, from my Xbox 360. Plus, I’m not even under any download limit/throttling! But, hey, perhaps that does happen, in Microsoft Towers, let’s give the man the benefit of the doubt, here. :D

    Microsoft, and funny-talk, they’re two synominous terms, increasingly.

    #19 4 years ago
  20. spiderLAW

    Open your mind a little Freek. We are not saying there is anything wrong with the matter of changing discs. Its the reason WHY we have to that is the problem. Read #13 and #17 again and pay close attention to what we are saying.

    #20 4 years ago
  21. LordCancer

    you really want to swap disc on the next xbox freek?

    #21 4 years ago
  22. Freek

    no, i’m saying it doesn’t matter. There’s plenty of good reasons to move on from DVDs but the amount of discs a game comes on isn’t one of them.
    Developers will always look to go to the maximum amount or beyond. Even with blu ray it’s going to happen.

    #22 4 years ago
  23. DaMan

    OMG how dare they.

    btw MS never really gave a shit about hd-dvd, they just backed it up because they didn’t want to help their rivals. while blu ray failure would be fatal for Sony.

    #23 4 years ago
  24. Dr.Ghettoblaster

    “Who needs Blu-ray?”

    Those who want the best quality available today, that’s who.

    You telling me this big Microsoft exec doesn’t have a 50+ inch 1080p flatscreen in his home and he’s NOT watching movies on blu-ray??? lol

    #24 4 years ago
  25. Kerplunk

    These companies with their selective memories:

    Sony – “Rumble is old news. Nobody uses that any more”

    MS – “Blu-ray is going to surpassed.” (HD-DVD never happened, right?”

    Nintendo – “It’s not about tech, it’s about fun” – yeah, and you’re the only company than named a console after it’s CPU power (N64)

    Scarily, this makes Apple sound credible by comparison (middleware arguments notwithstanding).

    #25 4 years ago
  26. Gadzooks!

    Bluray really isnt needed this gen at all, but increased texture quality will mean next gen machines will definitely need something with blurays storage capacity.

    I very much hope this PR mouthpiece is not suggesting that the next xbox will be digital download only.

    #26 4 years ago
  27. NomadsoulZA

    “Who needs Blu-Ray?” has to be one of the most retarded comments I’ve heard in a while. I’m no Sony fan boy…but they should just accept that HDDVD bombed because of its lack of capacity and poor adoption.

    Blu-ray discs are going to be holding upwards of 200GB in the future and the number of marketing possibilities is staggering. For example, they’re already plotting to release (on the same blu-ray) a full feature film, all the extras as well as the movie-tie-in video game (yes, they’ve all been bad…but still).

    Until high speed broadband becomes something every house has (like a toaster or tv) and until we have hard drives that can handle hundreds (or thousands) of high definition (60GB+) videos etc, I think that blu rays will be around…for maybe, well…just a “little” bit longer :)

    #27 4 years ago
  28. Eregol

    With games approaching a size of 40gb+ a download and store system is never going to take off.
    There’s never enough storage space, and the bandwidth just can’t take the strain of downloads of that size.

    Plus, there are those of us who can’t afford to keep buying new titles without selling second hand or trading in, so a physical product is always going to be better than a digital product.

    Unless they can come up with some sort of digital exchange system, which I doubt is possible.

    #28 4 years ago
  29. Kysshin

    So there is gonna be 1080p movies being streamed with no delay ?

    Wonder how they gonna pull that one off.

    #29 4 years ago
  30. spiderLAW

    Sega x32 ?
    Turbo Graphics 16?

    #30 4 years ago
  31. Michael O’Connor

    @30 The Nintendo one was a bit of a stretch, but the others are definitely accurate.

    #31 4 years ago
  32. Dannybuoy

    My eyes can only see resolutions for 640×480. Anything more is wasted.

    #32 4 years ago
  33. OlderGamer

    A couple of things.

    First BluRay is not going to dethrone the current and long time standard DVD until:

    The price of BD is the exactly same price as a walmart standard DVD.

    Every DVD system ALSO plays BD.


    Now why did MS back HD DVD?

    Not to take down BD.


    Think about it, MS is not pushing HD DVDs, never were. there were buying time to roll out their own DD movie/TV store AND Netflix. Both offer HD and both work with the xb360.

    Infact Netflix on 360 caused Sony to rush along and follow them.

    I own BD/PS3 yada yada. Don’t often use it for BD movies. Why would I? I rent movies, but even renting BD costs me more. Buying a 30usd BD movie is just insane. Same movie will run half or one third of that in SD. And then agaon there is the whole Netflix factor. HD on PS3/xb360.

    BD is a non factor imo. I think it is a niche. But I see it being leap frogged down the road.

    My two cents.

    #33 4 years ago
  34. M2Kx

    @15: that’s something new, keep it that way ;)


    #34 4 years ago
  35. Kerplunk

    @31 – It’s as much a stretch as those covered in @30 response. (Good call @30! – I forgot about those – possibly because they’re not in the console game any more.)

    If anything, it makes N64′s naming seem like a copy of the logic for 32X naming. Not a product you really want to copy too heavily really. That said, it’s still only Nintendo that swagger around pretending that technology and performance isn’t a factor in console hardware.

    The bigger point still stands: They’re all full of it.

    #35 4 years ago
  36. Anders

    Stupid thing to say. All technology existing today will eventually be either replaced by something better or improved.

    #36 4 years ago
  37. osric90

    This is so ironic and funny! Ok, ok…let’s nod at the kid.

    #37 4 years ago
  38. AHA-Lambda

    no for once i agree with MS

    blu ray will not be completely passed by and will be a moderate success but it will not replace dvd, the way the market has gone is that digital downloads and streaming will take dvds place when it does bite the dust

    #38 4 years ago
  39. Crysis

    As long as the internet remains unaccessible & incosistent to many people around the globe, physical media should definately NOT be ignored, & it’s clear from how fast we’re growing that DVDs won’t cut it next gen for gaming consoles (think of watching a dvd quality movies spread from several Video CDs, it’s possible, but irritatingm, i remember doing it with my PSOne though :D), well Nintendo will continue to use weak optical disks, blu ray is the best choice for now.
    I occasionally struggle with streaming weak quality youtube footage & MS is expecting me to stream full 1080p videos… GET REAL!

    #39 4 years ago
  40. Crysis

    “we offer full HD 1080p Blu-ray quality streaming instantly, no download, no delay”

    #40 4 years ago
  41. Michael O’Connor

    @40 Since a few updates ago.

    Now, having an internet connection capable of handling that…

    #41 4 years ago
  42. Crysis

    Well not in Australia, & even when we do get our connection upgraded sometime within the next few years, i can bet we will still have shockingly weak servers & providers.

    #42 4 years ago
  43. Psychotech

    When a Microsoft rep opens his mouth lately i’ve got this urge to throw my precious 360 out of the window.One more quote like this and i will,i won’t be sorry and i won’t purchase another as many other 360 users do.all this after i’m done with Reach off course.I must hurry because i feel it another one is coming

    #43 4 years ago
  44. hitnrun

    “and actually Blu-ray is going to be passed by as a format…Who needs Blu-ray?”

    This would be more interesting and credible if it were not an absolute, inarguable, sun-going-West fact that the next Microsoft console will use Blu-Ray as its retail medium.

    #44 4 years ago
  45. The_Red

    Digital IS the future but physical disc will never go away. This idiot? While I don’t know if he has a future or not, I seriously hope that he does go away.

    #45 4 years ago
  46. drewbles82

    Didnt they recently make a dvd that can hold like 4xs more data than the latest blu-ray and it would be a few yrs b4 we see any of them.

    #46 4 years ago
  47. Kuwabara

    who needs blu ray? who the fk needs party chat. It takes away the immersion of playing single player games when all of a sudden voice chat is introduced.

    #47 4 years ago
  48. lexph3re

    Blu-ray die? Hmm I agree it will die.. under these circumstances.
    1. Every house hold has the highest grade of dsl internet to download games that measure 25gb+.
    2.companies like gamestop just go out of business because cd’s lose they’re value.
    3.every home console can have a tera byte of memory so we can have enough space to store every digital copy of the games we can never get rid of because we’d have to download them again.
    4. All 37.9 million ps3 owners just never buy another game as long as they have their consoles.(or the pc and blu-ray players in home are just thrown away for no reason)
    5. A nuke is drop on half the population of earth and no one worries about games anymore but survival from nuclear deadzones.
    Yeah I think if all of thee above happen bd will be a thing of the past. Seeing how cds and dvds are no longer in use…. wait nvmd.

    #48 4 years ago
  49. Galactic_Barret

    The only thing dumber that the statement is the superfluous attempts at damage control.

    Of course there won’t be a BD > DVD situation as it was with DVD > VHS. 2 seconds of thought will say ‘Well, DVD wasn’t backwards compatible with VHS like BD is. Oh yeah, and wasn’t DVD easier to back because it was less expensive, in material costs?’.

    Its silly, this fear of evolving tech. Its similar with 3D TVs: You can say its useless, that you won’t buy it, whatever, but its not just for tech-heads anymore; Its becoming as much a standard as the market will allow. Being niche, considered the next best successor, compared to a (near?) decade old format is nothing to scoff at.

    BD won the format war, its time to move on. Really, I wouldn’t steer you wrong.

    Edit: Realize I forgot about digital. As long as cable companies and Apple continue to provide DD services, and both surviving disc formats can be ripped, digital will always win out. However, quality-wise, BD is the format to beat.

    #49 4 years ago
  50. DrDamn

    It’s more the quality which is being questioned. The streaming service does 1080p yes – Blu-ray quality no. Max data rate on the 360 streaming service is currently 5Mbps, this compares to 48Mbps Max for a Blu-ray. Quite a big and noticeable difference.

    The interesting thing is that the streaming service can scale up as higher bandwidths become available and more affordable – for both the consumer and provider. The 5Mbps cap is something MS is currently imposing, but it could be changed. It also dynamically adapts to your connection speed – rather than being set for all people.

    #50 4 years ago
  51. LOLshock94

    blu rays shite theres no difference and blu ray is already old its time for 3D bitches

    #51 4 years ago

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