Dunaway to leave Nintendo of America on October 1

Monday, 20th September 2010 21:22 GMT By Patrick Garratt


Nintendo of America marketing boss Cammie Dunaway will leave the games industry on October 1, the company’s announced.

No reason has been given for the departure as yet.

“We appreciate Cammie’s contributions to Nintendo and the role she played in bringing the Wii and Nintendo DS experiences to millions of people,” said NoA head Reggie Fils-Aime.

“Her team and the rest of Nintendo of America remain focused on our goal of maintaining the incredible momentum Nintendo enjoys heading into the busy holiday season.”

“I’m thankful for my time with Nintendo and proud of our team’s accomplishments in growing the Nintendo audience,” Dunaway added. “I look forward to watching the continued growth of the Nintendo brand in the years ahead.”

Dunaway has been a visible element to Nintendo’s American push, and has appeared on stage alongside NoA president Reggie Fils-Aime at several E3 press conferences.

She was the CMO for Yahoo! before joining Nintendo in 2007, replacing Fils-Aime in the role after he was promoted to his current position.

Dunaway has previously been named as one of the 100 top marketers by Advertising Age Magazine.

The news comes as Wii looks set to take a second place in the US this year to a surging Xbox 360.

Media Create figures also confirmed in the past week that PS3 has now passed Wii in Japan for the year.

Nintendo is set to announce a price and date for 3DS in Japan on September 29.



  1. Michael O’Connor

    That’s a pity. She’s pretty awesome.

    Good luck to her in her future endeavours.

    #1 4 years ago
  2. ExclusivesMostly

    I wonder why these women are leaving nintendo…

    #2 4 years ago
  3. Erthazus

    She did phenomenon job making DS and Wii shine on it’s own.

    Very talented woman in marketing and PR. Always liked her. She is very attractive, and cute.

    #3 4 years ago
  4. DSB

    @2 Tired of getting felt up in the elevators, maybe?

    Oh, I went there.


    #4 4 years ago
  5. Razor

    Couldn’t present for shit though…

    #5 4 years ago
  6. Zurtech

    About Bloody time!

    #6 4 years ago
  7. Patrick Garratt

    All change. I bet they announce the new box at E3 next year.

    #7 4 years ago
  8. Gekidami

    I dont think i’ll watch Nintendos E3 conference next year, the way they speak really slowly with long pauses after every 3 words as if they’re talking to a bunch of retards gets on my nerves.

    #8 4 years ago
  9. theevilaires

    I second that Razor but she’s a hell of a lot easier on the eyes than Reggie :D

    #9 4 years ago
  10. AHA-Lambda

    @8 – LOL

    #10 4 years ago
  11. Johnny Cullen

    She has taken all of the smiles from Nintendo! Where are all of the smiles, Nintendo? :’(

    #11 4 years ago
  12. Erthazus

    @8 Thats how Sony actually did this year. Or even worse. Marketing crap in most cases about 3D and partnership with Coca Cola.


    #12 4 years ago
  13. Gekidami

    ^Sonys conference was bogged down with boring marketing BS, but atleast they spoke normally, not like they were addressing a bunch of 4 year olds.

    #13 4 years ago
  14. DSB


    #14 4 years ago
  15. SOMI

    Nintendo finally falling apart like they should have done in the 80′s.

    #15 4 years ago


    #16 4 years ago
  17. Erthazus

    @14! Go to the

    #17 4 years ago
  18. DSB


    #18 4 years ago
  19. spiderLAW

    She looks like an older version of my psycho Ex girlfriend who stalks me to this very day….asking me when i will leave my wife pfffttt lol. Had to move once and changed my number twice, but yet she finds away around the restraining order. lol

    #19 4 years ago
  20. spiderLAW

    Erth and DSB’s feud is not as entertaining as Mike’s and TEA’s

    #20 4 years ago
  21. AHA-Lambda

    @19 – ummm…ok….O___o

    #21 4 years ago
  22. manamana

    @spiderLAW +1
    @12 but … teh haz KEVIN BUTLER!!!

    #22 4 years ago
  23. DSB

    @20 Any suggestions you might have are welcome. I’m always looking for ways to improve.

    #23 4 years ago
  24. spiderLAW

    What? too much info? lol

    #24 4 years ago
  25. Erthazus

    @20 I’m not trying to entertain, because he is a dumbass and he obviously loves me :lol: and traumatised about his lovely franchise from Infinity Ward and Bobby. :D


    @22 and thats about it with few announcements.

    #25 4 years ago
  26. DSB


    #26 4 years ago
  27. SOMI

    Why’s everyone so off-topic?

    #27 4 years ago
  28. Michael O’Connor

    @20 At least Erth and DSB manage to be witty in the process.

    Not like that O’Connor guy!

    #28 4 years ago
  29. Panou


    #29 4 years ago
  30. Nozz

    Looks like she’s “Dunaway” with them!

    #30 4 years ago
  31. metamorphic


    #31 4 years ago
  32. LOLshock94

    id fuck her

    #32 4 years ago
  33. DaMan

    do you know how old she is?

    #33 4 years ago
  34. LOLshock94

    dont ruin the suprize

    #34 4 years ago
  35. DaMan

    47 in fact…..

    #35 4 years ago
  36. LOLshock94


    #36 4 years ago
  37. spiderLAW

    @28 yeah, that guy is as whitty as a moo moo cow

    #37 4 years ago
  38. YoungZer0

    @19: Have you tried hitting her?

    #38 4 years ago
  39. spiderLAW

    No lol. I should, but i wont lol. I want to hit her, but i wouldnt feel right after. My wife will murder her though (thats why i make sure she doesnt know lol)

    #39 4 years ago
  40. Axelander

    She looks like a younger version of my Geography teacher. That’s why I’m happy she leaves! He-he-he

    #40 4 years ago
  41. Dannybuoy

    Canni Runaway

    #41 4 years ago
  42. Blerk

    She’s probably been bought by Bobby Kotick.

    #42 4 years ago
  43. Freek

    She Cannon Spiked Fils-Aime in the face, it’s a bitt of faux pas at Nintendo so she resigned ;-)

    #43 4 years ago
  44. StolenGlory

    Good lord. I wonder what all the soccer moms will do now?

    #44 4 years ago
  45. StolenGlory

    “Why’s everyone so off-topic?”

    Because Cammie Dunaway is about as important to games as human rights are to Burma.

    #45 4 years ago
  46. DSB

    @45 Comment of the day.

    #46 4 years ago

Comments are now closed on this article.