Mon, Sep 20, 2010 | 21:38 BST

Dunaway to leave Nintendo of America on October 1

cammie2

Nintendo of America marketing boss Cammie Dunaway will leave the games industry on October 1, the company’s announced.

No reason has been given for the departure as yet.

“We appreciate Cammie’s contributions to Nintendo and the role she played in bringing the Wii and Nintendo DS experiences to millions of people,” said NoA head Reggie Fils-Aime.

“Her team and the rest of Nintendo of America remain focused on our goal of maintaining the incredible momentum Nintendo enjoys heading into the busy holiday season.”

“I’m thankful for my time with Nintendo and proud of our team’s accomplishments in growing the Nintendo audience,” Dunaway added. “I look forward to watching the continued growth of the Nintendo brand in the years ahead.”

Dunaway has been a visible element to Nintendo’s American push, and has appeared on stage alongside NoA president Reggie Fils-Aime at several E3 press conferences.

She was the CMO for Yahoo! before joining Nintendo in 2007, replacing Fils-Aime in the role after he was promoted to his current position.

Dunaway has previously been named as one of the 100 top marketers by Advertising Age Magazine.

The news comes as Wii looks set to take a second place in the US this year to a surging Xbox 360.

Media Create figures also confirmed in the past week that PS3 has now passed Wii in Japan for the year.

Nintendo is set to announce a price and date for 3DS in Japan on September 29.

46 comments

Michael O’Connor
20/09/10, 9:31 pm

That’s a pity. She’s pretty awesome.

Good luck to her in her future endeavours.

ExclusivesMostly
20/09/10, 9:34 pm

I wonder why these women are leaving nintendo…

Erthazus
20/09/10, 9:45 pm

She did phenomenon job making DS and Wii shine on it’s own.

Very talented woman in marketing and PR. Always liked her. She is very attractive, and cute.

DSB
20/09/10, 9:46 pm

@2 Tired of getting felt up in the elevators, maybe?

Oh, I went there.

@3 http://en.wikipedia.org/wiki/Oedipus_complex

Razor
20/09/10, 9:47 pm

Couldn’t present for shit though…

Zurtech
20/09/10, 9:49 pm

About Bloody time!

Patrick Garratt
20/09/10, 9:51 pm

All change. I bet they announce the new box at E3 next year.

Gekidami
20/09/10, 9:53 pm

I dont think i’ll watch Nintendos E3 conference next year, the way they speak really slowly with long pauses after every 3 words as if they’re talking to a bunch of retards gets on my nerves.

theevilaires
20/09/10, 9:54 pm

I second that Razor but she’s a hell of a lot easier on the eyes than Reggie

#10

AHA-Lambda
20/09/10, 9:56 pm

@8 – LOL

#11

Johnny Cullen
20/09/10, 9:57 pm

She has taken all of the smiles from Nintendo! Where are all of the smiles, Nintendo? :’(

#12

Erthazus
20/09/10, 9:57 pm

@8 Thats how Sony actually did this year. Or even worse. Marketing crap in most cases about 3D and partnership with Coca Cola.

@4 http://en.wikipedia.org/wiki/Internet_troll

#13

Gekidami
20/09/10, 10:01 pm

^Sonys conference was bogged down with boring marketing BS, but atleast they spoke normally, not like they were addressing a bunch of 4 year olds.

#14

DSB
20/09/10, 10:03 pm

@12 http://en.wikipedia.org/wiki/Owned

#15

SOMI
20/09/10, 10:09 pm

Nintendo finally falling apart like they should have done in the 80′s.

#16

RETARDED VIKING
20/09/10, 10:13 pm

milf…anyone?

#17

Erthazus
20/09/10, 10:15 pm

@14 http://en.wikipedia.org/wiki/No! Go to the http://en.wikipedia.org/wiki/Kindergarten

#18

DSB
20/09/10, 10:17 pm

@17 http://en.wikipedia.org/wiki/Denial

#19

spiderLAW
20/09/10, 10:17 pm

She looks like an older version of my psycho Ex girlfriend who stalks me to this very day….asking me when i will leave my wife pfffttt lol. Had to move once and changed my number twice, but yet she finds away around the restraining order. lol

#20

spiderLAW
20/09/10, 10:19 pm

Erth and DSB’s feud is not as entertaining as Mike’s and TEA’s

#21

AHA-Lambda
20/09/10, 10:19 pm

@19 – ummm…ok….O___o

#22

manamana
20/09/10, 10:21 pm

@spiderLAW +1
@12 but … teh haz KEVIN BUTLER!!!

#23

DSB
20/09/10, 10:23 pm

@20 Any suggestions you might have are welcome. I’m always looking for ways to improve.

#24

spiderLAW
20/09/10, 10:24 pm

@21
What? too much info? lol

#25

Erthazus
20/09/10, 10:25 pm

@20 I’m not trying to entertain, because he is a dumbass and he obviously loves me and traumatised about his lovely franchise from Infinity Ward and Bobby.

@18 http://en.wikipedia.org/wiki/Premenstrual_syndrome

@22 and thats about it with few announcements.

#26

DSB
20/09/10, 10:26 pm

@25 http://en.wikipedia.org/wiki/Monomania

#27

SOMI
20/09/10, 10:43 pm

Why’s everyone so off-topic?

#28

Michael O’Connor
20/09/10, 10:45 pm

@20 At least Erth and DSB manage to be witty in the process.

Not like that O’Connor guy!

#29

Panou
20/09/10, 11:01 pm

CHAMPAGNE!!!

#30

Nozz
20/09/10, 11:21 pm

Looks like she’s “Dunaway” with them!
/hurr

#31

metamorphic
20/09/10, 11:56 pm

@25
http://en.wikipedia.org/wiki/Chav

#32

LOLshock94
21/09/10, 2:04 am

id fuck her

#33

DaMan
21/09/10, 2:09 am

do you know how old she is?

#34

LOLshock94
21/09/10, 2:18 am

dont ruin the suprize

#35

DaMan
21/09/10, 2:22 am

47 in fact…..

#36

LOLshock94
21/09/10, 2:26 am

yummmmmmmmmmmyyyyyyyyyyyyyy

#37

spiderLAW
21/09/10, 2:44 am

@28 yeah, that guy is as whitty as a moo moo cow

#38

YoungZer0
21/09/10, 3:54 am

@19: Have you tried hitting her?

#39

spiderLAW
21/09/10, 4:59 am

No lol. I should, but i wont lol. I want to hit her, but i wouldnt feel right after. My wife will murder her though (thats why i make sure she doesnt know lol)

#40

Axelander
21/09/10, 5:35 am

She looks like a younger version of my Geography teacher. That’s why I’m happy she leaves! He-he-he

#41

Dannybuoy
21/09/10, 7:26 am

Canni Runaway

#42

Blerk
21/09/10, 8:38 am

She’s probably been bought by Bobby Kotick.

#43

Freek
21/09/10, 9:35 am

She Cannon Spiked Fils-Aime in the face, it’s a bitt of faux pas at Nintendo so she resigned