Fri, Aug 13, 2010 | 14:29 BST
Analyst: Kinect to sell 4 million units by end of 2010
Think Kinect’s going to bomb when it releases? One analyst reckons you’re all naysayers.
Lazard Capital Markets’ Colin Sebastian has said in a note he expects the camera will sell 2 million units per month from the time it launches in November until the end of the year.
That’s 4 million units, in case you can’t count.
“Our checks indicate that the Kinect build is on a pace of ~2M units per month,” said Sebastian, “and we now believe that the mix of Xbox 360 shipments for the holidays will be more heavily weighted toward the Kinect bundle.
“As such, we are increasing our Kinect unit sales expectations for Q4 to 4 million worldwide, up from 3 million units previously.”
He admitted it was expensive on its own at $150/£130, adding potential buyers may find better value in the hardware bundles planned by Microsoft.
Sebastian feels a $99 price-point would be the kickstart to possibly even bigger sales.
Kinect launches on November 4 in the US, with a European date expected on Tuesday at Microsoft’s gamescom press conference.
Also, expect details on a new Kinect-enabled Firmware update in Germany, which will feature a new boot-up to the console.