Sony “underestimated” gamers’ attachment to titles already owned in packaged format

Wednesday, 16 June 2010 07:41 GMT By Stephany Nunneley

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SCEE’s Andrew House has admitted that Sony may have “underestimated” the consumer attach rate when it comes to packages goods.

Speaking in an interview VG247 at E3, House said explained his comment on PSPgo being a testing of the waters for digital, and that the consumer is quite fond of the games it already owns in physical format.

Therefore, he said that the day all games go digital, like on iPhone,  is hard to determine.

“I think it’s very difficult to make predictions because you’re asking a prediction about the degree of data capacity that will be involved in game experiences that we haven’t even seen yet,” he said.

“I think that’s really interesting, but I think the data capacity becomes a real factor there. [iPhone games] are small-scale, data-tiny experiences, and clearly Apple has proved that there’s an online marketplace for that.

“But when I look at the trend toward bigger, deeper, more intense experiences – certainly on home consoles – I think packaged media will be around for quite some time.

“I also think that – as you quite rightly quoted me – consumers have, even for their portable devices, an attachment to the games they already own in the packaged format that perhaps we underestimated”.

Get the full interview and more through the links.

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